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Mike Lorenc
Distribution and  Commerce Information Communication 2006 1B 2003 500M 1994 Users 77M 1998 2000 400M 2010 1.9B “ Buy ” “ Read ” “ Talk ” Digital Revolution in Context Google Confidential and Proprietary  3
Online media has grown up
.
.
Awareness Interest Consideration Purchase
It’s about integration.
[object Object],social+search=success *Social media users are companies that integrate social media into their search campaigns.  MarketingSherpa, 2011 Search Marketing Benchmark Report
[object Object],social web
Thank You! Mike Lorenc [email_address] Linkedin.com/in/mikelorenc twitter.com/mlorenc

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November 2011 - Marketing Roundtable - Michal Lorenc

Editor's Notes

  1. Google: Where are we today? There are 1.9B Internet users worldwide – that is 57 times the number of people in Canada; 5B mobile subscribers or almost 75% of the world ’s population. There are also 800 exabytes of data in the world. To add some perspective on that last point, from the beginning of recorded history through [2004 – need to verify], 400 exabytes of data were created. We doubled that in just over 7 seven years.