3. Health & Well-being
2. Safety
Needs
• Fulfillment of physical
needs arises the want of
security.
• Security fosters innovation
& creation in people.
Personal Security
Safety from Illnesses
Financial Security
4. Intimacy
3. Love &
Belonging
• Interpersonal
• Feeling of belongingness
• Being accepted in social
groups:
• Family
• Sports Club
• Workplace
Society Friends
5. 4. Esteem
• Desire to be accepted &
valued
• Lower esteem:
status, recognition;
i.e., respect from others
• Higher esteem:
strength, independence;
i.e., self-respect
Recognition
Prestige
Respect from others
Self-Respect
Competence
Freedom
6. 5. Self-
actualization
• Realization of one’s true
potential
• Desire to accomplish the
maximum that one can
• All previous needs are to be
mastered to reach this
stage
True Self Image
Realizing qualities
Recognizing potential