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The
Beginner's
Guide To
Personal
Branding
McDonald's stands
for hamburgers.
Starbucks
stands for
coffee.
What do you
stand for?
Your
  personal
  brand is
the sum of
everything
    that is
    you.
If you’re not
branding yourself,
you can be sure
  others do it for
       you.
Personal
branding is
about the
impression
you make in
peoples' minds.
Find your
strenghts
What have
 you been
praised
for earlier
    in life?
What do
clients and
co-workers
think
of you?
What are you
passionate
about?
Let your brain
work without
too much critical
    thinking.
Do not limit your strenghts
to professional skills.
Your strengths are one
piece of the puzzle, but
    another is your
   unique style
   presenting them.
A personal brand is
  about personal
 attributes.
Find your
style
Think about tv
personalities...
Oprah
is about
emotions.
Ellen is
funny.
Martha
is better
than
you at
everything.
How is your style
different from
others who have the
  same skill-sets or
  strengths as you?
Define your
value
What can you
 bring     to the
table that no-one
    else have?
What
additional
value can you
offer your
potential
employer?
How can you
serve
others?
What sets you apart from your
          competitors?
You might have...
...a queer
eye for
the
straight
guy.
...the ability to
    talk to dogs.
...experience
of down-
sizing.
A personal brand
   should be a
 promise.
It should set
 and meet
expectations.
Who are
you?
A Bit About Me

             Anna Rydne
●   Communications Professional
●   Small business owner
●   Founder of Communicat...
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The Beginner's Guide To Personal Branding

  1. The Beginner's Guide To Personal Branding
  2. McDonald's stands for hamburgers.
  3. Starbucks stands for coffee.
  4. What do you stand for?
  5. Your personal brand is the sum of everything that is you.
  6. If you’re not branding yourself, you can be sure others do it for you.
  7. Personal branding is about the impression you make in peoples' minds.
  8. Find your strenghts
  9. What have you been praised for earlier in life?
  10. What do clients and co-workers think of you?
  11. What are you passionate about?
  12. Let your brain work without too much critical thinking.
  13. Do not limit your strenghts to professional skills.
  14. Your strengths are one piece of the puzzle, but another is your unique style presenting them.
  15. A personal brand is about personal attributes.
  16. Find your style
  17. Think about tv personalities...
  18. Oprah is about emotions.
  19. Ellen is funny.
  20. Martha is better than you at everything.
  21. How is your style different from others who have the same skill-sets or strengths as you?
  22. Define your value
  23. What can you bring to the table that no-one else have?
  24. What additional value can you offer your potential employer?
  25. How can you serve others?
  26. What sets you apart from your competitors?
  27. You might have...
  28. ...a queer eye for the straight guy.
  29. ...the ability to talk to dogs.
  30. ...experience of down- sizing.
  31. A personal brand should be a promise.
  32. It should set and meet expectations.
  33. Who are you?
  34. A Bit About Me Anna Rydne ● Communications Professional ● Small business owner ● Founder of Communicate [your] Skills ● Author at www.steamfeed.com ● Twitter: @CoSkills Copyright: all rights reserved Photo credits: photopin.com cc, ralphlauren.com
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