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dimensions of communication.pptx

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  2. Communication on the basis of DimensionDirection Communication is multidirectional and multidimensional. There are various directions in which it flows. Within the organisation it may flow in the followings ways. 1. Downward 2. Upward 3. Horizontal or lateral 4. Diagonal or crosswise 5. Inward 6. outward 2
  3. 1. Downward communication It is the process of informationflowing from upper levels of hierarchy[supervisor ]to the lower level[subordinates] 3
  4. Some important examples of downward communication are circulars, holding group meetings, organizational publications etc. For downward communication to be error-free and efficient, managers must observe the following: 1.Specify the objectives of communication. 2.Make certain that the message is precise specific and clear-cut. 3.Make use of the best method of communication to put across the message to the recipient in the correct manner. 4
  5. It is the process of informationflowing from lower levels of a hierarchyto the upper level. 2. Upward communication 5
  6. Upward communication gives a chance to the employees to raise their voice against any issues, which they find as dissatisfactory. Examples of upward communication are conducting surveys about the attitude of employees, employee’s letters, reports of performance which are made by the lower. 6
  7. Communication which happens at similar levels of hierarchy in an organization is known as lateral or horizontal communication. 3. Horizontal Flow of Communication 7
  8. Interaction between managers at identical levels, or between peers, between the members of a horizontal level in an organization. The advantage of this kind of lateral communication is as follows: 1.It saves a lot of time. 2.It aids in coordinating the task or job. 3.It also aids in teamwork among all the team members. 4.It offers social help and emotional help to the members of the organization. 8
  9. 4. Diagonal Flow of Communication The information occurs between individuals or teams, not on the same department or level in the organization. It is also known as crosswise communication. 9
  10. 1. No line of command. 2. Inter-departmental communication. 3. Information are faster and more freely. 4. Less distortion in the information. During the various stages of production, one department may require assistance from another department. Individuals from different departments can also be put into a task team to carry forward special objectives. 10
  11. Disadvantages of diagonal communication 1. Can lead leakage of information. 2. Can lead information overload. 3. Doesn’t work in competitiveness. 11
  12. 5. Inward communication Includes all the information received by the organisation from the external agencies like governments, other organisations, suppliers, customers ,competitors, media or shareholders. It can be: •Letters •Emails •Offers •Complaints •Suggestions •Requests •Notice 12
  13. 6. Outward communication External communication is the transmission of information between two organizations. It also occurs between a business and another person in the exterior to the company. These persons can be clients, dealers, customers, government officials or authorities etc. Outward communication may be in the form of : • Advertisements • Mails • Letters • Notice • Public relations • Negotiations 13
  14. Interacting with clients, issuing tenders, proposals And sending letters are all part of outward communication. As communication proceed with externals customers almost all communication skills needed for adept communication into force.