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Ecnet JDA Category Management

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Move from manually intensive tasks to proactive,
analytics-driven insights that grow sales and
margins for both suppliers and retailers.

Publicada em: Varejo
  • So... Retailers often struggle with automating large volumes of pegboard planograms that visually represent the right assortment in addition to balancing store execution and customer satisfaction. While the transition to localized assortments will require a significant increase in planograms, JDA addresses this obstacle in its latest release of JDA Planogram Generator with new pegboard merchandising enhancements. This will give users better control over the placement and sequence of pegged positions, allowing customers to localize more categories within their merchandise portfolio.
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Ecnet JDA Category Management

  1. 1. JDA Category Management Name, Designation
  2. 2. LEADER IN SUPPLY CHAIN & RETAIL SOLUTION
  3. 3. FIVE IN FIVE GARTNER MAGIC QUADRANTS
  4. 4. CHALLENGES: STRUGGLE TO DO IT ALL “My sales are flat, and I’m starting to lose shelf space.” “I can’t meet my reset deadlines.” “Regardless of how many new people I hire, there’s only so many planograms I can produce.” “My business plan isn’t convincing without meaningful insights.” “How can I demonstrate better value?”
  5. 5. CHALLENGES & CAPABILITY REQUIRED Maximising the sales potential of categories and brands Efficiently creating consumer-centric assortments that fit the fixture space available Constant alignment of space allocation of categories and brands to performance and productivity Space aware & business rule driven assortment optimization Challenge Capability Required Understanding and leveraging consumer demand patterns Demand driven store clustering and customer preference analysis Ensuring customer satisfaction at the fixture Ability to optimise shelf displays and product quantities at the store level Ensuring stores have the right plans workforce available to implement planograms and layout changes Efficient store distribution and alignment with workforce management
  6. 6. CATEGORY MANAGEMET OVERVIEW
  7. 7. CATEGORY MANAMENT OVERVIEW Category Management is a Retailer or Supplier process of managing categories as strategic business units, to produce enhanced business results by focusing on delivering consumer value
  8. 8. IT ALL STARTS WITH THE CONSUMER Consumer Insights Cluster Insights Offer Execution Targeted Offer
  9. 9. JDA CATEGORY MANAGEMENT SUITE ANTICIPATE DEMAND LOCALIZE ASSORTMENTS SPACE PRECISION AUTOMATION AND SCALE MOBILITY AND TASK Integrated, Holistic Forecasts Align Selection to Local Preferences Maximize Every Square Foot Maximize Scale and Productivity Drive Execution and Compliance
  10. 10. CONSUMER DRIVE INTEGRATED PROCESS FLOW Category Role All Channel Financial Plan Supplier Joint Business Plan Customer Demand Patterns Cluster Profile Assortment Insight All-Channel & Space Aware Category Decision Trees Business Rule Driven Integrated to Planograms Macro Space Optimization Category Space Accuracy Store-Specific Planograms Template Driven Localization Store Collaboration Tablet Delivery of Content Feedback & Compliance Embedded Analytics Web Reporting Space & Performance
  11. 11. JDA CATEGORY MANAGEMENT INTEGRATED & MODULAR
  12. 12. JDA CATEGORY MANAGEMENT SOLUTION OVERVIEW Key Capabilities • JDA Floor Planning • JDA Assortment Optimization • JDA Space Planning • JDA Planogram Generator • JDA Category Knowledge Base • JDA Space Automation Professional • Optimize the allocation of macro space • Produce True Space Aware assortments • Target consumers in local markets • Generate locally targeted planograms • Optimize inventory and space it occupies • End-to-end integration and automation • Localize assortment and space plans • Relevant, tailored customer experience • Optimal results with less user interaction • Improve return on inventory • Reduce in-store operational costs • Deliver a higher return on space Business Objectives Components
  13. 13. IMPLEMENTATION APPROACH: CRAWL, WALK & RUN Run: - Assortment Generator - Planogram Generator - Category Advisor - Category Knowledge Server Crawl: - Space Planning - Floor Planning - Space Automation Walk: - Category Knowledge Base - Web Publisher / Open Access - Channel Clustering - Assortment Optimization
