SlideShare uma empresa Scribd logo
1 de 33
Baixar para ler offline
The Power of
Regenerative Hospitality
to
Create Flourishing
Destinations
Anna Pollock,
Founder Conscious Travel
• Place your discussions regarding the future of
food & hospitality in a bigger context
• Provide a roadmap for your journey
• Suggest you approach the opportunity
differently, regeneratively…..
My Role and Purpose
VUCA
What’s really happening now?
Power of Regenerative Hospitality.pptx
SYMPTOMS NOT CAUSES
These are all symptoms of
a system that’s flawed.
A lesson in Cognitive Dissonance
The writing is on the proverbial wall
The Travel Foundation, 2023
2020 - rethink
tourism
2021- help - no
workers
Boom 2023 –
amnesia and…
Pandemic Inspired Good Intentions
A case of amnesia?
WTTC Forecast
“The global travel and tourism sectors
are projected to return to pre-pandemic
levels in 2023 at an annual average
growth rate of 5.8% from 2022 to 2032”
A lesson in Cognitive Dissonance
= By which time this Sector
is supposed to reduce its
CO2 emissions. by over
half!
The number of tourists
will double to 3 billion by
2034!
2023 - Tourism facing some harsh challenges
TIME
Source: A. Pollock based on Rees & Sanford
Systems Change Is Required
Regenerating
GENERATIVE
Take, make, sell,
waste, discard
Less harmful
Mitigate Risk
Eiiminate RISK
Restore, regenerate, evolve innate capability
Degenerating
Extractive
Do More Good –
Repair
Tourism & Hospitality
we’re HERE
Regenerative Responses Arising Across the Board
ECONOMICS
BUILT
ENVIRONMENT
AGRICULTURE
HOSPITALITY
HEALTHCARE EDUCATION
A Regenerative Approach is Emerging
To REGENERATE means
• “to give new life or energy ”
• “to re-vitalise
• “to realise potential”
• “to create the fertile conditions
for LIFE to thrive/flourish and
evolve”
• And to live by nature’s rules
How is Regeneration Different?
To REGENERATE involves
• Seeing all around us as ALIVE!
• A whole new way of thinking
• Systems Change & transformation
• Inner & outer change at all levels:
• Personal
• Enterprise
• Community – destination
How is it Different?
We’re not machines made up of separate parts
Not boxes and lines
Self organising entties in dynamic relationship
17
We need to live by Nature’s rules
RE-THINK PURPOSE
A RE-VITALISED SHARED PURPOSE
Hospitality has a key role to play in moving humanity forward: healing, thriving, evolving, by
asking and answering this question*:
PLANET
NATION
COMMUNITY
ENTERPRISE
PERSON
How can I, my business, and my community contribute to a
Just and Regenerative Future in which
• The capacity of all living things to adapt, replenish and regenerate
is strengthened
• Everyone’s human rights and potential to thrive is respected
• Our economies and societies are re-wired and structured to
serve both people and the Planet
* This purpose statement is drawn from the pioneering work of Forum for the Future and the wbcsd
The Vocational Essence of
Tourism & Hospitality
• To hospice means to care and pamper
• To heal is to “make whole” – we
connect that which was separated
• To revitalize – bring back to health
• To come alive – get in touch with
oneself and what matters
• To “recreate” – ideally bathed in
nature
• To experience wonder and awe so we
can listen to nature
• To contribute to personal, community
and planetary health
We’re already in
the re-vitalization business !!
TRAVEL & HOSPITALITY PURPOSE
PLUS!
• We connect strangers - hosts & guests; guests & guests;
guests & staff
• We convene & host meetings
• We’re rooted - grounded in and shaped by place
• We’re inhabitants-residents-taxpayers
• Close to community
• The provision of nutritious FOOD & DRINK is core to
hospitality.
TO HOST IS TO MAKE WHOLE !
PLACES
GUEST
HOST
MEDICINE
WELLNESS
HEALTH
CREATIVE
CULTURE
HERITAGE
INDIGENOUS
CARBON
SEQUESTRATION
FARMING
LAND
&
SOIL
FOOD
PRODUCERS
BIODIVERSITY
SEEDS
LANDSCAPE
RESTORATION
GOVERNANCE
inclusion
WOMEN
NATURE
BASED
HUMAN
RIGHTS
EQUITY
CULINARY
GASTRONOMY
FOOD
LEARNING
ECONOMIC
DEVELOPMENT
SOCIAL
ENTERPRISE
INVESTMENT
TOURISM
See ourselves as part of the whole system
What NOT to Do!
Treat Food & Drink as Commodities, albeit with USP’s!
Instead, see FOOD as THE agent that
Revitalises
Sequesters
Engages
Expresses
Connects
Educates
Attracts
Heals
And IMAGINE….
IMAGINE a future where the ways we grow, cook and gather around food affirms our
relationship to the places we live in, to the people who came before us, and to future
generations;
IMAGINE a future where we recognize care as the essence of all labour and appreciate
people’s labour, no matter what form it takes;
IMAGINE that we joyfully nourish each other, that we all know we belong, that we
recognize land as kin.
What IMAGES come to mind? What LONGING is sparked in us?
Get Started
You already have!
Come together nationally & regionally
Identify the distinct features at the regional level
Map participants – engage & explore
characteristics of the food ecosystem; and how
food-related tourism can generate
flourishing/well being
Possibly use a competition to unify folks around a
shared objective but
Select a competition that enables you to show
and share a regenerative approach
- Tourism relies on the appeal of its urban spaces, and the beauty of its
flourishing natural landscapes
.
- Tourism reshapes perceptions of place, locally, nationally and
internationally
- Visitors look for regenerative healing experiences, connected to people and
nature
- Upscale travellers prefer high quality food that is story-rich and sustainably
sourced
.
- Nutritious food is the biggest determinant of personal health. Many
hospitality providers claim to be in the wellness business.
- Hotels and restaurants can shape demand and have ability to influence
what kind of food should be grown and how it should be grown.
Tourism Benefits
• Who is this place? What makes it distinct? What do its residents wish to share?
• How does the local cuisine express the essence of the place? What food is produced,
how? Where does it go?
• Is the land, water, air healthy supporting a flourishing biosphere?
• How could we increase local procurement and address food security issues?
• How can we best support farmers wishing to switch to regenerative farming?
• Could hospitality providers (hosts) help farmers diversify their business?
• What opportunities exist for spin off microbusinesses
• How can we ensure all residents in our place can have access to and enjoy food from
here??
• How can food contribute to the flourishing of this place and its people?
Food leads to so much more
IGCAT aims to empower local communities by raising awareness of the importance to protect
and promote distinct regional food, culture, arts and natural assets as part of sustainable and
balanced tourism and development strategies. This is essential to safeguard our planet, health,
wellness and local economies.
World/European Regions of Gastronomy, guided by IGCAT, are working together to strengthen
food security through the celebration of distinctive food cultures; create employment by
stimulating creativity and gastronomic innovation; nourish children and adults through
culinary and cultural education; driving environmental sustainability in tourism, hospitality
and agricultural sectors; supporting balance and sustainable tourism practices; highlighting and
supporting expertise from within rural and urban communities, creating connections and
sharing good practices; and contributing to community health and well-being.
Give Yourselves a Stretch Goal
Be Inspired
Be Inspired!
https://www.youtube.com/watch?v=Y7-LlMVtaZc
Be Inspired
My Inspiration
Want More?
• An online course and community of practice to
develop and nurture regenerative change agents
supporting the visitor economy.
• A curated encyclopedia + who’s who of
experts, articles, videos, papers & podcasts.
Everything you might want to know about
Regenerative Tourism but were afraid to ask!
www.regenerativetourism.com
www.backtolifenetwork.co.nz
• Anna is a founding member of The Hive, a
multidisciplinary, multi-national community of
professionals steeped in regenerative thinking
and its application to tourism working with
companies and destinations committed to
systemic change.
• Anna Pollock is a UK-based international
consultant, change agent, speaker, writer
committed to supporting systemic change.
anna@conscious.travel
+44 7799758672
hello@thehive.place

