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Dra nytta av sociala medier!


                                           Detaljhandelsdagen
                                                  Annika Lidne
                                                   2009-05-13




     www.disruptivemedia.se
Wednesday, May 13, 2009
http://www.youtube.com/watch?v=D3qltEtl7H8




     www.disruptivemedia.se
Wednesday, May 13, 2009
Din kommunikation?




     www.disruptivemedia.se
Wednesday, May 13, 2009
AVBROTT


     www.disruptivemedia.se
Wednesday, May 13, 2009
Din kund?




     www.disruptivemedia.se
Wednesday, May 13, 2009
www.disruptivemedia.se
Wednesday, May 13, 2009
Jakob Nielsen's Alertbox, August 20, 2007:
                          Banner Blindness: Old and New Findings

                              Summary:

                              Users rarely look at
                              display advertisements
                              on websites.


     www.disruptivemedia.se
Wednesday, May 13, 2009
www.disruptivemedia.se
Wednesday, May 13, 2009
De svenska

                              dagstidningarna har

                               tappat 30-40 % i

                              annonsvolym 2009
                                              Källa: va.se




     www.disruptivemedia.se
Wednesday, May 13, 2009
www.disruptivemedia.se
Wednesday, May 13, 2009
2R
                          Relevans Relationer


     www.disruptivemedia.se
Wednesday, May 13, 2009
“Sociala medier är en demokratisering av innehåll och
             förståelsen av rollen människor spelar i processen av
             att inte bara läsa och sprida information, utan också
             hur vi delar och skapar innehåll för andra att delta i.

             Det är en förändring från en mass-
             kommunikationsmodell till en många-till-många modell
             som rotar sig i en konversation mellan författare och
             publik.”
                                                               Wikipedia



     www.disruptivemedia.se
Wednesday, May 13, 2009
sociala medier

                              sociala webben


     www.disruptivemedia.se
Wednesday, May 13, 2009
Den sociala webben...
          ‣     Bloggar
          ‣     Lifestreams / microblogging
          ‣     Wikis
          ‣     Foto, musik och videodelningssajter
          ‣     Podcasts / videobloggar
          ‣     Sociala nätverk
          ‣     Forum
          ‣     Virtuella världar
          ‣     Mash-ups



     www.disruptivemedia.se
Wednesday, May 13, 2009
Bloggläsande
                                            Läser minst en blogg i veckan

                          40


                          30


                          20


                          10


                           0
                               19-25 yrs 26-30 yrs 31-35 yrs 36-45 yrs 46-55 yrs 56-65 yrs


                               Men           Women         Source: World Internet Institute, “Svenskarna och Internet 2008”




     www.disruptivemedia.se
Wednesday, May 13, 2009
Community medlemskap

                          80


                          60


                          40


                          20


                           0
                               19-25 yrs 26-30 yrs 31-35 yrs 36-45 yrs 46-55 yrs 56-65 yrs


                               Men           Women        Source: World Internet Institute, “Svenskarna och Internet 2008”




     www.disruptivemedia.se
Wednesday, May 13, 2009
Facebook statistik




                                           Source: The Killer Attitude, March 2009




     www.disruptivemedia.se
Wednesday, May 13, 2009
www.disruptivemedia.se
Wednesday, May 13, 2009
Att använda sociala medier i retail




     www.disruptivemedia.se
Wednesday, May 13, 2009
www.disruptivemedia.se
Wednesday, May 13, 2009
www.disruptivemedia.se
Wednesday, May 13, 2009
www.disruptivemedia.se
Wednesday, May 13, 2009
www.disruptivemedia.se
Wednesday, May 13, 2009
www.disruptivemedia.se
Wednesday, May 13, 2009
www.disruptivemedia.se
Wednesday, May 13, 2009
www.disruptivemedia.se
Wednesday, May 13, 2009
www.disruptivemedia.se
Wednesday, May 13, 2009
www.disruptivemedia.se
Wednesday, May 13, 2009
www.disruptivemedia.se
Wednesday, May 13, 2009
MEN...
     www.disruptivemedia.se
Wednesday, May 13, 2009
Tänk om vi får en
                               massa negativa
                               kommentarer?




     www.disruptivemedia.se
Wednesday, May 13, 2009
www.disruptivemedia.se

Wednesday, May 13, 2009
!
                                s
                              p
                            i
                           T

                          Utan extra kostnad!

     www.disruptivemedia.se
Wednesday, May 13, 2009
Ge mig relevanta
                              köptips så blir jag en
                                 trogen kund!




     www.disruptivemedia.se
Wednesday, May 13, 2009
Du har valt att få erbjudanden kring:

                           √   Frukt & grönt
                           √   GI-mat
                           √   Färskt kött, fisk & fågel

                          Du vill ha dina erbjudande till




     www.disruptivemedia.se
Wednesday, May 13, 2009
Kundservice måste vara högprioriterat
                           för att sociala medier ska fungera.




     www.disruptivemedia.se
Wednesday, May 13, 2009
www.disruptivemedia.se
Wednesday, May 13, 2009
Annika Lidne
                                         CEO / senior advisor


                          twitter/bloggy/jaiku:   annika

                          email:                  annika@disruptivemedia.se

                          mobile:                 070 435 05 45

                          www:                    www.disruptivemedia.se

                          slides:                 www.slideshare.net/annikalidne




     www.disruptivemedia.se
Wednesday, May 13, 2009

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Dra nytta av sociala medier för detaljhandel