STRATEGIC
DESIGN
PRACTICE
&
DESIGNFORCHANGE
Become a
MASTER
in working with WICKED
Problems
VIADESIGNINVITESYOUANDYOURCOMPANYTOJOINTHEMOSTTALENTEDMINDS
ATSUMMERSCHOOL08-12.AUGUST2016INAARHUS

VIA Design offers two tracks:
Strategic Design Practice and Design for Change
Take part in VIA Design’s summer school for talented individuals and gain
knowledge and tools to work your company's Wicked Problems.
CO-CREATION AND
INNOVATIVE PROCESSES
Traditional processes can’t resolve
Wicked Problems, because a wicked
problem has innumerable causes, is
tough to describe, and doesn’t have
a right answer.

Become a
MASTER
in working with
WICKED
Problems

The aim of mastering Strategic
Design Practice is that it enables
you to participate in economic and
strategic decisions as part of the
innovation and business
processes.
Strategic Design Practice is an
innovative problem solving
process, based on a combination
of the designer's mindset with
business-approaches to research
and analysis. It is an innovation
process model – consisting of a
set of tools, creative and
interdisciplinary processes. and
an holistic approach comprising
of technological, human and
economic factors.
Strategic Design Practice builds
on Design Thinking by
emphasizing the initial steps of
the design process. Strategic
Design Practice provides you with
a different way of tacking a
problem, one that’s centered on
the needs of the person you are
solving the problem for – in a
contemporary context as well as
potential future scenarios.
Wewillintroduce
exercises, methods
andtools forhowto
playyourwayforward,
individuallyandaspart
ofateam.
The summer school is your chance to
develop the mindset and skills of
Strategic Design Practice together with
students from various educational
environments as well as business partners.

Successful Strategic
DesignPracticehas
threekeyelements
drivingtheinnovation
process forward.
ONE
The ability
to use SDP
to approach
Wicked
Problems
TWO
The ability
to identify
and apply
your talents
creatively
THREE
The ability
to visually
convey all
stages of
the design-
process

StrategicDesign
Practicesounds like
serious business
–anditis!
However,seriousbusinessalsoincludesseriousplay.
Playingisvoluntary,hasaninherentattractionandbringstheexperienceoffreedomfromtime.When
weplay,weimprovise,moveclosertotheedgeandworrylessaboutmakingmistakes.Inadditionplay
stimulatesimaginationallowingthebraintoengageinsimulationsandcreatenewconnections.
Thus,playisanimportantaspectofStrategicDesignPractice.
TheStrategicPartners
o DMOGT
o DesignDenmark
o CONNECTDenmark
o LIFESTYLE & DESIGN
CLUSTER
o HEADSTART FASHION
KeynoteSpeakers
o DesignIt
o StiboAcceletor
As one of VIA Designs engaged stakeholders our aim is to back all creative
and strategic initiatives that will further the development of the Danish
Fashion and lifestyle industry. By developing courses that combines the tools
for Wicked problem solution and co-creation with the top minds within
innovative processes, we see an immediate pay-off for all participates.
Thomas Klausen, CEO
Dansk Mode & Textil

DesignforChange
DesignforChangeusesdesignthinkingtocreate
innovationincompaniesthathasafocuson
sustainability,CSRandenvironment.
Duringthecourseyouwillbeintroducedtoanewsocial,
environmentalandsustainablemindset,whichisin
demandintheentirebusinessworldofdesign,fashion
andlifestyle.
The summer school
will be based on your
company case to
enhance the applica-
tion of your course
optimally.
Weuse"SustainableDesignMethods"asatooland
youwillbeintroducedto:
1. Sustainableproduction-LifeCycleAssessment
2. CorporateSocialResponsibility(CSR)Ethics,
environmentandsocialresponsibility
3. Circulareconomy,businessmodelsforsustainable
products
4. SustainableDesigns-materials,methodsand
examples

When:August8th –12th 2016
(Mon-thur:9am–4pm/Fri:9am–2pm)
Place: VIAUniversityCollege,Ceresbyen24,8000AarhusC,Byg.E,
lokaleE0.05.
Price:25.000DKK.Ifyouarememberofoneofourpartners,DMOGT,
DesignDenmarkorCONNECTDenmark,LIFESTYLE&DESIGN
CLUSTER.,weofferamembershipdiscountof10.000DKK.
Lunchandrefreshmentsduringthedayareincludedintheprice.
Signupbysendingane-mailtoANNQ@via.dkbefore27th June2016.
Formoreinformation,contact:
AnnetteQvistgaard
T:+4587550505•E:annq@via.dk
Signup
What’s in it for me?
o AfreshperspectiveaWICKED
problemwithinyourcompany.
o Realtimeco-creationwiththe
topmindswithininnovative
processes.
o One-to-oneinteractionwithraw
studenttalent.
o Acquiredskillsdirectly
applicable.
o Acoursediplomadocumenting
youracquiredskills.
o Networking