Mais conteúdo relacionado

Semelhante a Power of Regenerative Hospitality.pptx

Pacific Regional Policy Setting Workshop 2019: Branding the Pacific as Delic...
Pacific Regional Policy Setting Workshop 2019:  Branding the Pacific as Delic...Pacific Regional Policy Setting Workshop 2019:  Branding the Pacific as Delic...
Pacific Regional Policy Setting Workshop 2019: Branding the Pacific as Delic...Brussels Briefings (brusselsbriefings.net)
 
Community based tourism development
Community based tourism developmentCommunity based tourism development
Community based tourism developmentAMALDASKH
 
The Together Trust - Qomalicious Cooking School
The Together Trust - Qomalicious Cooking SchoolThe Together Trust - Qomalicious Cooking School
The Together Trust - Qomalicious Cooking SchoolSarah Phitides
 
Power point presantation
Power point presantationPower point presantation
Power point presantationMAKHI JOSEPHINE
 
MTM IXth - Business Plan: An innovative experiential community-based tourism ...
MTM IXth - Business Plan: An innovative experiential community-based tourism ...MTM IXth - Business Plan: An innovative experiential community-based tourism ...
MTM IXth - Business Plan: An innovative experiential community-based tourism ...MTM IULM
 
Cuisine tourism in West Bengal
Cuisine tourism in West BengalCuisine tourism in West Bengal
Cuisine tourism in West BengalAMITYAITTKOLKATA
 
Ecotourism (Toward Namibia 2030)
Ecotourism (Toward Namibia 2030)Ecotourism (Toward Namibia 2030)
Ecotourism (Toward Namibia 2030)Vilho Royal Kanyiki
 
Travel and tourism in India
Travel and tourism in IndiaTravel and tourism in India
Travel and tourism in Indiaclunkiersalt817
 
