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GUIDELINES FOR THE USE OF THE SDG LOGO
INCLUDING THE COLOUR WHEEL, AND 17 ICONS.
UNITED NATIONS DEPARTMENT OF GLOBAL COMMUNICATIONS
May 2020
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SDG LOGO FOR NON-UN ENTITIES 6
VERTICAL LOGO
HORIZONTAL LOGO
SDG LOGO SPECS
SDG ICON PAIRING
SDG LOGODON’TS
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11
15
17
19
SDG COLOUR WHEEL DON’TS 20
SDG LOGO FOR UN ENTITIES 22
VERTICAL LOGO
HORIZONTAL LOGO
SDG LOGO SPECS
SDG ICON PAIRING
SDG LOGODON’TS
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27
31
33
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TYPOGRAPHY 36
OSWAL
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ICONS 39
ICONS
ENGLISH
ICONS DON’TS
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65
COLOURS 67
COLOUR DEFINITIONS 68
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SDG LOGO, INCLUDING THE COLOUR WHEEL, PLUS 17 SDG ICONS •GUIDELINES FOR USE
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I. INTRODUCTION
The Member States of the United Nations adopted the Sustainable Development Goals (SDGs)
by General Assembly resolution A/RES/70/1 of 25September 2015.The aim of this resolution is
to achieve these 17goals by 2030 with a view towards ending all forms of poverty, fighting
inequalities and tackling climate change while ensuring that no one is left behind.
The United Nations’ objective has been to create positive and hopeful language that will be a
constant thread through all efforts to support the SDGs, strengthening the sense that we are
all in this together and are working toward the same objective. The United
Nations’ aim is that this will inspire and help carry the promise of a better worldforward.
SDG LOGO WITH UN EMBLEM
FOR UN ENTITIES [VERSION 1]
SDG LOGO WITHOUT UN EMBLEM
FOR NON-UN ENTITIES [VERSION 2]
17 SDG ICONS
In order to promote awareness of theSDG (sometimes referred to as the Global Goals), a
general logo and 17individual icons have been developed. These guidelines are meant to enable
information sharing, engagement, and collaboration and addresses three main components:
1. The words “Sustainable DevelopmentGoals”,
2. A colour wheel visual identifier, and
3. Names for each of the 17Sustainable Development Goals with corresponding
individual icons for eachgoal.
The words “Sustainable Development Goals” coupled together with the SDG colour wheel
constitutes the SDG Logo. There are two versions of the SDG Logo:
• SDG Logo: Version 1,which displays the United Nations emblem above or to the left of the
SDG Logo (see page 23 and 27); and
• SDG Logo: Version 2,which only contains the SDG Logo and does not display the United
Nations emblem (see page7).
The SDG Logo: Version 1 may only be used by United Nations offices, Funds,
Programmes and other subsidiary organs and organizations of the United Nations System.
The SDG Logo: Version 2is for use by entities outside of the United Nations System. The use
of the SDG Logo: Version 1,the SDG Logo: Version 2,and the 17SDG icons is subject to the
terms set forth inthe present guidelines.
II. USE OF THE SDG LOGO: VERSION 2, THE SDG COLOUR WHEEL, AND
THE 17 SDG ICONS BY ENTITIES OUTSIDE OF THE UN SYSTEM
1. General Information
Entities outside of the United Nations System, including governments, intergovernmental
organizations, not-for-profit organizations, and private sector entities, may use
the SDG logo: Version 2,the SDG colour wheel, and the 17SDG icons in accordance with the
requirements set outbelow.
In January 2018, the United Nations launched a revised designof Icon 10, as seen onthispage
THESE GUIDELINES MUST BE PROVIDED TO REQUESTERS.
WHENEVER THE SDG LOGO AND/OR ICONS ARE UPLOADED ON THE INTERNET,
THESE GUIDELINES MUST BE UPLOADED ON THE SAME PAGE.
4
The 17 SDG icons may be used together or as individual icons. Each icon must be used in its
entirety, including the number, title and graphic element (see page 40). One or more of the 17 SDG
icons may be displayed with your entity’s logo (see page 17).
When being displayed side-by-side with your entity’s logo, the SDG Logo: Version 2must be
accompanied by the text, “[Name of your entity/We] support(s) the Sustainable
Development Goals”.
When being displayed side-by-side with your entity’s logo, the SDG colour wheel must be
accompanied by the text, “[Name of your entity/We] support(s) the Sustainable
Development Goals”.
Neither the SDG Logo: Version 2nor the SDG colour wheel may be displayed side-by-side with
your entity’s logo without the above respective texts (see page 18).
Additional conditions apply for fundraising use (please see below).
The integration or combination of any element of the SDG Logo and/or any of the 17
SDG icons into a separate logo design is prohibited.
All entities wishing to use the SDG Logo, the SDG colour wheel, and 17icons for the purposes
specified herein must agree to use them only as permitted by these guidelines.
2. Use of the SDG Logo: Version 2, the SDG colour wheel and the SDG 17 icons
The SDG Logo: Version 2, the SDG colour wheel and the 17 SDG icons may be used for (i)
informational, (ii) fundraising, and/or (iii) commercial purposes in order to show support for the
SDGs, subject to theconditions set out below.
INFORMATIONAL PURPOSES
Informational uses are those that are primarilyillustrative, non-commercial, and not intended to
raise funds. The SDG Logo: Version 2,theSDG colour wheel and the 17SDG icons may be
used for such informational purposes, and their use does not require prior
permission from the United Nations nor the conclusion of a licensing agreement.
FUNDRAISING PURPOSES
Fundraising uses are those that are intended to raise resources to cover the costs of
activities in support of the SDGs. The SDG Logo: Version 2,the SDG colour wheel and the
SDG 17icons may be used for such fundraising purposes, but only with the prior permission of
the United Nations and with the conclusion of an appropriate licensing agreement.
The SDG Logo: Version 2,the SDG colour wheel and the 17SDG icons must be used in their
entirety for fundraising purposes. When pairing your entity’s logo with the SDG Logo: Version 2,
the SDG colour wheel, or one or more of the 17SDG icons, in addition to the requirements
under “General Information”, your entity’s logo must be given preeminence vis-à-
vis the SDG Logo: Version 2,the SDG colour wheel, or the 17SDG icons (see page17)
Requests to use the SDG Logo: Version 2, the SDG colour wheel and/or the SDG 17
icons for fundraising purposes must be addressed to SDGpermissions@un.org, with the
subject line “SDG LOGO/ICON REQUEST” in all capital letters. Request should
explain how the proposed use would align with the spirit and objectives of the SDGs and the
requirements set out in these guidelines. Sustainable business practices and
the use
of sustainable materials must also be clearly demonstrated in the request.
Should such permission be granted, an appropriate licensing agreement must be concluded
before your entity can begin using the SDG Logo: Version 2,the SDG colour wheel and/or the
SDG 17icons for fundraisingpurposes.
COMMERCIAL USE
Commercial uses are those by for-profit entities or on commercial or
promotional merchandise and/or products in order to promote the SDGs to a wider
audience, and may be permitted with prior permission of the United Nations and with the
conclusion of an appropriate licensing agreement. Requests to use the SDG
Logo: Version 2, the
SDG colour wheel, and/or the SDG 17icons for commercial purposes must be addressed to
SDGpermissions@un.org, with the subject line “SDG LOGO/ICON REQUEST” in all capital
letters.
Request should explain how the proposed use would align with the spirit and
objectives of the SDGs and the requirements set out in these guidelines.