  14. 14. TYPICAL MERCHANDISING ORGANIZATION MERCHANDISING TEAM 1 1 2 1
  15. 15. CATEGORY MANAGEMENT PROCESSES Range Analyst determines Product Variety (Assortment) Products are Merchandised on Shelf by Display Analyst (Planogram) Shelves are Placed in the Store by Floor Plan Analyst (Floorplan) Products are Ordered & Sent to Store Store Implements the Plans
  16. 16. SPACE PLANNING FLOOR PLANNING
  17. 17. ASSORTMENT OPTIMIZATION • Space-aware item range recommendations • Multiple decision trees and product hierarchies to work through the item ranking and selection process • Updates planograms with recommendations What is it? • Optimize and Localize the range • Increase sales through effective range definition driven by your business rules • Customer driven ranges (Not Supplier driven) What does it solve?
  18. 18. SUCCESSFUL ASSORTMENT OPTIMIZATION Assortment Optimization Engine Rank Rules Assortment Review Assortment Recommendations Flexibility to add in new data elements and decision criteria on the fly (not a black box) Assortment Products CDT Performance Market Forecasts Data & Metrics Operationalizes strategies: forces explicit translation of strategic goals into rules and tactics Space aware & updates planograms Assortment Reports / Outputs Visualization of internal and external assortment data and outputs in one place
  19. 19. JDA SPACE PLANNING • Global, market-leading solution for creating and managing planograms • Deep functionality and extensive analytical capabilities • Plans facings/capacity to support demand What is it? • Reduces stock-outs • Streamlines workflow and decision making • Enhances inventory ROI and trading- partner communication What does it solve? With page design flexibility a multi-page presentation deck can be associated
  20. 20. ADVANCED FIXTURE TYPES Comprehensive • Merchandising styles • Freezer Chests • Vendor Racks • Custom shelves • Polygonal shelves • Curved Rods • Sloping rods
  21. 21. PRINT LAYOUT TEMPLATES – FLEXIBLE REUSABLE
  22. 22. A DAY IN THE LIFE OF DISPLAY ANALYST Open Product & Fixture Library Add Product to Planogram Manipulating Products Space Performance Analysis Re-face Planogram Swapping Products Publishing Planogram
  23. 23. JDA FLOOR PLANNING • Manage category placement and performance within a store • Integrated with industry CAD exchange • Link planograms to stores via the Category Knowledge Base What is it? • Optimizes space allocation of categories • Knowledge of store-level space/equip • Increases return on inventory & space • Provides planners with visibility from the total store perspective What does it solve?
  24. 24. JDA FLOOR PLANNING
  25. 25. 3D INITIALIZATION - AISLES
  26. 26. A DAY IN THE LIFE OF FLOOR PLAN ANALYST Import CAD File Import Fixtures Add/Amend Planograms & Departments Publish to Stores & Receive Feedback Approve: Set Dates to Pending & Live Analyse Performance
  27. 27. RETAILER ENABLEMENT  Happy Customers  Category Growth  Effective Local Assortments  Shelf Productivity  Store Compliance  Value-Add Partnerships
  28. 28. CATEGORY MANAGER ENABLEMENT  Aligned Business Goals  Integrated and Automated Tools  Deep Analytics  Reliable Performance Measurement  Interactive, Corporate-to-Field Collaboration
  29. 29. VALUE PROPOSITION
  30. 30. OPTIMIZED SPACE & ASSORTMENT PROVEN ROI Minimized out-of-stocks Optimized space allocation Targeted local assortments Customer satisfaction Sales Optimized shelf inventory Reduced product obsolescence Process integration Automated system integration Advanced analytics Inventory Productivity
  31. 31. BUSINESS BENEFITS Intelligent Clusters Optimized Assortments Macro Space Optimization Value Bucket Impact Revenue Lift 0.5 to 5.0% Margin Rate 5 to 30 bps Merchandise Transfer Expense Value Bucket Impact Out of stock 5 to 25% Sales Lift 0.5 to 1.5% Margin Rate 10 to 30 bps Efficiency 20 to 50% Store Labor 0.1 to 0.4% Value Bucket Impact Revenue Lift 0.5 to 2.0% Margin Rate 5 to 20 bps Inventory 0.1 to 1.5% Efficiency 20 to 50% Micro Space Optimization / Store-Specific Planograms Value Bucket Impact Revenue Lift 0.6 to 1.0% Margin Rate 5 to 20 bps Inventory 0.1 to 1.0% Store Labor 0.1 to 0.4% Planogram Compliance Store Execution & Replenish Value Bucket Impact Planogram Compliance Paperless communication Efficiency
  32. 32. THANK YOU

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