Justin Francis, Responsible Travel: Norway as destination. A tour operators´s...
Justin Francis, Responsible Travel: Norway as destination. A tour operators´s...Justin Francis, Responsible Travel: Norway as destination. A tour operators´s...
Justin Francis, Responsible Travel: Norway as destination. A tour operators´s...Innovation Norway
 
Socio cultural impact of tourism by manika agarwal
Socio cultural impact of tourism by manika agarwal Socio cultural impact of tourism by manika agarwal
Socio cultural impact of tourism by manika agarwal Shlok Agarwal
 
Conscious Travel - not more, but better
Conscious Travel - not more, but betterConscious Travel - not more, but better
Conscious Travel - not more, but betterAnna Pollock
 
Rekindle the Love for Indonesian Cuisine
Rekindle the Love for Indonesian CuisineRekindle the Love for Indonesian Cuisine
Rekindle the Love for Indonesian CuisineKautsar Anggakara
 
ecoNOVATE – community driven innovation! INTRO - Dream-2-Destiny Journey
ecoNOVATE – community driven innovation! INTRO - Dream-2-Destiny JourneyecoNOVATE – community driven innovation! INTRO - Dream-2-Destiny Journey
ecoNOVATE – community driven innovation! INTRO - Dream-2-Destiny JourneyJoris Claeys
 
Tuvalu Agritourism Policy Setting Workshop 2018- Building Food Tourism in Tuv...
Tuvalu Agritourism Policy Setting Workshop 2018- Building Food Tourism in Tuv...Tuvalu Agritourism Policy Setting Workshop 2018- Building Food Tourism in Tuv...
Tuvalu Agritourism Policy Setting Workshop 2018- Building Food Tourism in Tuv...Brussels Briefings (brusselsbriefings.net)
 
Ldc arittapatti project
Ldc arittapatti projectLdc arittapatti project
Ldc arittapatti projectdevadhakshan
 
com202 presentation.pptx
com202 presentation.pptxcom202 presentation.pptx
com202 presentation.pptxssuser24ed8a
 
Sustainable tourism a form of development nowadays
Sustainable tourism a form of development nowadaysSustainable tourism a form of development nowadays
Sustainable tourism a form of development nowadaysAnatolie Pirgaru
 
2nd Pacific Agribusiness Forum: Dawn Gibson "Tourist expectations - potential...
2nd Pacific Agribusiness Forum: Dawn Gibson "Tourist expectations - potential...2nd Pacific Agribusiness Forum: Dawn Gibson "Tourist expectations - potential...
2nd Pacific Agribusiness Forum: Dawn Gibson "Tourist expectations - potential...Brussels Briefings (brusselsbriefings.net)
 

Semelhante a Power of Regenerative Hospitality.pptx (20)

Pacific Regional Policy Setting Workshop 2019: Branding the Pacific as Delic...
Pacific Regional Policy Setting Workshop 2019:  Branding the Pacific as Delic...Pacific Regional Policy Setting Workshop 2019:  Branding the Pacific as Delic...
Pacific Regional Policy Setting Workshop 2019: Branding the Pacific as Delic...
 
Community based tourism development
Community based tourism developmentCommunity based tourism development
Community based tourism development
 
The Together Trust - Qomalicious Cooking School
The Together Trust - Qomalicious Cooking SchoolThe Together Trust - Qomalicious Cooking School
The Together Trust - Qomalicious Cooking School
 
Power point presantation
Power point presantationPower point presantation
Power point presantation
 
MTM IXth - Business Plan: An innovative experiential community-based tourism ...
MTM IXth - Business Plan: An innovative experiential community-based tourism ...MTM IXth - Business Plan: An innovative experiential community-based tourism ...
MTM IXth - Business Plan: An innovative experiential community-based tourism ...
 
Cuisine tourism in West Bengal
Cuisine tourism in West BengalCuisine tourism in West Bengal
Cuisine tourism in West Bengal
 
Ecotourism (Toward Namibia 2030)
Ecotourism (Toward Namibia 2030)Ecotourism (Toward Namibia 2030)
Ecotourism (Toward Namibia 2030)
 
Travel and tourism in India
Travel and tourism in IndiaTravel and tourism in India
Travel and tourism in India
 
CBT.pdf
CBT.pdfCBT.pdf
CBT.pdf
 
Justin Francis, Responsible Travel: Norway as destination. A tour operators´s...
Justin Francis, Responsible Travel: Norway as destination. A tour operators´s...Justin Francis, Responsible Travel: Norway as destination. A tour operators´s...
Justin Francis, Responsible Travel: Norway as destination. A tour operators´s...
 