Sustainable business practices and the use of sustainable materials must also be clearly
demonstrated in the request. Any requests to use the SDG Logo: Version 2, the SDG
colour wheel and/or the SDG 17 icons on promotional merchandise and/or
products must stipulate specifically how such merchandise or products are aligned with
the SDGs. Should such permission be granted, an appropriate licensing agreement must be
concluded before your entity can begin using the SDG Logo: Version 2,the SDG colour wheel
and/or the SDG 17icons for commercial purposes.
III. USE OF THE SDG LOGO: VERSION 1,THE SDG COLOR WHEEL AND
THE 17 SDG ICONS BY UN ENTITIES
Subject to their respective mandates, rules and policies, United Nations offices,
Funds and Programmes and other subsidiary organs and organizations of the United Nations
System can use the SDG Logo: Version 1,the SDG colour wheel and the 17icons without
obtaining prior approval from the UN Department of Global Communications, except for when
uses other than those described in these guidelines are being requested.
The 17SDG icons may be used together or as individual icons. Each icon must be used in its
entirety, including the number, title and graphic element (see page 40). If the UN Fund or
Programme or another subsidiary organ or organization of the United Nations System has its
own specific logo, the latter should be displayed side by side with the SDG logo
and icon(s) (see page33).
5
IV. DURATION OF PERMITTED USE OF THE SDG LOGO AND 17 ICONS
Unless otherwise advised by the United Nations by general or specific notice, the
SDG logo, includingthe colour wheel, and 17SDG icons may be used until 31December 2030,
which is the targeted date by which to meet the Sustainable Development Goals. The SDG
logo, including the colour wheel, and 17SDG icons may be used beyond 31 December 2030
inreference topublications about the SDGs.
V.LIABILITY
The United Nations does not assume any responsibility or liability for the activities of your entity,
includingwith respect to any fundraising or commercial use of the SDG Logo, the SDG wheel or
any of the 17SDG icons.
VI.DISCLAIMER
• The use of the SDG Logo, includingthe colour wheel, and icons by an entity does not
imply the endorsement of the United Nations of such entity, its products or services, or of
its plannedactivities.
• The SDG Logo, includingthe colour wheel, and icons may not be reproduced for the
purpose of self-promotion, or for obtaining any personal financial gain. Any
fundraising and commercial use must only be undertaken with the explicit
prior written permission of the United Nations as per section II above and subject tothe
conclusion of an appropriate licensingagreement.
• The United Nations will not assume any responsibility or liability arising from the
translation of the text of the SDG icons into non-UN official languages.
VII. PERMISSIONS
Please send any requests for commercial and fundraising use as per the
instructions above, with thesubject line “SDG LOGO/ICON REQUEST” in all capital
letters, to:
United Nations
Department of GlobalCommunications
Permissions, S-09 FWS,
New York, NY 10017, USA
E-mail: sdgpermissions@un.org
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* USE OF THE SDG LOGO: VERSION 2 (WITHOUT THE UN EMBLEM) AND 17 ICONS BY ENTITIES OUTSIDE THE UN SYSTEM,
INCLUDING GOVERNMENTS, INTERGOVERNMENTAL ORGANIZATIONS, NOT-FOR-PROFIT ORGANIZATIONS, AND PRIVATE SECTOR
ENTITIES
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The COLOUR VERSION of theSustainable DevelopmentGoals
logo is ONLY to be used on a white or light grey
background. Seecolour values to the right.
USAGE LOGO: COLOUR VERSION
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The WHITE VERSION of the logo can be used on any of the
colours of the Sustainable DevelopmentGoals colourscheme.
The logo should ONLY be used on black if necessary due
to a black/white application. (i.e., black/white ad)
USAGE LOGO: WHITE VERSION
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The BLACK VERSION of the logois ONLYto be used if necessarydue to
a black/white application. (i.e., black/white ad)
The BLACK VERSION of the logoshouldneverbe used ona coloured
background, ONLY on white.
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USAGE LOGO: VERTICAL SDG LOGO
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USAGE LOGO: COLOURVERSION
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The COLOUR VERSION of the Sustainable Development Goals logo is
ONLY to be used on a white or light grey background. See
colour values to theright.
LIGHT GREY
PMS: Cool Gray 1C
R 241G 241B 241
C 4M 3Y 3K 0
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The WHITE VERSION of the logo can be used on any of the
colours of the Sustainable DevelopmentGoals colourscheme.
The logo should ONLY be used on black if necessary due
to a black/white application. (i.e., black/white ad)
USAGE LOGO: WHITE VERSION
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The BLACK VERSION of thelogois ONLY to be used if necessary
due to a black/white application. (i.e., black/white ad)
The BLACK VERSION of the logo should never be used ona
coloured background, ONLY onwhite.
USAGE LOGO: BLACK VERSION
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USAGE LOGO: HORIZONTAL SDG LOGO
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CLEARANCE AREA: VERTICAL LOGO
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CLEARANCE AREA around the vertical as well as the horizontal
logo should allow for breathing room all around thelogo,approx. 0.35”
square
LOGO
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CLEARANCE AREA: HORIZONTALLOGO
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CLEARANCE AREA around the vertical as well as the horizontal
logo should allow for breathing room all around thelogo,approx. 0.35”
square
LOGO
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USAGE LOGOS: NON-UN ENTITY LOGO + SDG ICON
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LOGO
NON-UN ENTITY
LOGO
ANY
SDG ICON
ANY
SDG ICON
NON-UN ENTITY
LOGO
NON-UN ENTITY
LOGO
Add 0.5 pt line, 100%
black, between non-UN
entitylogo and the SDGicon
Add 0.5 pt line, 100%
black, between non-UN
entitylogo and the SDGicon
maximum heightof
non-UN entitylogo
maximum heightof
non-UN entitylogo
space between
vertical stroke and SDG
icon
space between
vertical stroke and SDG
icon
FOR FUNDRAISING PURPOSES:
The logo of the non-UN entity must be given preeminence vis-
à-vis the SDG Logo: Version2;the SDG color wheel,
or the 17SDG icon(s)for fundraising use only
FOR COMMERCIAL PURPOSES
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USAGE LOGO:PAIRING
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NON-UN ENTITY
LOGO
a) The SDG Logo:Version 2mustbe accompaniedbythe text: [Name of your entity/We] support(s) the Sustainable Development Goals
b) The SDG colourwheel must be accompaniedby the text: [Name of your entity/We] support(s) the Sustainable Development Goals
No side-by-side display of the SDG Logo: Version2 and/or SDG colour wheel and the logo of the non-UN entity allowed without the requisite text as per
example
NON-UN ENTITY
LOGO
NON-UN ENTITY
LOGO
a.)
b.)
[Name of entity/We] support(s) the Sustainable Development Goals
[Name of entity/We]support(s) the Sustainable Development Goals
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USAGE LOGO:DON’TS
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These examples of logotreatments are notpermitted.
Format, size and colouring ofthe
Sustainable DevelopmentGoalslogoare detailed
within thisdocument.
DO NOT stretch/squash/distort
DO NOT mix with other colours
DO NOT rearrangeelements
DO NOT move colour wheel to the
“O”of“DEVELOPMENT”
DO NOTalter the typeface
DO NOTextrude or bevel
DO NOT add drop shadows
DO NOT use black logo over
colours
LOGO
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USAGE LOGO:DON’TS
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These examples of treatments are notpermitted.
DO NOT stretch/squash/distort
DO NOTalter the colours
DO NOT rearrangeelements
DO NOTcrop
DO NOT place colour wheel in a
coloured box
DO NOTextrude or bevel
DO NOT add drop shadows
LOGO
DO NOT place a color in the
middle of SDGcolour wheel
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USAGE LOGO:DON’TS
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These additionaltreatments are notpermitted.
