3. Who Are We?
are a relatively small but powerful team of 30 people, located
in one of the most beautiful cities of the Netherlands, Haarlem.
are player acquisition strategists coming from all over the world,
but sharing one common trait: We all love gaming and we are
passionate in helping games grow great.
are a digital agency dedicated to games, providing services in the field
of player acquisition through performance, dialogue and branding
media strategies.
WE
4. Experience
2009
Birth of MMOLife
Launch of Localized MMO Portals
2011
Rebranding to iQU
2013
Launch Mobile services
2015
20 Million Players Acquired
Vision
We help to grow great games.
Mission
iQU combines industry experience with cutting-edge tools to
optimize the player journey and reach new audiences.
Vision & Mission
History
150
Campaigns Active
2,000
Games Promoted
450
Active Publishers
Digital Media Agency For Games
5. Performance Brand Dialogue
Strategy Strategy Strategy
iQU works exclusively with online and mobile game developers to assist them to shape
the most efficient strategy for user acquisition
Player Acquisition Strategists
iQU offers multiple Performance Network Solutions
tailored to your preference and needs
You decide the objectives, budgets and targeting
and we do the rest to ensure you get the
maximum exposure possible.
Tell your story via the world's top
influencers and PR outlets.
6. The Process
Set up a
Strategy
Launch
Campaign
Test & Optimize
Public
Relations
Network
Management
Performance
Campaign
Media
Buying
Branding
Campaign
Influencer
Marketing
Identify Client
Objectives
Game
Portals
Game
Sites
Media
Networks
Social Search R.T.B. Re-targeting
7. iQU can assist during the complete game lifecycle (Alpha, Beta, Launch)
Game Lifecycle
10. iQU specializes in user acquisition campaigns (CPA/CPL/CPI/CPP/CPAU) for both online and mobile games,
providing high quality traffic.
Performance Marketing
12. Influencer Marketing
iQU provides two major types of Influencer Marketing, Live
Streaming and Game Reviews
Game Review Invite Audience, Stream Live, Upload Video
13. Public Relationships
Direct Copy of Press Release Links to articles with commentary
Top gaming journalists across the globe’s best gaming
portals create a “hype” around your game
14. +148 Networks
Media Buying Channel
iQU’s in-house Media Buying team ensures perfect targeting and high ROI in the
best advertising networks.
15. Why work with 100+ Networks? iQU takes all the hassle and optimizes traffic.
100 +
other networks
Managing 3rd Party Media Networks
18. What Our Clients Say
"I strongly recommend anyone work with iQU,
they are such a professional and reliable partner
for Wargaming. The level of their performance
marketing services is above normal.“
Anton Babichev - Deputy director of Global Advertising
“iQU takes away all of the hassle of dealing
with CPA Networks, if any reach out to me I
pass them on to iQU knowing they will be
tested and optimized in real time.”
Filip Waenerlund – Senior Programmatic Buying
Account Manager
“iQU are great to work with and are very
adaptable to the client requirements. We received
great brand exposure and large number of a
players at a low effective CPA.”
Sebastian Fruend – Head of Marketing