Socio cultural impact of tourism by manika agarwal
Socio cultural impact of tourism by manika agarwal Socio cultural impact of tourism by manika agarwal
Socio cultural impact of tourism by manika agarwal
 
Conscious Travel - not more, but better
Conscious Travel - not more, but betterConscious Travel - not more, but better
Conscious Travel - not more, but better
 
Rekindle the Love for Indonesian Cuisine
Rekindle the Love for Indonesian CuisineRekindle the Love for Indonesian Cuisine
Rekindle the Love for Indonesian Cuisine
 
ecoNOVATE – community driven innovation! INTRO - Dream-2-Destiny Journey
ecoNOVATE – community driven innovation! INTRO - Dream-2-Destiny JourneyecoNOVATE – community driven innovation! INTRO - Dream-2-Destiny Journey
ecoNOVATE – community driven innovation! INTRO - Dream-2-Destiny Journey
 
Tuvalu Agritourism Policy Setting Workshop 2018- Building Food Tourism in Tuv...
Tuvalu Agritourism Policy Setting Workshop 2018- Building Food Tourism in Tuv...Tuvalu Agritourism Policy Setting Workshop 2018- Building Food Tourism in Tuv...
Tuvalu Agritourism Policy Setting Workshop 2018- Building Food Tourism in Tuv...
 
Rural tourism
Rural tourismRural tourism
Rural tourism
 
Ldc arittapatti project
Ldc arittapatti projectLdc arittapatti project
Ldc arittapatti project
 
com202 presentation.pptx
com202 presentation.pptxcom202 presentation.pptx
com202 presentation.pptx
 
Sustainable tourism a form of development nowadays
Sustainable tourism a form of development nowadaysSustainable tourism a form of development nowadays
Sustainable tourism a form of development nowadays
 
2nd Pacific Agribusiness Forum: Dawn Gibson "Tourist expectations - potential...
2nd Pacific Agribusiness Forum: Dawn Gibson "Tourist expectations - potential...2nd Pacific Agribusiness Forum: Dawn Gibson "Tourist expectations - potential...
2nd Pacific Agribusiness Forum: Dawn Gibson "Tourist expectations - potential...
 

Mais de Anna Pollock

Hosts for Life_19.10 copy.pdf
Hosts for Life_19.10 copy.pdfHosts for Life_19.10 copy.pdf
Hosts for Life_19.10 copy.pdfAnna Pollock
 
Flourishing Beyond Sustainability .docx
Flourishing Beyond Sustainability .docxFlourishing Beyond Sustainability .docx
Flourishing Beyond Sustainability .docxAnna Pollock
 
Flourishing Beyond Sustainability: The Promise of a Regenerative Tourism
Flourishing Beyond Sustainability: The Promise of a Regenerative TourismFlourishing Beyond Sustainability: The Promise of a Regenerative Tourism
Flourishing Beyond Sustainability: The Promise of a Regenerative TourismAnna Pollock
 
Bay of Plenty Presentation, March 18th 2020
Bay of Plenty Presentation, March 18th 2020Bay of Plenty Presentation, March 18th 2020
Bay of Plenty Presentation, March 18th 2020Anna Pollock
 
Waking up – tourism, climate change and the SDGs
Waking up – tourism, climate change and the SDGsWaking up – tourism, climate change and the SDGs
Waking up – tourism, climate change and the SDGsAnna Pollock
 
Purpose + Passion = Prosperity
Purpose + Passion = Prosperity Purpose + Passion = Prosperity
Purpose + Passion = Prosperity Anna Pollock
 
Flourishing in an Age of Disruption TEFI 9: The Disruptive Power of Caring.
Flourishing in an Age of Disruption TEFI 9: The Disruptive Power of Caring.Flourishing in an Age of Disruption TEFI 9: The Disruptive Power of Caring.
Flourishing in an Age of Disruption TEFI 9: The Disruptive Power of Caring.Anna Pollock
 
Flourishing in an Age of Disruption
Flourishing in an Age of Disruption Flourishing in an Age of Disruption
Flourishing in an Age of Disruption Anna Pollock
 
Becoming a Conscious Host: Catalyzing Change in Your Community
Becoming a  Conscious Host: Catalyzing Change in Your CommunityBecoming a  Conscious Host: Catalyzing Change in Your Community
Becoming a Conscious Host: Catalyzing Change in Your CommunityAnna Pollock
 
Flourishing Beyond Growth
Flourishing Beyond GrowthFlourishing Beyond Growth
Flourishing Beyond GrowthAnna Pollock
 
A New Tourism for a New Economy
A New Tourism for a New EconomyA New Tourism for a New Economy
A New Tourism for a New EconomyAnna Pollock
 
Ecotourism and Global Challenges -Presentation to European Ecotourism Confere...
Ecotourism and Global Challenges -Presentation to European Ecotourism Confere...Ecotourism and Global Challenges -Presentation to European Ecotourism Confere...
Ecotourism and Global Challenges -Presentation to European Ecotourism Confere...Anna Pollock
 
Atta transcript version 1
Atta transcript version 1Atta transcript version 1
Atta transcript version 1Anna Pollock
 
Vtic5 game changing long
Vtic5 game changing longVtic5 game changing long
Vtic5 game changing longAnna Pollock
 
Beyond CSR & Sustainability
Beyond CSR & SustainabilityBeyond CSR & Sustainability
Beyond CSR & SustainabilityAnna Pollock
 
