Digital marketing is a marketing where we create traffic and we promote our products and services. Digital marketing is a component of marketing where we use internet for promotions. It is the most used term in today's world. Because internet is used by everyone and it is always a best way to promote our business. It is also helpful for customers to find their products which they needed. Digital marketing is that market where we cannot met the buyers and sellers. Their all conversation is upon internet. It is the best platform of promoting our business with the help of mobile phones, computers, laptops etc. This is not include only social media, websites . It also used multimedia and texts as a marketing channels. It is the promotion of brands to connect the potential customers with the internet. It also used for conversations.