7. EDUCATE
EMPOWER
ENTERTAIN
ENGAGE
E’s of Effective CONTENT
Focus on providing valuable information
to your clients that helps them understand
what you offer, why they need you and what
problem you are solving for them.
Make your audience feel empowered.
Create content that helps your audience to
resolve their problems and also entertain them.
Create content that requires your audience to give
you feedback, leave comments and express their
opinions.