DO NOT place the icons
on the colourwheel
DO NOT reposition/rearrangeele-
ments of the colourwheel
DO NOTplace the icon
inside the colourwheel
DO NOT place the SDG logo
inside the colour wheel
DO NOT place entity’s logo
inside the colour wheel
LOGO
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* USE OF THE SDG LOGO: VERSION 1 (WITH UN EMBLEM) AND 17 ICONS BY UNITED NATIONS OFFICES, FUNDS AND PROGRAMMES
AND OTHER SUBSIDIARY ORGANS AND ORGANIZATIONS OF THE UNITED NATIONS SYSTEM
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The COLOUR VERSION of theSustainable DevelopmentGoals
logo is ONLY to be used on a white or light grey
background. Seecolour values to the right.
USAGE LOGO: COLOUR VERSION
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The WHITE VERSION of the logo can be used on any of the
colours of the Sustainable DevelopmentGoals colourscheme.
The logo should ONLY be used on black if necessary due
to a black/white application. (i.e., black/white ad)
USAGE LOGO: WHITE VERSION
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The BLACK VERSION of the logois ONLYto be used if necessarydue to
a black/white application. (i.e., black/white ad)
The BLACK VERSION of the logoshouldneverbe used ona coloured
background, ONLY on white.
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USAGE LOGO: VERTICAL SDG LOGO
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USAGE LOGO: COLOURVERSION
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The COLOUR VERSION of the Sustainable Development Goals logo is
ONLY to be used on a white or light grey background. See
colour values to theright.
LIGHT GREY
PMS: Cool Gray 1C
R 241G 241B 241
C 4M 3Y 3K 0
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The WHITE VERSION of the logo can be used on any of the
colours of the Sustainable DevelopmentGoals colourscheme.
The logo should ONLY be used on black if necessary due
to a black/white application. (i.e., black/white ad)
USAGE LOGO: WHITE VERSION
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The BLACK VERSION of thelogois ONLY to be used if necessary
due to a black/white application. (i.e., black/white ad)
The BLACK VERSION of the logo should never be used ona
coloured background, ONLY onwhite.
USAGE LOGO: BLACK VERSION
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USAGE LOGO: HORIZONTAL SDG LOGO
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NU
N
S
Y
S
T
E
M
S
P
E
C
S
CLEARANCE AREA around the vertical as well as the horizontal
logo should allow for breathing room all around thelogo,approx. 0.35”
square
LOGO
32
CLEARANCE AREA: HORIZONTALLOGO
S
D
GL
O
G
O
F
O
R
E
N
T
I
T
I
E
S
W
I
T
H
I
NU
N
S
Y
S
T
E
M
S
P
E
C
S
CLEARANCE AREA around the vertical as well as the horizontal
logo should allow for breathing room all around thelogo,approx. 0.35”
square
LOGO
33
LOGO
UN ENTITY
LOGO
USAGE LOGOS: ENTITY WITHIN THE UN SYSTEM + VERTICAL SDG LOGO WITH UN EMBLEM + SDG ICON(S)
S
D
GL
O
G
O
F
O
R
E
N
T
I
T
I
E
S
W
I
T
H
I
NU
N
S
Y
S
T
E
M
P
A
I
R
I
N
G
UN ENTITY
LOGO
Add 0.5 pt line, 100%
black, between UN entity
logo and the SDGlogo
maximum heightof
UN entitylogo
space between
vertical stroke and
logo
For entities within the UN System, pairing is permitted forthe
SDG logowhich includes theUN emblem,andthe SDG
icon(s).
34
LOGO
USAGE LOGOS: UN ENTITY LOGO + SDG ICON
S
D
GL
O
G
O
F
O
R
U
N
E
N
T
I
T
I
E
S
P
A
I
R
I
N
G
For UN entities,pairingis permittedwith the
SDG icon(s).
UN ENTITY
LOGO
ANY
SDG ICON
UN ENTITY
LOGO
Add 0.5 pt line, 100%
black, between UN entity
logo and the SDGicon
maximum heightof
UN entitylogo
space between
vertical stroke and SDG
icon
35
USAGE LOGO:DON’TS
S
D
GL
O
G
O
F
O
R
E
N
T
I
T
I
E
S
W
I
T
H
I
NU
N
S
Y
S
T
E
M
D
O
N
’
T
S
These examples of logotreatments are notpermitted.
Format, size and colouring ofthe
Sustainable DevelopmentGoalslogoare detailed
within thisdocument.
LOGO
DO NOT stretch/squash/distort
DO NOT mix with other colours
DO NOT rearrangeelements
DO NOTcrop
DO NOTalter the typeface
DO NOTextrude or bevel
DO NOT add drop shadows
DO NOT use black logo over
colours
T
Y
P
O
G
R
A
P
H
Y
37
OSWALD
OSWALD – MEDIUM
OSWALD – SEMIBOLD
T
Y
P
O
G
R
A
P
H
Y
F
O
R
I
C
O
N
S
OSWALDfont is usually used forheadlineand titles.
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
abcdefghijklmnopqrstuvwxyz
*&%$#!1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
*&%$#!1234567890
TYPOGRAPH
Y
38
ROBOTO
ROBOTO – BOLD
ROBOTO – BLACK
T
Y
P
O
G
R
A
P
H
Y
F
O
R
S
D
GL
O
G
O
ROBOTO fontis usually used forbody copy and additional
information.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
*&%$#!1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
*&%$#!1234567890
TYPOGRAPH
Y
IC
O
N
S
40
17 ICONS: COLOUR VERSION
I
C
O
N
S
ICON
S
When an icon is on a square, that square must be proportional 1 x 1.
The white icon should be contained by its defined colour, or
black background.
Donotalter thecolours of the SDG icons.
In January 2018, the United Nations launched a revised design of Icon 10, as seen on this page
41
17 ICONS: BLACK/WHITE VERSION
I
C
O
N
S
ICON
S
When an icon is on a square, that square must be proportional 1
x 1.
The white icon should be contained by its defined colour, or
black background.
42
17 ICONS: COLOUR VERSION INVERSED
I
C
O
N
S
ICON
S
Each icon can ONLY be used inversely over a white
background.
The icon may not be used inversely over a black nor a
coloured background.
Donotalter thecolours of theSDG icons.
