Brief update on how Kudos helps support authors of academic publications to explain and share their work - and provides authors, their institutions and their publishers with insights into the impact of their activities.
4. 4
Goals…
• Increase visibility and impact of research
publications and the underlying research
• Increase accessibility and impact beyond the
academy
• Increase potential for future collaborations
• Raise profile of individual and/or institution and/or
funder
• Support research assessment goals
• Support student and staff recruitment
• Satisfy funders
• Policy changes
• And more…
8. 8
Need some help?
I know I should do this
but I don’t feel confident
enough with [current] tools
Lecturer in Social Sciences, UK
9. 9
Many ways to share work
?
Mentions
“
”
Shares
Bookmarks
Views
Clicks
Downloads
Citations
Traditional
media
Social media
Scholarly
collaboration
networks
Email
Institutional websites,
repositories
Blogs … etc.
10. 10
Many ways to measure performance
?
Mentions
“
”
Shares
Bookmarks
Views
Clicks
Downloads
Citations
Traditional
media
Traditional publication
measures
Digital
communications
measures
Emerging “attention
metrics”
(altmetrics)
11. 11
How do you join the dots?
?
Mentions
“
”
Shares
Bookmarks
Views
Clicks
Downloads
Citations
Traditional
media
Difficult to know
what effect
efforts to
share work
are having on its
performance
12. 12
Centralize sharing and measurement
?
Mentions
“
”
Shares
Bookmarks
Views
Clicks
Downloads
Citations
Traditional
media
connects the dots!
25. 25
Explain
Explain the
publication in plain
language, and link it
to related resources
that further help to
explain it or set
it in context
Alternative title
– more
meaningful
outside context
of wider book
Simple
summary of
what the work
is about and
why it’s
important
25
33. 33
Effort is reasonable
Time taken to
explain, enrich and
share articles is
not onerous;
metrics help
provide a ‘reward’
for the effort
involved
When the investment of time
per paper is approx 3-6
months, almost any
reasonable duration is
acceptable to increase the
usage and citations.
Research Fellow,
Physical Sciences, UK
7
minutes
170
views
36. 36
Insight into authors’ communications
Who? Where? To what
effect?Who has started to build a profile
and explain their work?
Which content is
attracting attention?
Which researchers are
highly social and can
help build visibility?
How can we build on this?Who needs more help?
37. 37
Actionable insights
• Which researchers are actively
promoting their work?
• Variation by subject / career level?
• Which works are they promoting?
• How are they explaining their work?
• Where are they sharing their work?
• Which work is attracting attention?
• Which media / networks are
generating most interest?
• Who would make a case study
for “why it’s worth communicating”?
• Who would benefit from more
guidance and support?
Learn about, and
reward, those who
really act for impact
Repurpose their
explanations in your
websites or media
comms
Easy to surface and
measure, and
therefore to amplify
and learn from,
their efforts
Evidence to inspire
and train others at
both individual and
institutional levels
40. 40
How does Kudos help publishers?
Guiding authors
with simple steps for
increasing reach and impact of
their work
Motivating authors
to make more use of their
valuable networks for promotion
Centralizing
and surfacing authors’ efforts so
you can learn from and build on
them
Interpreting and
enriching
research to help you create
strong media pitches
Amplifying
authors’ efforts,
quickly and easily
Generating insight
into which authors are active,
which communities are receptive,
which content is hot
Optimizing
how you use your limited
marketing / PR resource
Increasing
traffic to your
publications
Legitimizing
sharing without
contravention of copyright
Showcasing
your brand and your publications
Strengthening
your relationships with,
and services for, authors
Mobilizing
your research
to maximize its impact
www.growkudos.com
42. 42
Kudos Integration with Europe PMC
• Kudos has integrated
with EPMC
• Over 5,000 Kudos
articles now indexed by
EPMC
• Direct links to Kudos
• Increases discoverability
http://bit.ly/KudosEPMC
44. 44
Rewarding authors
THE “US AND THEM” OF LUXURY BRAND CONSUMERS
l uxur y br an d co n sumer s w er e asked ho w t hey def in e l uxur y. t hey do n ’t see t hemsel ves as l uxur y br an d co n sumer s,
but mo ck w hat t hey see as “t ypical ” l uxur y br and pur chaser s.