Thriving Through Uncertainty - the role of indigenous community in building a...
Thriving Through Uncertainty - the role of indigenous community in building a...Thriving Through Uncertainty - the role of indigenous community in building a...
Thriving Through Uncertainty - the role of indigenous community in building a...Anna Pollock
 
Conscious Travel - not more but better Summary
Conscious Travel - not more but better SummaryConscious Travel - not more but better Summary
Conscious Travel - not more but better SummaryAnna Pollock
 
Anna Pollock Presentation to Adventure Travel World Summit, Namibia, 2013
Anna Pollock Presentation to Adventure Travel World Summit, Namibia, 2013Anna Pollock Presentation to Adventure Travel World Summit, Namibia, 2013
Anna Pollock Presentation to Adventure Travel World Summit, Namibia, 2013Anna Pollock
 
Presentation to TEFI 7 in Oxford, 2013
Presentation to TEFI 7 in Oxford, 2013 Presentation to TEFI 7 in Oxford, 2013
Presentation to TEFI 7 in Oxford, 2013 Anna Pollock
 
Aboriginal Tourism: Your Time Has Come
Aboriginal Tourism: Your Time Has ComeAboriginal Tourism: Your Time Has Come
Aboriginal Tourism: Your Time Has ComeAnna Pollock
 

Mais de Anna Pollock (20)

Hosts for Life_19.10 copy.pdf
Hosts for Life_19.10 copy.pdfHosts for Life_19.10 copy.pdf
Hosts for Life_19.10 copy.pdf
 
Flourishing Beyond Sustainability .docx
Flourishing Beyond Sustainability .docxFlourishing Beyond Sustainability .docx
Flourishing Beyond Sustainability .docx
 
Flourishing Beyond Sustainability: The Promise of a Regenerative Tourism
Flourishing Beyond Sustainability: The Promise of a Regenerative TourismFlourishing Beyond Sustainability: The Promise of a Regenerative Tourism
Flourishing Beyond Sustainability: The Promise of a Regenerative Tourism
 
Bay of Plenty Presentation, March 18th 2020
Bay of Plenty Presentation, March 18th 2020Bay of Plenty Presentation, March 18th 2020
Bay of Plenty Presentation, March 18th 2020
 
Waking up – tourism, climate change and the SDGs
Waking up – tourism, climate change and the SDGsWaking up – tourism, climate change and the SDGs
Waking up – tourism, climate change and the SDGs
 
Purpose + Passion = Prosperity
Purpose + Passion = Prosperity Purpose + Passion = Prosperity
Purpose + Passion = Prosperity
 
Flourishing in an Age of Disruption TEFI 9: The Disruptive Power of Caring.
Flourishing in an Age of Disruption TEFI 9: The Disruptive Power of Caring.Flourishing in an Age of Disruption TEFI 9: The Disruptive Power of Caring.
Flourishing in an Age of Disruption TEFI 9: The Disruptive Power of Caring.
 
Flourishing in an Age of Disruption
Flourishing in an Age of Disruption Flourishing in an Age of Disruption
Flourishing in an Age of Disruption
 
Becoming a Conscious Host: Catalyzing Change in Your Community
Becoming a  Conscious Host: Catalyzing Change in Your CommunityBecoming a  Conscious Host: Catalyzing Change in Your Community
Becoming a Conscious Host: Catalyzing Change in Your Community
 
Flourishing Beyond Growth
Flourishing Beyond GrowthFlourishing Beyond Growth
Flourishing Beyond Growth
 
A New Tourism for a New Economy
A New Tourism for a New EconomyA New Tourism for a New Economy
A New Tourism for a New Economy
 
Ecotourism and Global Challenges -Presentation to European Ecotourism Confere...
Ecotourism and Global Challenges -Presentation to European Ecotourism Confere...Ecotourism and Global Challenges -Presentation to European Ecotourism Confere...
Ecotourism and Global Challenges -Presentation to European Ecotourism Confere...
 
Atta transcript version 1
Atta transcript version 1Atta transcript version 1
Atta transcript version 1
 
Vtic5 game changing long
Vtic5 game changing longVtic5 game changing long
Vtic5 game changing long
 
Beyond CSR & Sustainability
Beyond CSR & SustainabilityBeyond CSR & Sustainability
Beyond CSR & Sustainability
 
Thriving Through Uncertainty - the role of indigenous community in building a...
Thriving Through Uncertainty - the role of indigenous community in building a...Thriving Through Uncertainty - the role of indigenous community in building a...
Thriving Through Uncertainty - the role of indigenous community in building a...
 