43
I
C
O
N
S
#
1N
O
P
O
V
E
R
T
Y
RED
PMS: 185C
C 1M 100Y 92K 0
R 229G 36B 59
HEX: e5243b
COLOUR &BLACK/WHITE
ICON
S
44
I
C
O
N
S
#2Z
E
R
O
H
U
N
G
E
R
COLOUR &BLACK/WHITE
ICON
S
MUSTARD
PMS: 7555C
C 18M 37 Y 100 K1
R 221 G 166 B 58
HEX: DDA63A
45
I
C
O
N
S
#3G
O
O
D
H
E
A
L
T
H
A
N
D
W
E
L
L
-
B
E
I
N
G
COLOUR &BLACK/WHITE
ICON
S
KELLY GREEN
PMS: 7739C
C 81 M 15Y 100 K 2
R 76G 159B 56
HEX: 4C9F38
46
I
C
O
N
S
#4Q
U
A
L
I
T
Y
E
D
U
C
A
T
I
O
N
COLOUR &BLACK/WHITE
ICON
S
DARK RED
PMS: 200C
C 16M 100 Y 86 K 7
R 197G 25 B 45
HEX: C5192D
47
I
C
O
N
S
#5G
E
N
D
E
R
E
Q
U
A
L
I
T
Y
COLOUR &BLACK/WHITE
ICON
S
RED ORANGE
PMS: BRIGHTRED
C
C 0M 90 Y 94 K 0
R 255 G 58 B 33
HEX: FF3A21
48
I
C
O
N
S
#6C
L
E
A
N
W
A
T
E
R
A
N
D
S
A
N
I
T
A
T
I
O
N
COLOUR &BLACK/WHITE
ICON
S
BRIGHT BLUE
PMS: 638C
C 82 M 7Y 9K 0
R 38 G 189B 226
HEX: 26BDE2
49
I
C
O
N
S
#
7A
F
F
O
R
D
A
B
L
E
A
N
D
C
L
E
A
N
E
N
E
R
G
Y
YELLOW
PMS: 1235C
C 0M 31Y 100 K 0
R 252 G 195B 11
HEX: FCC30B
COLOUR &BLACK/WHITE
ICON
S
50
I
C
O
N
S
#8D
E
C
E
N
T
W
O
R
K
A
N
D
E
C
O
N
O
M
I
C
G
R
O
W
T
H
BURGUNDY RED
PMS: 1955C
C 29 M 100 Y 70K27
R 162G 25 B 66
HEX: A21942
COLOUR &BLACK/WHITE
ICON
S
51
I
C
O
N
S
#9I
N
D
U
S
T
R
Y
,I
N
N
O
V
A
T
I
O
N
A
N
D
I
N
F
R
A
S
T
R
U
C
T
U
R
E
ORANGE
PMS: 1585C
C 0M 71 Y 98 K0
R 253 G 105B 37
HEX: FD6925
COLOUR &BLACK/WHITE
ICON
S
52
I
C
O
N
S
#
1
0R
E
D
U
C
E
D
I
N
E
Q
U
A
L
I
T
I
E
S
COLOUR &BLACK/WHITE
ICON
S
MAGENTA
PMS: 219C
C 6M 98 Y 9K 0
R 221 G 19B 103
HEX: DD1367
In January 2018, the United Nations launched a revised design of Icon 10, as seen on this page
53
I
C
O
N
S
#
1
1S
U
S
T
A
I
N
A
B
L
E
C
I
T
I
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SA
N
D
C
O
M
M
U
N
I
T
I
E
S
COLOUR &BLACK/WHITE
ICON
S
GOLDEN YELLOW
PMS: 1375C
C 0M 45 Y 96 K0
R 253 G 157B 36
HEX: FD9D24
54
I
C
O
N
S
#
1
2R
E
S
P
O
N
S
I
B
L
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O
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&
P
R
O
D
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C
T
I
O
N
COLOUR &BLACK/WHITE
ICON
S
DARK MUSTARD
PMS: 131C
C 18M 48 Y 100 K2
R 191G 139B 46
HEX: BF8B2E
55
I
C
O
N
S
#
1
3C
L
I
M
A
T
E
A
C
T
I
O
N
COLOUR &BLACK/WHITE
ICON
S
DARK GREEN
PMS: 7742C
C 74M 32 Y 95 K 19
R 63 G 126B 68
HEX: 3F7E44
56
I
C
O
N
S
#
1
4L
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F
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B
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L
O
W
W
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COLOUR &BLACK/WHITE
ICON
S
BLUE
PMS: 7461C
C 96 M 41Y 6K 0
R 10G 151B 217
HEX: 0A97D9
57
I
C
O
N
S
#
1
5L
I
F
E
O
N
L
A
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D
COLOUR &BLACK/WHITE
ICON
S
LIME GREEN
PMS: 361C
C 75 M 4Y 100 K0
R 86 G 192B 43
HEX: 56C02B
58
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O
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S
#
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COLOUR &BLACK/WHITE
ICON
S
ROYAL BLUE
PMS: 7462C
C 100 M 71 Y 22 K5
R 0G 104 B 157
HEX: 00689D
59
I
C
O
N
S
#
1
7P
A
R
T
N
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R
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I
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F
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L
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COLOUR &BLACK/WHITE
ICON
S
NAVY BLUE
PMS: 294C
C 100 M 86 Y 29 K23
R 25 G 72 B 106
HEX: 19486A
60
I
C
O
N
S
A
R
A
B
I
C
17 ICONS: COLOUR VERSION
ICON
S
Donotalter the colours of theSDG icons.
61
I
C
O
N
S
C
H
I
N
E
S
E
17 ICONS: COLOUR VERSION
ICON
S
Donotalter the colours of theSDG icons.
62
I
C
O
N
S
F
R
E
N
C
H
17 ICONS: COLOUR VERSION
ICON
S
Donotalter the colours of theSDG icons.
63
I
C
O
N
S
R
U
S
S
I
A
N
17 ICONS: COLOUR VERSION
ICON
S
Donotalter the colours of theSDG icons.
64
I
C
O
N
S
S
P
A
N
I
S
H
17 ICONS: COLOUR VERSION
ICON
S
Donotalter the colours of theSDG icons.
65
ICON USAGE: DON’TS
I
C
O
N
S
D
O
N
’
T
S
These examples of icon treatments are not permitted.
Format,size and colouringof The Sustainable DevelopmentGoals icons
are detailed within thisdocument.
DO NOTalter the typeface
DO NOTcrop DO NOT place in shape
other than a square
DO NOTextrude or bevel
DO NOT add drop shadows
DO NOT change icon colour
DO NOT rearrangeelements
DO NOT swap colours between icons
DO NOT stretch/squash/distort
ICON
S
66
ICON USAGE: DON’TS
I
C
O
N
S
D
O
N
’
T
S
These additionaltreatments are notpermitted.
*SDG icons may be displayed ina groupinonelineoraligned to the left
DO NOT mix, match or group select
SDGicons into arbitrary clusters*
DO NOT use SDG icon graphic
outside of theicon
ICON
S
C
O
L
O
U
R
S
68
COLOUR DEFINITIONS
C
O
L
O
U
R
S
S
D
G
L
O
G
O
A
N
D
I
C
O
N
S
Donotalter the colours of theSDG icons.
