WEAR THIS
Curated Looks for the Young Businessman

WEAR THIS
Curated Looks for the Young Businessman

OPPORTUNITY
Fast Growing Menswear Market:
Growth in menswear demand is twice women’s at 14%/year
Move to Online Shopping:
Online retail sales will reach $370 billion by 2017 (10% CAGR) in the U.S.

THE PROBLEM
% Men who hate shopping,
% Men who shop online,
% Single men aged 20-24 (from surveys)
80%
65%
85%

THE PROBLEM
Single millennial
professionals don’t have
the time or the significant
other to shop for them.
They want to look good
but don’t know how.

CURRENT
MARKET
OFFERINGS
High end e-commerce websites - Mr.
Porter, Bonobos
Made to measure - J Hilburn, Alton
Lane
Brick & mortar personal shoppers -
Bergdorf Goodman, Saks 5th Avenue
Curated personal stylist subscription -
Trunk Club, Five Four Club
Fast fashion - Zara, H&M

INDUSTRY OVERVIEW
❏ Millennial men do not know how to effectively shop in stores
❏ They do not have time for it
❏ They get overwhelmed with choices shopping online
❏ They get confused about sizing

OUR TARGET
DEMOGRAPHIC
❏ Gender: Male
❏ Age: 20-24
❏ Relationship Status: Single
❏ Industry: Finance
❏ Location: New York City
❏ Salary: $70k +

OUR TARGET
PSYCHOGRAPHIC
Current Shopping Habits:
❏ Buys items when needed
❏ Avoids shopping
❏ Doesn’t understand fashion
❏ Most clothes gifted by mother or ex-girlfriend
❏ Budget: $2,000 (from surveys)

THE SOLUTION:
WEAR THIS
Curated Looks For the Young
Businessman
“Wear this to an interview.”
“Wear this to the
Hamptons.”
“Wear this to brunch.”
“Wear this to a board
meeting.”

Our mission is to transform the
way the young businessman
shops and dresses by providing
him with curated looks for every
need and occasion.

OPERATING & SALES CYCLE
Suppliers
WEAR
THIS
Customers
Market
& Sell
Wholesale

PRODUCTS
Primary Offering
Curated Looks
$200+ outfit
$50+ accessories
$25+ basics

BRAND PARTNERSHIPS

SERVICE
Secondary Offering
Standard: $0
Premium: $30
Infinite: $75

LOOKS SEGMENTATION
❏ Professional
❏ Casual
❏ Occasional

REVENUE MODEL
Looks
Outfit
● Whole purchase
● Accessories optional
Add-ons
● Top only looks
● After first five
purchases
Membership
Recurring - Premium
● Service subscription
● Personal stylist
● In-person
appointments
● Express shipping
Add-ons
Basics
● Packets of three
● Shirts, socks, etc
Accessories
● Shoes
● Watches
● Scarves

MARKETING
PLAN
Starting with the cheapest option
Word of mouth - Stylists, friends,
customers
Online - Social media, google
adwords, blogs
Public relations - Partnerships,
events
Advertising - Target media (i.e. WSJ,
ESPN)

MARKETING EXPENSES
Year 1
Events (location, alcohol, food, staff): $2,500 per event x 3 = $7,500
Photography (photographer, models, hair/makeup): $5,000 per season x 2 =
$10,000
Digital (videos, adwords, paid ads): $12,500
Print (magazines, newspapers, magazines, fliers): $10,000
= $40,000
Source: Startupnation

OPERATIONS
Partnerships with brands
Wholesale model
Physical facility in ~ 2 years
($200,000 per year)
Free shipping + returns

INVENTORY & DISTRIBUTION: YEAR 1
Wholesale Model
Dropship
Sample Inventory
10 of Each Style

HUMAN RESOURCES
Ankit Agarwal
Co-Founder
Zoey Reager
Co-Founder
Mr. X
Developer
Mr. Y
Accountant

5 YEARS FINANCIAL PROJECTIONS (OPTIMISTIC)

REVENUES =
SALES X PRICE
MARKET SIZING
❏ Average Number of employees in the financial services industry
in US (Age 20-24): 1,394,000
❏ Assume 40% in Manhattan - 557,600
❏ Assume 80% of these don't know fashion (want to dress better)
- 446080
❏ Assume 80% don't have female to shop or want to shop for
themselves) -356864
❏ Assume 70% of these shop online - 249804
❏ Assume only 20% are loyal to other styling business- 49961
❏ Market size available - (249804-49961) = 199834
❏ Target (0.25% - 1st yr) - 500 approx. (these will be loyal long-
term customers)
Source: Bureau of Labor Statistics (http://www.bls.gov/cps/industry_age.htm)
SALES
❏ Year 1 - 500 members
❏ Next 4 years (Exponential growth) - 1000 (Year 2), 2000
(year 3), 4000 (year 4), 6000 (year 5)
PRICE
❏ $300 per look (Average)
❏ Margin - 60% of COGS (Wholesale suppliers)
❏ COGS - $180 (Derived by taking an average of different
looks combinations and type of products from various
partner brands)

SIMPLIFIED PROJECTED 2 YEAR MILESTONES
June 2016
Have finished website
December 2016
Acquire 100 customers
August 2017
Develop office space
December 2017
Gross margin of 35-40%

RISKS
❏ Supplier power
❏ Easily imitable
❏ Highly lucrative opportunity
❏ Product offering not accepted
❏ Aversion to online shopping

THANK YOU.
QUESTIONS?

Appendix: Expansion Plan
Year 6 - Year 10
● Expand brand partnerships for wider product offerings
● Reach 15000 membership
● Have locations in San Francisco and Chicago
● Flagship store in NYC (have consultation service like Bonobos at the minimum)
● 100-200 employees
● Forward integrated partnerships with Financial Services firms and figures
(Tentative on market research and negotiations)
● Expand influence to universities to pipeline sales

APPENDIX: POTENTIAL EXIT STRATEGIES
Brick & Mortar Buyout
❏ Reproduce high-end service online
❏ Exposure to older demographic
❏ Sell existing inventory at full price
E-Commerce Buyout
❏ Increase customer exposure
❏ Sell existing inventory at full price

Appendix: Membership

Appendix: Shipping