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Mission statement: Verizon VS AT&T

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The presentation provides information regarding the mission statements of two telecommunication companies located in the United States. A comparison of the two mission statements is taking place as well as the evaluation of their mission statements.

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Mission statement: Verizon VS AT&T

  1. 1. MISSION STATEMENT VERIZON VS AT&T Anna Osmanay Anatolia College – American College of Thessaloniki (ACT)
  2. 2. VERIZON COMMUNICATIONS COMPANY  Mission Statement: “As a leader in communications, Verizon’s mission is to enable people and businesses to communicate with each other. We are also committed to providing full and open communication with our customers, employees and investors”.
  3. 3. EVALUATION:  Inspiring purpose/respects shareholder’s interests: Yes  Responsibility to stakeholders: Yes  Business domain: No  Strategic positioning/competitive advantage: No  Values/Organization’s purpose: Yes  Values ->reinforcement of organization’s strategy: No  Statement of behavior standards: Somewhat  Behavior standards/enable judgment: No  Portrait/Organization’s culture: Yes  Easy to read: Yes Score: 11/20
  4. 4. Broad mission statement: Stable environments (no growth opportunities)  Focuses on its wireless business entirely (only in U.S.) Objectives:  Increase region business sales (30%/year)  Increase regional market share (25% in 2 years) MISSION/OBJECTIVES
  5. 5. AT&T COMPANY:  Mission Statement: “Today, our mission is to connect people with their world, everywhere they live and work, and do it better than anyone else. We're fulfilling this vision by creating new solutions for consumers and businesses and by driving innovation in the communications and entertainment industry.”
  6. 6. EVALUATION:  Inspiring purpose/respects shareholder’s interests: No  Responsibility to stakeholders: No  Business domain: No  Strategic positioning/competitive advantage: Yes  Values/Organization’s purpose: Yes  Values ->reinforcement of organization’s strategy: Somewhat  Statement of behavior standards: No  Behavior standards/enable judgment: No  Portrait/Organization’s culture: Somewhat  Easy to read: Yes Score: 8/20
  7. 7. MISSION/OBJECTIVES Narrow mission statement: Organization’s primary business  Focuses on expanding internationally & maintaining big investments. Objectives:  Strive to maintain and develop a diverse and talented workforce.  By the end of 2015, majority of spend with strategic suppliers will be with those who track greenhouse gas.
  8. 8. CONCLUSION Verizon  Good mission statement  Broad  Grow regionally AT&T  Needs improvement  Narrow  Grow internationally
  9. 9. BIBLIOGRAPHY  Farfan, Barbara. "AT&T Mission Statement - Mission, Vision, Headquarters, Founders Facts and Trivia About AT&T Telecommunications Wireless and Entertainment Company - Non-retail Corporate Mission Statements." N.p., n.d. Web. 02 Oct. 2015. <http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission- Statements/AT-T-Mission-Statement-and-Values.htm>.  "Verizon." Verizon. N.p., n.d. Web. 02 Oct. 2015. <http://www.slideshare.net/heykeenan/verizon-1375334>.  "Verizon Vs. AT&T: Which Has A Better Operating Strategy For The Future?" Seeking Alpha. N.p., n.d. Web. 02 Oct. 2015. <http://seekingalpha.com/article/2902976- verizon-vs-at-and-t-which-has-a-better-operating-strategy-for-the-future>.  "OUR DATA." OUR DATA. N.p., n.d. Web. 02 Oct. 2015. <http://webcache.googleusercontent.com/search?q=cache%3ALTPrmBplSkUJ%3Aw ww.att.com%2FCommon%2Fabout_us%2Ffiles%2Fcsr_2012%2Fprogress_toward_g oals_2011.pdf%2B&cd=6&hl=en&ct=clnk&gl=gr>.  "Who We Are." Careers. N.p., n.d. Web. 01 Oct. 2015. <https://www.verizon.com/Content/careers/Templates/AboutCompany.aspx?NRMODE =Published&NRNODEGUID=%7BD85E1AB4-56E5-42B7-93CE- A31CAA53BF76%7D&NRORIGINALURL=%2Fjobs%2Fwho+we+are%2Fmission%2 Fmission.htm&NRCACHEHINT=Guest>.

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