RED
PMS: 185C
C 1M 100 Y 92 K0
R 229 G 36 B 59
HEX: E5243B
RED ORANGE
PMS: BRIGHT RED
C
C 0M 90 Y 94 K 0
R 255 G 58 B 33
HEX: FF3A21
KELLY GREEN
PMS: 7739C
C 81M 15Y 100K 2
R 76G 159B 56
HEX: 4C9F38
M USTARD
PMS: 7555C
C 18M 37 Y 100 K1
R 221 G 166 B 58
HEX: DDA63A
DARK RED
PMS: 200C
C 16M 100Y 86K 7
R 197G 25 B 45
HEX: C5192D
ORANGE
PMS: 1585C
C 0M 71 Y 98 K0
R 253 G 105B 37
HEX: FD6925
YELLOW
PMS: 1235C
C 0M 31Y 100K 0
R 252 G 195B 11
HEX: FCC30B
BRIGHT BLUE
PMS: 638C
C 82 M 7Y 9K 0
R 38 G 189B 226
HEX: 26BDE2
MAGENTA
PMS: 219C
C 6M 98 Y 9K 0
R 221 G 19B 103
HEX: DD1367
BURGUNDY RED
PMS: 1955C
C 29M 100Y 70K 27
R 162G 25 B 66
HEX: A21942
GOLDEN YELLOW
PMS: 1375C
C 0M 45 Y 96 K0
R 253 G 157B 36
HEX: FD9D24
DARK MUSTARD
PMS: 131C
C 18M 48Y 100K 2
R 191G 139B 46
HEX: BF8B2E
DARK GREEN
PMS: 7742C
C 74M 32Y 95K 19
R 63 G 126B 68
HEX: 3F7E44
LIME GREEN
PMS: 361C
C 75 M 4Y 100 K0
R 86 G 192B 43
HEX: 56C02B
LOGO BLUE
PMS: 2925C
C 80 M 20 Y 0 K 0
R 0G 158 B 219
HEX: 009EDB
BLUE
PMS: 7461C
C 96 M 41Y 6K 0
R 10G 151B 217
HEX: 0A97D9
NAVY BLUE
PMS: 294C
C 100M 86Y 29K 23
R 25 G 72 B 106
HEX: 19486A
ROYAL BLUE
PMS: 7462C
C 100M 71Y 22K 5
R 0G 104 B 157
HEX: 00689D
COLOUR
S

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SDG_Guidelines_AUG_2019_Final.pdf.pptx

  • 1. S U S T A I N A B L E DEVELOP MENT G O A L S GUIDELINES FOR THE USE OF THE SDG LOGO INCLUDING THE COLOUR WHEEL, AND 17 ICONS. UNITED NATIONS DEPARTMENT OF GLOBAL COMMUNICATIONS May 2020
  • 2. 2 C O N T E N T T A B L EO FC O N T E N T S SDG LOGO FOR NON-UN ENTITIES 6 VERTICAL LOGO HORIZONTAL LOGO SDG LOGO SPECS SDG ICON PAIRING SDG LOGODON’TS 7 11 15 17 19 SDG COLOUR WHEEL DON’TS 20 SDG LOGO FOR UN ENTITIES 22 VERTICAL LOGO HORIZONTAL LOGO SDG LOGO SPECS SDG ICON PAIRING SDG LOGODON’TS 23 27 31 33 35 TYPOGRAPHY 36 OSWAL D ROBOTO 37 38 ICONS 39 ICONS ENGLISH ICONS DON’TS 40 65 COLOURS 67 COLOUR DEFINITIONS 68
  • 3. 3 SDG LOGO, INCLUDING THE COLOUR WHEEL, PLUS 17 SDG ICONS •GUIDELINES FOR USE S U S T A I N A B L ED E V E L O P M E N T G O A L S( S D G ) I. INTRODUCTION The Member States of the United Nations adopted the Sustainable Development Goals (SDGs) by General Assembly resolution A/RES/70/1 of 25September 2015.The aim of this resolution is to achieve these 17goals by 2030 with a view towards ending all forms of poverty, fighting inequalities and tackling climate change while ensuring that no one is left behind. The United Nations’ objective has been to create positive and hopeful language that will be a constant thread through all efforts to support the SDGs, strengthening the sense that we are all in this together and are working toward the same objective. The United Nations’ aim is that this will inspire and help carry the promise of a better worldforward. SDG LOGO WITH UN EMBLEM FOR UN ENTITIES [VERSION 1] SDG LOGO WITHOUT UN EMBLEM FOR NON-UN ENTITIES [VERSION 2] 17 SDG ICONS In order to promote awareness of theSDG (sometimes referred to as the Global Goals), a general logo and 17individual icons have been developed. These guidelines are meant to enable information sharing, engagement, and collaboration and addresses three main components: 1. The words “Sustainable DevelopmentGoals”, 2. A colour wheel visual identifier, and 3. Names for each of the 17Sustainable Development Goals with corresponding individual icons for eachgoal. The words “Sustainable Development Goals” coupled together with the SDG colour wheel constitutes the SDG Logo. There are two versions of the SDG Logo: • SDG Logo: Version 1,which displays the United Nations emblem above or to the left of the SDG Logo (see page 23 and 27); and • SDG Logo: Version 2,which only contains the SDG Logo and does not display the United Nations emblem (see page7). The SDG Logo: Version 1 may only be used by United Nations offices, Funds, Programmes and other subsidiary organs and organizations of the United Nations System. The SDG Logo: Version 2is for use by entities outside of the United Nations System. The use of the SDG Logo: Version 1,the SDG Logo: Version 2,and the 17SDG icons is subject to the terms set forth inthe present guidelines. II. USE OF THE SDG LOGO: VERSION 2, THE SDG COLOUR WHEEL, AND THE 17 SDG ICONS BY ENTITIES OUTSIDE OF THE UN SYSTEM 1. General Information Entities outside of the United Nations System, including governments, intergovernmental organizations, not-for-profit organizations, and private sector entities, may use the SDG logo: Version 2,the SDG colour wheel, and the 17SDG icons in accordance with the requirements set outbelow. In January 2018, the United Nations launched a revised designof Icon 10, as seen onthispage THESE GUIDELINES MUST BE PROVIDED TO REQUESTERS. WHENEVER THE SDG LOGO AND/OR ICONS ARE UPLOADED ON THE INTERNET, THESE GUIDELINES MUST BE UPLOADED ON THE SAME PAGE.
  • 4. 4 The 17 SDG icons may be used together or as individual icons. Each icon must be used in its entirety, including the number, title and graphic element (see page 40). One or more of the 17 SDG icons may be displayed with your entity’s logo (see page 17). When being displayed side-by-side with your entity’s logo, the SDG Logo: Version 2must be accompanied by the text, “[Name of your entity/We] support(s) the Sustainable Development Goals”. When being displayed side-by-side with your entity’s logo, the SDG colour wheel must be accompanied by the text, “[Name of your entity/We] support(s) the Sustainable Development Goals”. Neither the SDG Logo: Version 2nor the SDG colour wheel may be displayed side-by-side with your entity’s logo without the above respective texts (see page 18). Additional conditions apply for fundraising use (please see below). The integration or combination of any element of the SDG Logo and/or any of the 17 SDG icons into a separate logo design is prohibited. All entities wishing to use the SDG Logo, the SDG colour wheel, and 17icons for the purposes specified herein must agree to use them only as permitted by these guidelines. 2. Use of the SDG Logo: Version 2, the SDG colour wheel and the SDG 17 icons The SDG Logo: Version 2, the SDG colour wheel and the 17 SDG icons may be used for (i) informational, (ii) fundraising, and/or (iii) commercial purposes in order to show support for the SDGs, subject to theconditions set out below. INFORMATIONAL PURPOSES Informational uses are those that are primarilyillustrative, non-commercial, and not intended to raise funds. The SDG Logo: Version 2,theSDG colour wheel and the 17SDG icons may be used for such informational purposes, and their use does not require prior permission from the United Nations nor the conclusion of a licensing agreement. FUNDRAISING PURPOSES Fundraising uses are those that are intended to raise resources to cover the costs of activities in support of the SDGs. The SDG Logo: Version 2,the SDG colour wheel and the SDG 17icons may be used for such fundraising purposes, but only with the prior permission of the United Nations and with the conclusion of an appropriate licensing agreement. The SDG Logo: Version 2,the SDG colour wheel and the 17SDG icons must be used in their entirety for fundraising purposes. When pairing your entity’s logo with the SDG Logo: Version 2, the SDG colour wheel, or one or more of the 17SDG icons, in addition to the requirements under “General Information”, your entity’s logo must be given preeminence vis-à- vis the SDG Logo: Version 2,the SDG colour wheel, or the 17SDG icons (see page17) Requests to use the SDG Logo: Version 2, the SDG colour wheel and/or the SDG 17 icons for fundraising purposes must be addressed to SDGpermissions@un.org, with the subject line “SDG LOGO/ICON REQUEST” in all capital letters. Request should explain how the proposed use would align with the spirit and objectives of the SDGs and the requirements set out in these guidelines. Sustainable business practices and the use of sustainable materials must also be clearly demonstrated in the request. Should such permission be granted, an appropriate licensing agreement must be concluded before your entity can begin using the SDG Logo: Version 2,the SDG colour wheel and/or the SDG 17icons for fundraisingpurposes. COMMERCIAL USE Commercial uses are those by for-profit entities or on commercial or promotional merchandise and/or products in order to promote the SDGs to a wider audience, and may be permitted with prior permission of the United Nations and with the conclusion of an appropriate licensing agreement. Requests to use the SDG Logo: Version 2, the SDG colour wheel, and/or the SDG 17icons for commercial purposes must be addressed to SDGpermissions@un.org, with the subject line “SDG LOGO/ICON REQUEST” in all capital letters. Request should explain how the proposed use would align with the spirit and objectives of the SDGs and the requirements set out in these guidelines. Sustainable business practices and the use of sustainable materials must also be clearly demonstrated in the request. Any requests to use the SDG Logo: Version 2, the SDG colour wheel and/or the SDG 17 icons on promotional merchandise and/or products must stipulate specifically how such merchandise or products are aligned with the SDGs. Should such permission be granted, an appropriate licensing agreement must be concluded before your entity can begin using the SDG Logo: Version 2,the SDG colour wheel and/or the SDG 17icons for commercial purposes. III. USE OF THE SDG LOGO: VERSION 1,THE SDG COLOR WHEEL AND THE 17 SDG ICONS BY UN ENTITIES Subject to their respective mandates, rules and policies, United Nations offices, Funds and Programmes and other subsidiary organs and organizations of the United Nations System can use the SDG Logo: Version 1,the SDG colour wheel and the 17icons without obtaining prior approval from the UN Department of Global Communications, except for when uses other than those described in these guidelines are being requested. The 17SDG icons may be used together or as individual icons. Each icon must be used in its entirety, including the number, title and graphic element (see page 40). If the UN Fund or Programme or another subsidiary organ or organization of the United Nations System has its own specific logo, the latter should be displayed side by side with the SDG logo and icon(s) (see page33).
