3. Objectives for today
Help you understand your business, and the things that
may be slowing it down.
Help you understand other peoples businesses.
Help you make better business plans in the future
Increase the chances you will be successful as a
freelancer.
4. Outline
Core competencies and competitive advantage
Supply Chain
Business Model Generation (Canvas)
Questions/ examples...
5. What is (your) business?
Core Competencies Competitive advantage
What are you good at? What are you better at
compared to everyone
__________________ else?
__________________ __________________
__________________ __________________
__________________ __________________
__________________
6. Core competencies con’t
Will this:
Increase revs/decrease costs?
Are there any unusual skills that are needed to execute
this strategy?
Will it take competitors significant time to imitate?
What’s the advantage potential?
7. Competitive advantage
con’t
VIRO Valuable strategies are
table stakes (ante)
Valuable
Valuable and rare will be
Imitable short term advantage
Rare Valuable rare and hard
to imitate will result in
Organization- Is the firm long term advantage.
organized to implement
the strategy.
11. If you have lots of Ideas..
Use this Template to get your business on paper.
Much easier to change than a 20 page document
Find more ways to create value for your customers.
It’s only Value, if your customer Values it….