ME OTHER TYPICAL
BRAND CONSUMERS
I HAVETO HAVETHEPRODUCT
BECAUSEIT HASTHEBRAND
NAME.I CONFORM AND FEEL
THENEED TO BEACCEPTED
MATERIALISTIC
I NEED TO BESEEN TO HAVE
LOTSOFPHYSICALTHINGS
OWNERSHIP
I CAN’T HELPMYSELF,I’M
INFLUENCED BY WHAT OTHER
PEOPLEWILL THINK OFME
AND WILL SPEND WHATEVER
IT TAKESTO HAVETHEBEST
BRANDS,REGARDLESSOF
QUALITY.I’M FRIGHTENED OF
LOSING MY SOCIAL PLACE.
AMORAL
I’M A CONSUMERAND SHOP
ON THEHIGH STREET.I BUY
WHAT EVERYONEELSEBUYS
COMMERCE
I ONLY BUY WHAT I WANT,THEBRAND
DOESN’T MATTERTO ME.I’M AN
INDIVIDUAL AND AM NOT INFLUENCED
BY FASHION
SUBJECTIVE
I ENJOY EXPERIENCESMORE
THAN PHYSICAL GOODS.IT’S
NOT ABOUT POSSESSING
THINGSBUT DOING THINGS
EXPERIENCE
I’M IN CONTROL OFMY
SPENDING AND MAKESENSIBLE
PURCHASING DECISIONS.I WILL
ONLY BUY WHAT I LIKE,AND I’M
NOT DEPENDENT ON A BRAND
FORMY IDENTITY
MORAL
I THINK OFMYSELFASA
CREATOR,I BUY BESPOKE
PIECESAND HAVEWORK
COMMISSIONED
ART
Thisvisual summary isbased on :Roper,S.et al (2013)constructingluxury brands:exploringtheroleof consumer discourse,European Journal of Marketing,Volume47,Issue3/4,pp.375-400
45. 45
We have partnered with Kudos to help you maximize the impact of your published work.
Please add a simple, non-technical explanation of your publication to make it more accessible to a broader
audience. When the published, we will use this text to help more people discover your work and increase its
impact.
Lay Summary
This study aims to explore the relationship between the Chinese government and
the globalization of sport. The analysis looks at how the Chinese government has
developed and managed its national sport, table tennis, as the sport became more
and more globalized. This research developed a theoretical framework and an
analytical tool based on Houlihan's model for analyzing ‘global reach and local
response in sport’ and adopted a qualitative approach of content analysis and semi-
structured interviews
Publishing
workflow
integration
Editor's Notes
Authors, institutions, funders and publishers are increasingly under pressure to demonstrate impact.
This is generally a positive thing – we want to know how our public money is spent -
BUT that pressure needs to be channeled in a helpful way
Researchers – varying approaches to ‘marketing’ their work and difficult to keep track of who is doing what
Increasing impact isn’t just about explaining work more accessibly though.
It’s also got to be about better use of the authors’ networks for sharing work so that it is found by more people and therefore has a higher chance of being read, applied and cited.
Authors are the hub of the network of people most likely to be interested in their work,
but they either aren’t active (because they don’t realise how much they could benefit from relatively minimal efforts)
Or they are active, but it’s difficult for publishers to know where and when.
Publishers need an easy way to surface when authors are active
And insight into what effect this is having on various metrics.
And authors too need to understand how their efforts are influencing the metrics
To motivate them to do more!
This is painful for both authors and publishers
Because it means gathering lots of data from different sources
And trying to map it together to understand what effect actions on one hand have with results on the other hand.
What we’re trying to do at Kudos is join the dots.
If authors use our service to manage the sharing of their work
We can map that action against the relevant metrics – clicks, views, downloads, altmetrics and citations
So they – and you - can clearly see which of their efforts are having an effect on the metrics they care about.
This should not be a one-way process
The insights which can be gained from monitoring and measuring the work done by authors should feed back into
Editorial decisions - what are the “hot topics”?
Marketing decisions
Author communications – what they should best do for maximum impact?
This can be “standalone” but ideally would be embedded into the workflow – a natural part of what is expected from all the stakeholders
Giving researchers, and their institutions, publishers and funders, greater insight into how and where to talk about publications
We work with many industry partners and the list is growing.
Some for “joining the dots”, some for discovery, some for marketing
We generally have at least one pilot running at any given time as we explore and stretch the tools and our service.
And that’s why we launched Kudos in May last year
And it works!
54%
Researchers – varying approaches to ‘marketing’ their work and difficult to keep track of who is doing what