  • 5. 5 IV. DURATION OF PERMITTED USE OF THE SDG LOGO AND 17 ICONS Unless otherwise advised by the United Nations by general or specific notice, the SDG logo, includingthe colour wheel, and 17SDG icons may be used until 31December 2030, which is the targeted date by which to meet the Sustainable Development Goals. The SDG logo, including the colour wheel, and 17SDG icons may be used beyond 31 December 2030 inreference topublications about the SDGs. V.LIABILITY The United Nations does not assume any responsibility or liability for the activities of your entity, includingwith respect to any fundraising or commercial use of the SDG Logo, the SDG wheel or any of the 17SDG icons. VI.DISCLAIMER • The use of the SDG Logo, includingthe colour wheel, and icons by an entity does not imply the endorsement of the United Nations of such entity, its products or services, or of its plannedactivities. • The SDG Logo, includingthe colour wheel, and icons may not be reproduced for the purpose of self-promotion, or for obtaining any personal financial gain. Any fundraising and commercial use must only be undertaken with the explicit prior written permission of the United Nations as per section II above and subject tothe conclusion of an appropriate licensingagreement. • The United Nations will not assume any responsibility or liability arising from the translation of the text of the SDG icons into non-UN official languages. VII. PERMISSIONS Please send any requests for commercial and fundraising use as per the instructions above, with thesubject line “SDG LOGO/ICON REQUEST” in all capital letters, to: United Nations Department of GlobalCommunications Permissions, S-09 FWS, New York, NY 10017, USA E-mail: sdgpermissions@un.org
  • 6. S D GL O G O F O R N O N - U N E N T I T I E S * * USE OF THE SDG LOGO: VERSION 2 (WITHOUT THE UN EMBLEM) AND 17 ICONS BY ENTITIES OUTSIDE THE UN SYSTEM, INCLUDING GOVERNMENTS, INTERGOVERNMENTAL ORGANIZATIONS, NOT-FOR-PROFIT ORGANIZATIONS, AND PRIVATE SECTOR ENTITIES
  • 7. 7 The COLOUR VERSION of theSustainable DevelopmentGoals logo is ONLY to be used on a white or light grey background. Seecolour values to the right. USAGE LOGO: COLOUR VERSION S D GL O G O F O R N O N - U NE N T I T I E S V E R T I C A LL O G O LOGO LIGHT GREY PMS: Cool Gray 1C R 241G 241B 241 C 4M 3Y 3K 0
  • 8. 8 The WHITE VERSION of the logo can be used on any of the colours of the Sustainable DevelopmentGoals colourscheme. The logo should ONLY be used on black if necessary due to a black/white application. (i.e., black/white ad) USAGE LOGO: WHITE VERSION S D GL O G O F O R N O N - U NE N T I T I E S V E R T I C A LL O G O LOGO
  • 9. 9 The BLACK VERSION of the logois ONLYto be used if necessarydue to a black/white application. (i.e., black/white ad) The BLACK VERSION of the logoshouldneverbe used ona coloured background, ONLY on white. USAGE LOGO: BLACK VERSION S D GL O G O F O R N O N - U NE N T I T I E S V E R T I C A LL O G O LOGO
  • 10. 10 USAGE LOGO: VERTICAL SDG LOGO S D GL O G O F O R N O N - U NE N T I T I E S 6O F F I C I A L L A N G U A G E S LOGO ARABIC FRENCH RUSSIAN CHINESE SPANISH ENGLISH
  • 11. 11 USAGE LOGO: COLOURVERSION S D GL O G O F O R N O N - U NE N T I T I E S H O R I Z O N T A L L O G O LOGO The COLOUR VERSION of the Sustainable Development Goals logo is ONLY to be used on a white or light grey background. See colour values to theright. LIGHT GREY PMS: Cool Gray 1C R 241G 241B 241 C 4M 3Y 3K 0
  • 12. 12 The WHITE VERSION of the logo can be used on any of the colours of the Sustainable DevelopmentGoals colourscheme. The logo should ONLY be used on black if necessary due to a black/white application. (i.e., black/white ad) USAGE LOGO: WHITE VERSION S D GL O G O F O R N O N - U NE N T I T I E S H O R I Z O N T A L L O G O LOGO
  • 13. 13 The BLACK VERSION of thelogois ONLY to be used if necessary due to a black/white application. (i.e., black/white ad) The BLACK VERSION of the logo should never be used ona coloured background, ONLY onwhite. USAGE LOGO: BLACK VERSION S D GL O G O F O R N O N - U NE N T I T I E S H O R I Z O N T A L L O G O LOGO
  • 14. 14 USAGE LOGO: HORIZONTAL SDG LOGO S D GL O G O F O R N O N - U NE N T I T I E S 6O F F I C I A L L A N G U A G E S LOGO ARABIC CHINESE ENGLISH FRENCH RUSSIAN SPANISH
  • 15. 15 CLEARANCE AREA: VERTICAL LOGO S D GL O G O F O R N O N - U NE N T I T I E S S P E C S CLEARANCE AREA around the vertical as well as the horizontal logo should allow for breathing room all around thelogo,approx. 0.35” square LOGO
  • 16. 16 CLEARANCE AREA: HORIZONTALLOGO S D GL O G O F O R N O N - U NE N T I T I E S S P E C S CLEARANCE AREA around the vertical as well as the horizontal logo should allow for breathing room all around thelogo,approx. 0.35” square LOGO
  • 17. 17 USAGE LOGOS: NON-UN ENTITY LOGO + SDG ICON S D GL O G O F O R N O N - U NE N T I T I E S P A I R I N G LOGO NON-UN ENTITY LOGO NON-UN ENTITY LOGO ANY SDG ICON ANY SDG ICON NON-UN ENTITY LOGO NON-UN ENTITY LOGO Add 0.5 pt line, 100% black, between non-UN entitylogo and the SDGicon Add 0.5 pt line, 100% black, between non-UN entitylogo and the SDGicon maximum heightof non-UN entitylogo maximum heightof non-UN entitylogo space between vertical stroke and SDG icon space between vertical stroke and SDG icon FOR FUNDRAISING PURPOSES: The logo of the non-UN entity must be given preeminence vis- à-vis the SDG Logo: Version2;the SDG color wheel, or the 17SDG icon(s)for fundraising use only FOR COMMERCIAL PURPOSES