Conscious Travel - not more but better Summary
Conscious Travel - not more but better SummaryConscious Travel - not more but better Summary
Conscious Travel - not more but better Summary
 
Anna Pollock Presentation to Adventure Travel World Summit, Namibia, 2013
Anna Pollock Presentation to Adventure Travel World Summit, Namibia, 2013Anna Pollock Presentation to Adventure Travel World Summit, Namibia, 2013
Anna Pollock Presentation to Adventure Travel World Summit, Namibia, 2013
 
Presentation to TEFI 7 in Oxford, 2013
Presentation to TEFI 7 in Oxford, 2013 Presentation to TEFI 7 in Oxford, 2013
Presentation to TEFI 7 in Oxford, 2013
 
Aboriginal Tourism: Your Time Has Come
Aboriginal Tourism: Your Time Has ComeAboriginal Tourism: Your Time Has Come
Aboriginal Tourism: Your Time Has Come
 

Último

Strategic Dive Advanced Digital Marketing Efforts
Strategic Dive Advanced Digital Marketing EffortsStrategic Dive Advanced Digital Marketing Efforts
Strategic Dive Advanced Digital Marketing EffortsRezStream
 
Best experience in France - Love Country
Best experience in France - Love CountryBest experience in France - Love Country
Best experience in France - Love Countrynewalex15115
 
History and Culture of Uttarakhand - Uttarakhand Formation Day
History and Culture of Uttarakhand - Uttarakhand Formation DayHistory and Culture of Uttarakhand - Uttarakhand Formation Day
History and Culture of Uttarakhand - Uttarakhand Formation DayBadhriNarayanan21
 
Dive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do Experience
Dive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do ExperienceDive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do Experience
Dive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do ExperienceHanalei Charters
 
Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...
Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...
Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...Luggage Locker
 
Make Pure Connection with Allah through our Cheapest Hajj Packages
Make Pure Connection with Allah through our Cheapest Hajj PackagesMake Pure Connection with Allah through our Cheapest Hajj Packages
Make Pure Connection with Allah through our Cheapest Hajj PackagesAdeeba Tour and Travels
 
Planning A Scuba Adventure Here’s How To Secure Your License In Hilo
Planning A Scuba Adventure Here’s How To Secure Your License In HiloPlanning A Scuba Adventure Here’s How To Secure Your License In Hilo
Planning A Scuba Adventure Here’s How To Secure Your License In HiloHilo Ocean Adventures
 
Tour & Travel Packages | Domestic Tours India | Driver Car India Haryana
Tour & Travel Packages | Domestic Tours India | Driver Car India HaryanaTour & Travel Packages | Domestic Tours India | Driver Car India Haryana
Tour & Travel Packages | Domestic Tours India | Driver Car India Haryanarajtourguide321
 
TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"tokhirova06
 
TOUR & ITS TYPE
TOUR & ITS   TYPE   TOUR & ITS   TYPE
TOUR & ITS TYPE kittustudy7
 
Uttarakhand, best religious places in Uttarakhand
Uttarakhand, best religious places in UttarakhandUttarakhand, best religious places in Uttarakhand
Uttarakhand, best religious places in Uttarakhandpalakdigital7
 
Priceinworld - Gasoline, Diesel, and Energy Price By Country
Priceinworld - Gasoline, Diesel, and Energy Price By CountryPriceinworld - Gasoline, Diesel, and Energy Price By Country
Priceinworld - Gasoline, Diesel, and Energy Price By CountryPriceinworld
 
TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"tokhirova06
 
Han River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsx
Han River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsxHan River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsx
Han River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsxChung Yen Chang
 
Exploring Rupin Pass Trek: A comprehensive Guide
Exploring Rupin Pass Trek: A comprehensive GuideExploring Rupin Pass Trek: A comprehensive Guide
Exploring Rupin Pass Trek: A comprehensive GuideBikat Adventures
 
Holi Celebrations around the world in 2024.pdf
Holi Celebrations around the world in 2024.pdfHoli Celebrations around the world in 2024.pdf
Holi Celebrations around the world in 2024.pdfNeerajChaudhary99
 

Último (19)

PRESENTACIÓN FROM MADRID TO MYSTOWICE.pptx
PRESENTACIÓN FROM MADRID TO MYSTOWICE.pptxPRESENTACIÓN FROM MADRID TO MYSTOWICE.pptx
PRESENTACIÓN FROM MADRID TO MYSTOWICE.pptx
 
Strategic Dive Advanced Digital Marketing Efforts
Strategic Dive Advanced Digital Marketing EffortsStrategic Dive Advanced Digital Marketing Efforts
Strategic Dive Advanced Digital Marketing Efforts
 
Best experience in France - Love Country
Best experience in France - Love CountryBest experience in France - Love Country
Best experience in France - Love Country
 
History and Culture of Uttarakhand - Uttarakhand Formation Day
History and Culture of Uttarakhand - Uttarakhand Formation DayHistory and Culture of Uttarakhand - Uttarakhand Formation Day
History and Culture of Uttarakhand - Uttarakhand Formation Day
 
Dive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do Experience
Dive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do ExperienceDive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do Experience
Dive Into Paradise What Makes Na Pali Coast Snorkeling A Must-Do Experience
 
Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...
Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...
Unlock Freedom in Paris with LuggageLockerParis: Top 10 Places to Visit in Pa...
 
