1. Multiplatform Module
58213 Research and Practice

2. Progress
How are you going with?
- One line / tagline
- Context
- Synopsis
- Key Content
- Audience and audience goals
- Description of User Experience?
- EPOC

3. The Art of the Pitch
- Art or Science?

4. The Science

5. Guy Kawasaki
- Calls it an art but treats like a science
- Rules
- Entrepreneurs pitch their idea all the time
- http://www.youtube.com/watch?v=l-8EQPpA4DM

6. Guy Kawasaki
Slides
1. Problem 6. Competition
2. Your Solution 7. Team
3. Business Model 8. Projections/Milestones
4. Underlying magic 9. Status and Timeline
5. Marketing and Sales 10. Summary and CTA
MORE INFO: http://blog.guykawasaki.com/2012/01/how-to-create-an-
enchanting-pitch-officeandguyk.html#axzz2A1UhQocP

7. Guy Kawasaki
Powerpoint Template for Pitching
http://blog.guykawasaki.com/2012/01/how-to-
create-an-enchanting-pitch-
officeandguyk.html#axzz2A1UhQocP

8. Pollenizer
http://pollenizer.com/universal-startup-pitch-deck

9. Pitching your concept
- Take your audience on a journey
- Emotional investment
- Explain your concept quickly - don’t leave them
guessing for 5 minutes...
- ... unless you are VERY entertaining

10. Elevator Pitch
We are like...

11. One Point
- What is your one key point?
- SMP
- What will they remember (and tell others) about
your pitch

12. The Need
- Why MUST you create the thing you are
creating?
- Gap in market?

13. Audience Context
- What is happening in their life?
- Research

14. Practice
- Tell your story 1000 times

15. Avoid Jargon
- You might know what a DSLR is, or a 5D, of FCP,
or eDM, or ARG... but it’s very possible they don’t!

16. The Art

17. Start Strong
- Strong and confident out of the gate - sets the
mood for the entire pitch

18. Visuals
- Give a visual early on
- People will nod, but not truly “get it” until they
see it
- Proof

19. Momentum
- Not “We are going to”, but “we are”
- Where you’ve come from, what you are doing,
and where you’ll get to in the future

20. Confidence
- Confidence and bullish - not passive
- Get on board this train or get out of my way!

21. Listen and Respond
- What are they telling you?
- How can you respond in a way to ensure they
understand that YOU understand
- Appear coachable

22. Recover
- Things will go wrong
- Take it in your stride
- Opportunity to exhibit your personality and
strength

23. Follow Up
- Personal response the very next day or evening
- Create an excuse to continue communications
- Relationships - work on them

24. Believe
- Believe in your pitch
- If you don’t believe, ask yourself, why not?

25. Your Projects
- IMF Development, Marketing, App, Production
- Screen NSW Development, Marketing, App,
Production
- Screen Australia Development, Marketing,
App, Production
- Australia Council
Attachments

26. Documentation
http://www.screenaustralia.gov.au/documents/SA_publications/Transmedia-
prod-bible-template.pdf
- One line / Tagline Hook
- Back story and context
- Synopsis
- Plot Points
- Audience

27. Timelines and Budgets
Who is in your team?
Waterfall vs Agile Methodologies
Review with experts
Add Contingency

28. Thanks!