  • 18. 18 USAGE LOGO:PAIRING S D GL O G O F O R N O N - U NE N T I T I E S P A I R I N G LOGO NON-UN ENTITY LOGO NON-UN ENTITY LOGO a) The SDG Logo:Version 2mustbe accompaniedbythe text: [Name of your entity/We] support(s) the Sustainable Development Goals b) The SDG colourwheel must be accompaniedby the text: [Name of your entity/We] support(s) the Sustainable Development Goals No side-by-side display of the SDG Logo: Version2 and/or SDG colour wheel and the logo of the non-UN entity allowed without the requisite text as per example NON-UN ENTITY LOGO NON-UN ENTITY LOGO a.) b.) [Name of entity/We] support(s) the Sustainable Development Goals [Name of entity/We]support(s) the Sustainable Development Goals
  • 19. 19 USAGE LOGO:DON’TS S D GL O G O F O R N O N - U NE N T I T I E S D O N ’ T S These examples of logotreatments are notpermitted. Format, size and colouring ofthe Sustainable DevelopmentGoalslogoare detailed within thisdocument. DO NOT stretch/squash/distort DO NOT mix with other colours DO NOT rearrangeelements DO NOT move colour wheel to the “O”of“DEVELOPMENT” DO NOTalter the typeface DO NOTextrude or bevel DO NOT add drop shadows DO NOT use black logo over colours LOGO
  • 20. 20 USAGE LOGO:DON’TS S D GC O L O U RW H E E L D O N ’ T S These examples of treatments are notpermitted. DO NOT stretch/squash/distort DO NOTalter the colours DO NOT rearrangeelements DO NOTcrop DO NOT place colour wheel in a coloured box DO NOTextrude or bevel DO NOT add drop shadows LOGO DO NOT place a color in the middle of SDGcolour wheel
  • 21. 21 USAGE LOGO:DON’TS S D GC O L O U RW H E E L D O N ’ T S These additionaltreatments are notpermitted. DO NOT place the icons on the colourwheel DO NOT reposition/rearrangeele- ments of the colourwheel DO NOTplace the icon inside the colourwheel DO NOT place the SDG logo inside the colour wheel DO NOT place entity’s logo inside the colour wheel LOGO ENTITY LOGO
  • 22. S D GL O G O F O R E N T I T I E S W I T H I N U N S Y S T E M * * USE OF THE SDG LOGO: VERSION 1 (WITH UN EMBLEM) AND 17 ICONS BY UNITED NATIONS OFFICES, FUNDS AND PROGRAMMES AND OTHER SUBSIDIARY ORGANS AND ORGANIZATIONS OF THE UNITED NATIONS SYSTEM
  • 23. 23 The COLOUR VERSION of theSustainable DevelopmentGoals logo is ONLY to be used on a white or light grey background. Seecolour values to the right. USAGE LOGO: COLOUR VERSION S D GL O G O F O R E N T I T I E S W I T H I NU N S Y S T E M V E R T I C A LL O G O LOGO LIGHT GREY PMS: Cool Gray 1C R 241G 241B 241 C 4M 3Y 3K 0
  • 24. 24 The WHITE VERSION of the logo can be used on any of the colours of the Sustainable DevelopmentGoals colourscheme. The logo should ONLY be used on black if necessary due to a black/white application. (i.e., black/white ad) USAGE LOGO: WHITE VERSION S D GL O G O F O R E N T I T I E S W I T H I NU N S Y S T E M V E R T I C A LL O G O LOGO
  • 25. 25 The BLACK VERSION of the logois ONLYto be used if necessarydue to a black/white application. (i.e., black/white ad) The BLACK VERSION of the logoshouldneverbe used ona coloured background, ONLY on white. USAGE LOGO: BLACK VERSION S D GL O G O F O R E N T I T I E S W I T H I NU N S Y S T E M V E R T I C A LL O G O LOGO
  • 26. 26 USAGE LOGO: VERTICAL SDG LOGO S D GL O G O F O R E N T I T I E S W I T H I NU N S Y S T E M 6O F F I C I A L L A N G U A G E S LOGO ARABIC FRENCH RUSSIAN CHINESE SPANISH ENGLISH
  • 27. 27 USAGE LOGO: COLOURVERSION S D GL O G O F O R E N T I T I E S W I T H I NU N S Y S T E M H O R I Z O N T A L L O G O LOGO The COLOUR VERSION of the Sustainable Development Goals logo is ONLY to be used on a white or light grey background. See colour values to theright. LIGHT GREY PMS: Cool Gray 1C R 241G 241B 241 C 4M 3Y 3K 0
  • 28. 28 The WHITE VERSION of the logo can be used on any of the colours of the Sustainable DevelopmentGoals colourscheme. The logo should ONLY be used on black if necessary due to a black/white application. (i.e., black/white ad) USAGE LOGO: WHITE VERSION S D GL O G O F O R E N T I T I E S W I T H I NU N S Y S T E M H O R I Z O N T A L L O G O LOGO
  • 29. 29 The BLACK VERSION of thelogois ONLY to be used if necessary due to a black/white application. (i.e., black/white ad) The BLACK VERSION of the logo should never be used ona coloured background, ONLY onwhite. USAGE LOGO: BLACK VERSION S D GL O G O F O R E N T I T I E S W I T H I NU N S Y S T E M H O R I Z O N T A L L O G O LOGO
  • 30. 30 USAGE LOGO: HORIZONTAL SDG LOGO S D GL O G O F O R E N T I T I E S W I T H I NU N S Y S T E M 6O F F I C I A L L A N G U A G E S LOGO ARABIC CHINESE ENGLISH FRENCH RUSSIAN SPANISH
  • 31. 31 CLEARANCE AREA: VERTICAL LOGO S D GL O G O F O R E N T I T I E S W I T H I NU N S Y S T E M S P E C S CLEARANCE AREA around the vertical as well as the horizontal logo should allow for breathing room all around thelogo,approx. 0.35” square LOGO
  • 32. 32 CLEARANCE AREA: HORIZONTALLOGO S D GL O G O F O R E N T I T I E S W I T H I NU N S Y S T E M S P E C S CLEARANCE AREA around the vertical as well as the horizontal logo should allow for breathing room all around thelogo,approx. 0.35” square LOGO
  • 33. 33 LOGO UN ENTITY LOGO USAGE LOGOS: ENTITY WITHIN THE UN SYSTEM + VERTICAL SDG LOGO WITH UN EMBLEM + SDG ICON(S) S D GL O G O F O R E N T I T I E S W I T H I NU N S Y S T E M P A I R I N G UN ENTITY LOGO Add 0.5 pt line, 100% black, between UN entity logo and the SDGlogo maximum heightof UN entitylogo space between vertical stroke and logo For entities within the UN System, pairing is permitted forthe SDG logowhich includes theUN emblem,andthe SDG icon(s).