Make Pure Connection with Allah through our Cheapest Hajj Packages
Make Pure Connection with Allah through our Cheapest Hajj PackagesMake Pure Connection with Allah through our Cheapest Hajj Packages
Make Pure Connection with Allah through our Cheapest Hajj Packages
 
Planning A Scuba Adventure Here’s How To Secure Your License In Hilo
Planning A Scuba Adventure Here’s How To Secure Your License In HiloPlanning A Scuba Adventure Here’s How To Secure Your License In Hilo
Planning A Scuba Adventure Here’s How To Secure Your License In Hilo
 
Tour & Travel Packages | Domestic Tours India | Driver Car India Haryana
Tour & Travel Packages | Domestic Tours India | Driver Car India HaryanaTour & Travel Packages | Domestic Tours India | Driver Car India Haryana
Tour & Travel Packages | Domestic Tours India | Driver Car India Haryana
 
TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"
 
TOUR & ITS TYPE
TOUR & ITS   TYPE   TOUR & ITS   TYPE
TOUR & ITS TYPE
 
Uttarakhand, best religious places in Uttarakhand
Uttarakhand, best religious places in UttarakhandUttarakhand, best religious places in Uttarakhand
Uttarakhand, best religious places in Uttarakhand
 
Priceinworld - Gasoline, Diesel, and Energy Price By Country
Priceinworld - Gasoline, Diesel, and Energy Price By CountryPriceinworld - Gasoline, Diesel, and Energy Price By Country
Priceinworld - Gasoline, Diesel, and Energy Price By Country
 
TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"TrueTravel tour agency "Golden path of Uzbekistan"
TrueTravel tour agency "Golden path of Uzbekistan"
 
Han River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsx
Han River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsxHan River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsx
Han River by Night in Da Nang, VN (越南峴港 韓江之夜).ppsx
 
Exploring Rupin Pass Trek: A comprehensive Guide
Exploring Rupin Pass Trek: A comprehensive GuideExploring Rupin Pass Trek: A comprehensive Guide
Exploring Rupin Pass Trek: A comprehensive Guide
 
Discover Manali: Marvels & Must-See Spots
Discover Manali: Marvels & Must-See SpotsDiscover Manali: Marvels & Must-See Spots
Discover Manali: Marvels & Must-See Spots
 
Holi Celebrations around the world in 2024.pdf
Holi Celebrations around the world in 2024.pdfHoli Celebrations around the world in 2024.pdf
Holi Celebrations around the world in 2024.pdf
 
Ugandan Odyssey A Sixteen day safari Around Uganda
Ugandan Odyssey A Sixteen day safari Around UgandaUgandan Odyssey A Sixteen day safari Around Uganda
Ugandan Odyssey A Sixteen day safari Around Uganda
 

