1. Anirudh Agrawal, PhD Fellow, CBS CSR

2. Frugal Innovation
• Design to extreme affordability
• Strategic thinking towards volume markets
• Creativity and innovation towards extreme
affordability
• Design, engineer and produce for marginal
markets
• Translating and innovating a high margin brand
for low margin markets
• Creating and innovating towards branded and
quality products for marginal markets
Frugal innovation blogpost, stanford.edu, uni. Santabarbara – frugal innovation centr
Anirudh Agrawal, PhD Fellow, CBS CSR

3. Anirudh Agrawal, PhD Fellow, CBS CSR

4. Anirudh Agrawal, PhD Fellow, CBS CSR

5. Anirudh Agrawal, PhD Fellow, CBS CSR

6. Anirudh Agrawal, PhD Fellow, CBS CSR

7. Microfinance?
• Microfinance is the offer of financial & non-financial services to
people excluded from the traditional banking system. The services
are adapted to the needs of the target populations.
FINANCEMICRO
• Micro-entrepreneurs
• Self-employed
• Low income populations
• Excluded populations
• Business & educational loans
• Savings
• Micro-insurances
• Remittances
• Micro-entrepreneur training
• Coaching & workshops on
health, hygiene, etc.
Anirudh Agrawal, PhD Fellow, CBS CSR

8. The big Problem
• Base of the pyramid
– 80 percent of the global population has no access to clean water
and sanitation
– 70 percent of global population lives under 2 dollars/day
– 60 percent of the global population sleep hungry
– 50 percent of global population have no weather proof housing
– 70 percent of global population cannot read and write
• Top of the pyramid
– Climate change
– Resource Sustainability
– CSR
Anirudh Agrawal, PhD Fellow, CBS CSR

9. Our contribution
• Mitigating climate change risk yet increasing HDI using
frugal innovations
• Addressing frugal markets using sustainable practices
• Addressing frugal markets by integrating CSR strategies
• Addressing Ethical issues in Frugal Markets
Anirudh Agrawal, PhD Fellow, CBS CSR
TOP
BOP
Frugal
Innovation

10. Anirudh Agrawal, PhD Fellow, CBS CSR

11. Electric Tricycle
Anirudh Agrawal, PhD Fellow, CBS CSR

12. Anirudh Agrawal, PhD Fellow, CBS CSR
Village Cooking Stove

13. Anirudh Agrawal, PhD Fellow, CBS CSR
Grid Less Electricity Supply

14. Water Harvesting
Anirudh Agrawal, PhD Fellow, CBS CSR

15. Pay as you use model for Sanitation
Anirudh Agrawal, PhD Fellow, CBS CSR

16. Prefabricated Houses
Anirudh Agrawal, PhD Fellow, CBS CSR

17. Anirudh Agrawal, PhD Fellow, CBS CSR

18. Anirudh Agrawal, PhD Fellow, CBS CSR

19. Education
• Primary ??.... School dropout is highest
• Secondary??
• Tertiary
– Coursera
– Edx
Anirudh Agrawal, PhD Fellow, CBS CSR

20. Criticism and Caution
• Ethical Marketing
• Labeling and Framing
• Institutionalization of
Innovation
• Profiteering
Anirudh Agrawal, PhD Fellow, CBS CSR

21. Ethical Marketing
Anirudh Agrawal, PhD Fellow, CBS CSR

22. Labeling and Framing : Poor Mans’ car
Anirudh Agrawal, PhD Fellow, CBS CSR

23. Electric Tricycle
Anirudh Agrawal, PhD Fellow, CBS CSR

24. Profit Maximization vs Profit
Distribution
• SKS Microfinance vs Grameen Bank
Anirudh Agrawal, PhD Fellow, CBS CSR