  • 34. 34 LOGO USAGE LOGOS: UN ENTITY LOGO + SDG ICON S D GL O G O F O R U N E N T I T I E S P A I R I N G For UN entities,pairingis permittedwith the SDG icon(s). UN ENTITY LOGO ANY SDG ICON UN ENTITY LOGO Add 0.5 pt line, 100% black, between UN entity logo and the SDGicon maximum heightof UN entitylogo space between vertical stroke and SDG icon
  • 35. 35 USAGE LOGO:DON’TS S D GL O G O F O R E N T I T I E S W I T H I NU N S Y S T E M D O N ’ T S These examples of logotreatments are notpermitted. Format, size and colouring ofthe Sustainable DevelopmentGoalslogoare detailed within thisdocument. LOGO DO NOT stretch/squash/distort DO NOT mix with other colours DO NOT rearrangeelements DO NOTcrop DO NOTalter the typeface DO NOTextrude or bevel DO NOT add drop shadows DO NOT use black logo over colours
  • 37. 37 OSWALD OSWALD – MEDIUM OSWALD – SEMIBOLD T Y P O G R A P H Y F O R I C O N S OSWALDfont is usually used forheadlineand titles. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z abcdefghijklmnopqrstuvwxyz *&%$#!1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz *&%$#!1234567890 TYPOGRAPH Y
  • 38. 38 ROBOTO ROBOTO – BOLD ROBOTO – BLACK T Y P O G R A P H Y F O R S D GL O G O ROBOTO fontis usually used forbody copy and additional information. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz *&%$#!1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz *&%$#!1234567890 TYPOGRAPH Y
  • 40. 40 17 ICONS: COLOUR VERSION I C O N S ICON S When an icon is on a square, that square must be proportional 1 x 1. The white icon should be contained by its defined colour, or black background. Donotalter thecolours of the SDG icons. In January 2018, the United Nations launched a revised design of Icon 10, as seen on this page
  • 41. 41 17 ICONS: BLACK/WHITE VERSION I C O N S ICON S When an icon is on a square, that square must be proportional 1 x 1. The white icon should be contained by its defined colour, or black background.
  • 42. 42 17 ICONS: COLOUR VERSION INVERSED I C O N S ICON S Each icon can ONLY be used inversely over a white background. The icon may not be used inversely over a black nor a coloured background. Donotalter thecolours of theSDG icons.
  • 43. 43 I C O N S # 1N O P O V E R T Y RED PMS: 185C C 1M 100Y 92K 0 R 229G 36B 59 HEX: e5243b COLOUR &BLACK/WHITE ICON S
  • 47. 47 I C O N S #5G E N D E R E Q U A L I T Y COLOUR &BLACK/WHITE ICON S RED ORANGE PMS: BRIGHTRED C C 0M 90 Y 94 K 0 R 255 G 58 B 33 HEX: FF3A21
  • 49. 49 I C O N S # 7A F F O R D A B L E A N D C L E A N E N E R G Y YELLOW PMS: 1235C C 0M 31Y 100 K 0 R 252 G 195B 11 HEX: FCC30B COLOUR &BLACK/WHITE ICON S
  • 50. 50 I C O N S #8D E C E N T W O R K A N D E C O N O M I C G R O W T H BURGUNDY RED PMS: 1955C C 29 M 100 Y 70K27 R 162G 25 B 66 HEX: A21942 COLOUR &BLACK/WHITE ICON S
  • 52. 52 I C O N S # 1 0R E D U C E D I N E Q U A L I T I E S COLOUR &BLACK/WHITE ICON S MAGENTA PMS: 219C C 6M 98 Y 9K 0 R 221 G 19B 103 HEX: DD1367 In January 2018, the United Nations launched a revised design of Icon 10, as seen on this page
  • 60. 60 I C O N S A R A B I C 17 ICONS: COLOUR VERSION ICON S Donotalter the colours of theSDG icons.
  • 61. 61 I C O N S C H I N E S E 17 ICONS: COLOUR VERSION ICON S Donotalter the colours of theSDG icons.
  • 62. 62 I C O N S F R E N C H 17 ICONS: COLOUR VERSION ICON S Donotalter the colours of theSDG icons.
  • 63. 63 I C O N S R U S S I A N 17 ICONS: COLOUR VERSION ICON S Donotalter the colours of theSDG icons.
  • 64. 64 I C O N S S P A N I S H 17 ICONS: COLOUR VERSION ICON S Donotalter the colours of theSDG icons.
  • 65. 65 ICON USAGE: DON’TS I C O N S D O N ’ T S These examples of icon treatments are not permitted. Format,size and colouringof The Sustainable DevelopmentGoals icons are detailed within thisdocument. DO NOTalter the typeface DO NOTcrop DO NOT place in shape other than a square DO NOTextrude or bevel DO NOT add drop shadows DO NOT change icon colour DO NOT rearrangeelements DO NOT swap colours between icons DO NOT stretch/squash/distort ICON S
  • 66. 66 ICON USAGE: DON’TS I C O N S D O N ’ T S These additionaltreatments are notpermitted. *SDG icons may be displayed ina groupinonelineoraligned to the left DO NOT mix, match or group select SDGicons into arbitrary clusters* DO NOT use SDG icon graphic outside of theicon ICON S
  • 68. 68 COLOUR DEFINITIONS C O L O U R S S D G L O G O A N D I C O N S Donotalter the colours of theSDG icons. RED PMS: 185C C 1M 100 Y 92 K0 R 229 G 36 B 59 HEX: E5243B RED ORANGE PMS: BRIGHT RED C C 0M 90 Y 94 K 0 R 255 G 58 B 33 HEX: FF3A21 KELLY GREEN PMS: 7739C C 81M 15Y 100K 2 R 76G 159B 56 HEX: 4C9F38 M USTARD PMS: 7555C C 18M 37 Y 100 K1 R 221 G 166 B 58 HEX: DDA63A DARK RED PMS: 200C C 16M 100Y 86K 7 R 197G 25 B 45 HEX: C5192D ORANGE PMS: 1585C C 0M 71 Y 98 K0 R 253 G 105B 37 HEX: FD6925 YELLOW PMS: 1235C C 0M 31Y 100K 0 R 252 G 195B 11 HEX: FCC30B BRIGHT BLUE PMS: 638C C 82 M 7Y 9K 0 R 38 G 189B 226 HEX: 26BDE2 MAGENTA PMS: 219C C 6M 98 Y 9K 0 R 221 G 19B 103 HEX: DD1367 BURGUNDY RED PMS: 1955C C 29M 100Y 70K 27 R 162G 25 B 66 HEX: A21942 GOLDEN YELLOW PMS: 1375C C 0M 45 Y 96 K0 R 253 G 157B 36 HEX: FD9D24 DARK MUSTARD PMS: 131C C 18M 48Y 100K 2 R 191G 139B 46 HEX: BF8B2E DARK GREEN PMS: 7742C C 74M 32Y 95K 19 R 63 G 126B 68 HEX: 3F7E44 LIME GREEN PMS: 361C C 75 M 4Y 100 K0 R 86 G 192B 43 HEX: 56C02B LOGO BLUE PMS: 2925C C 80 M 20 Y 0 K 0 R 0G 158 B 219 HEX: 009EDB BLUE PMS: 7461C C 96 M 41Y 6K 0 R 10G 151B 217 HEX: 0A97D9 NAVY BLUE PMS: 294C C 100M 86Y 29K 23 R 25 G 72 B 106 HEX: 19486A ROYAL BLUE PMS: 7462C C 100M 71Y 22K 5 R 0G 104 B 157 HEX: 00689D COLOUR S