Power of Regenerative Hospitality.pptx

  • 1. The Power of Regenerative Hospitality to Create Flourishing Destinations Anna Pollock, Founder Conscious Travel
  • 2. • Place your discussions regarding the future of food & hospitality in a bigger context • Provide a roadmap for your journey • Suggest you approach the opportunity differently, regeneratively….. My Role and Purpose
  • 5. SYMPTOMS NOT CAUSES These are all symptoms of a system that’s flawed.
  • 6. A lesson in Cognitive Dissonance The writing is on the proverbial wall The Travel Foundation, 2023
  • 7. 2020 - rethink tourism 2021- help - no workers Boom 2023 – amnesia and… Pandemic Inspired Good Intentions
  • 8. A case of amnesia?
  • 9. WTTC Forecast “The global travel and tourism sectors are projected to return to pre-pandemic levels in 2023 at an annual average growth rate of 5.8% from 2022 to 2032” A lesson in Cognitive Dissonance = By which time this Sector is supposed to reduce its CO2 emissions. by over half! The number of tourists will double to 3 billion by 2034! 2023 - Tourism facing some harsh challenges
  • 10. TIME Source: A. Pollock based on Rees & Sanford Systems Change Is Required Regenerating GENERATIVE Take, make, sell, waste, discard Less harmful Mitigate Risk Eiiminate RISK Restore, regenerate, evolve innate capability Degenerating Extractive Do More Good – Repair Tourism & Hospitality we’re HERE
  • 11. Regenerative Responses Arising Across the Board ECONOMICS BUILT ENVIRONMENT AGRICULTURE HOSPITALITY HEALTHCARE EDUCATION A Regenerative Approach is Emerging
  • 12. To REGENERATE means • “to give new life or energy ” • “to re-vitalise • “to realise potential” • “to create the fertile conditions for LIFE to thrive/flourish and evolve” • And to live by nature’s rules How is Regeneration Different?
  • 13. To REGENERATE involves • Seeing all around us as ALIVE! • A whole new way of thinking • Systems Change & transformation • Inner & outer change at all levels: • Personal • Enterprise • Community – destination How is it Different?
  • 14. We’re not machines made up of separate parts
  • 15. Not boxes and lines
  • 16. Self organising entties in dynamic relationship
  • 17. 17 We need to live by Nature’s rules
  • 19. A RE-VITALISED SHARED PURPOSE Hospitality has a key role to play in moving humanity forward: healing, thriving, evolving, by asking and answering this question*: PLANET NATION COMMUNITY ENTERPRISE PERSON How can I, my business, and my community contribute to a Just and Regenerative Future in which • The capacity of all living things to adapt, replenish and regenerate is strengthened • Everyone’s human rights and potential to thrive is respected • Our economies and societies are re-wired and structured to serve both people and the Planet * This purpose statement is drawn from the pioneering work of Forum for the Future and the wbcsd
  • 20. The Vocational Essence of Tourism & Hospitality • To hospice means to care and pamper • To heal is to “make whole” – we connect that which was separated • To revitalize – bring back to health • To come alive – get in touch with oneself and what matters • To “recreate” – ideally bathed in nature • To experience wonder and awe so we can listen to nature • To contribute to personal, community and planetary health We’re already in the re-vitalization business !! TRAVEL & HOSPITALITY PURPOSE
  • 21. PLUS! • We connect strangers - hosts & guests; guests & guests; guests & staff • We convene & host meetings • We’re rooted - grounded in and shaped by place • We’re inhabitants-residents-taxpayers • Close to community • The provision of nutritious FOOD & DRINK is core to hospitality. TO HOST IS TO MAKE WHOLE !
  • 23. What NOT to Do! Treat Food & Drink as Commodities, albeit with USP’s!
  • 24. Instead, see FOOD as THE agent that Revitalises Sequesters Engages Expresses Connects Educates Attracts Heals
  • 25. And IMAGINE…. IMAGINE a future where the ways we grow, cook and gather around food affirms our relationship to the places we live in, to the people who came before us, and to future generations; IMAGINE a future where we recognize care as the essence of all labour and appreciate people’s labour, no matter what form it takes; IMAGINE that we joyfully nourish each other, that we all know we belong, that we recognize land as kin. What IMAGES come to mind? What LONGING is sparked in us?
  • 26. Get Started You already have! Come together nationally & regionally Identify the distinct features at the regional level Map participants – engage & explore characteristics of the food ecosystem; and how food-related tourism can generate flourishing/well being Possibly use a competition to unify folks around a shared objective but Select a competition that enables you to show and share a regenerative approach
  • 27. - Tourism relies on the appeal of its urban spaces, and the beauty of its flourishing natural landscapes . - Tourism reshapes perceptions of place, locally, nationally and internationally - Visitors look for regenerative healing experiences, connected to people and nature - Upscale travellers prefer high quality food that is story-rich and sustainably sourced . - Nutritious food is the biggest determinant of personal health. Many hospitality providers claim to be in the wellness business. - Hotels and restaurants can shape demand and have ability to influence what kind of food should be grown and how it should be grown. Tourism Benefits
  • 28. • Who is this place? What makes it distinct? What do its residents wish to share? • How does the local cuisine express the essence of the place? What food is produced, how? Where does it go? • Is the land, water, air healthy supporting a flourishing biosphere? • How could we increase local procurement and address food security issues? • How can we best support farmers wishing to switch to regenerative farming? • Could hospitality providers (hosts) help farmers diversify their business? • What opportunities exist for spin off microbusinesses • How can we ensure all residents in our place can have access to and enjoy food from here?? • How can food contribute to the flourishing of this place and its people? Food leads to so much more
  • 29. IGCAT aims to empower local communities by raising awareness of the importance to protect and promote distinct regional food, culture, arts and natural assets as part of sustainable and balanced tourism and development strategies. This is essential to safeguard our planet, health, wellness and local economies. World/European Regions of Gastronomy, guided by IGCAT, are working together to strengthen food security through the celebration of distinctive food cultures; create employment by stimulating creativity and gastronomic innovation; nourish children and adults through culinary and cultural education; driving environmental sustainability in tourism, hospitality and agricultural sectors; supporting balance and sustainable tourism practices; highlighting and supporting expertise from within rural and urban communities, creating connections and sharing good practices; and contributing to community health and well-being. Give Yourselves a Stretch Goal
  • 33. Want More? • An online course and community of practice to develop and nurture regenerative change agents supporting the visitor economy. • A curated encyclopedia + who’s who of experts, articles, videos, papers & podcasts. Everything you might want to know about Regenerative Tourism but were afraid to ask! www.regenerativetourism.com www.backtolifenetwork.co.nz • Anna is a founding member of The Hive, a multidisciplinary, multi-national community of professionals steeped in regenerative thinking and its application to tourism working with companies and destinations committed to systemic change. • Anna Pollock is a UK-based international consultant, change agent, speaker, writer committed to supporting systemic change. anna@conscious.travel +44 7799758672 hello@thehive.place

Notas do Editor

  1. Approach the opportunit
  2. No shortage of so called wicked problems But after 40 years of trying to be sustianble we’re far worse off. The really big question is WHY?
  3. Sustainability not working – not fast enough An extractive system that degrades Sustain = sustain the systems Gradually improve performance, reach more people. Do More Good – leave a positive trace by doing more good. Locus of responsibility currently = the custionmer Inward looking, withni a silo Paul Pulman – find ways that fit your location, profile your customer and contribute