1. ANIRBAN LAHIRI
Contact: Mob- 9163324811, Resi- 98300-943459163324811, Resi- 98300-94345
E-Mail: anirban.lahiri36@gmail.comanirban.lahiri36@gmail.com..
Date of Birth : November 7, 1984.
Seeking middle level managerial assignments in Channel Sales & Marketing / Distribution Operations with an organization of high
reputation
PROFESSIONAL SYNOPSIS
Ambitious sales professional having 7 years of experience across various domains in channel sales and distribution ,
B2B sales, Corporate sales, brand building, team management. Experience in working with the top 2 Conglomerate
houses in INDIA for Automobiles and FMCG. Looking to nurture my career path in terms of strong global
competencies and contribute towards the growth of the company.
ORGANISATIONAL EXPERIENCE
Tata Motors Ltd Territory Sales Manager
 September 2015- Till date (Rural Business)
Location – Kolkata & South Bengal (W.B)
• Handling and Monitoring Performance for A team of 5 Rural business Coordinators along with Channel
Partners Sales Team
Product Portfolio Handling –Small & Light Commercial Vehicle
Channel Sales & distribution Management
• Enable rural business growth by developing & managing a network of channel Partners
• Achieving primary and secondary sales target
• Guide and train Partners to accomplish set revenue and business targets.
 Responsible for rural business development through FOS recruitment & training and Rural touch point development
Rural Market Development
• Categorize Block wise new market segments and tap profitable business opportunities.
• Evolve market segmentation & penetration strategies to achieve product wise targets
 October 2013 - August 2015
Location – Kolkata & North Bengal (W.B)
 March -2012 – September 201
Location –Assam (North East)
Product Portfolio Handling -Small Commercial Vehicle
Channel Management
* Enable business growth by developing & managing a network of Channel Partners / Dealers.
* Communicate information on corporate initiatives, schemes etc. to channel partners for enhancing performance from their end.
* Guide and train Partners to accomplish set revenue and business targets.
* Devise options for Channel Finance with Financial Institutions.
Operations Management
* Manage business for the Area; achieve targets and ensure maximum profitability in line with budgeted parameters.
* Supervise overall cost management techniques; implement systems to optimize resources.
* Focus on Sales Satisfaction Index to ensure customer satisfaction
* Mentor & motivate the team & conduct need based Training Programs
Business Development
* Analyze business potential, conceptualize & execute strategies to drive sales, and augment turnover.
* Monitor competitor activities and devise effective counter measures.
* Identify business opportunities through market surveys, and mapping.
Awards & achievements
• Gained and maintained market share in SCV in 85 % MS in Across North Bengal
• Launched New SCV vehicles (Ace Dicor, Ace Mega, Super Ace Dicor) successfully in NB
• Gained MS in SCV by 6% over last year

2. • Awarded 3 times for application focus program me in 207 DI 4*4 pick up
• Opened and developed new small sales channels set ups in North Bengal
Hindustan Unilever Ltd. March 2009 – Feb2012
Territory Sales Officer Territories Handled – North Bengal
Highlights
 Awarded ‘Star Territory Sales Officer’ by General Manager in 2010 representing entire North Bengal.
 A concept of helpline created for primary customers and distribution channels.
 Successfully launched and created awareness of brands like Knorr soupy noodles, Lux fresh splash & comfort.
 Managing 4 distributors and nearly 1600 outlets (wholesale and retail channels).
Areas of Expertise
(1) Principal Accountabilities
Accountability Supporting Actions
Ensuring achievement of Primary & secondary Sales Volume,
Value target category wise, brand wise.
Merchandising and visibility
• Ensuring achievement of primary & secondary volume targets in
accordance with categories and brand.
• Handling a Team of 4 distributor sales supervisor, 12 distributor
salesmen & 4 merchandisers.
• Visibility & Merchandising of new launches and existing SKU’s
Training and subordinate development • Enable business growth by developing a network of 4 Channel Partners
across assigned territories for deeper market penetration & reach.
• Guide and train Partners/ distributor sales persons to accomplish set
revenue and business targets.
Business Development Initiatives for new launches
• Focus on new launches, started activity packs to gain market share.
Leadership and people management
• I am a hard working individual and a team player at all times with the ability
to lead a team in a very efficient way.
• Managing primary customers & distribution channels in a significant manner.
Process Adherence & MIS • I practice Process adherence & demonstrate discipline which is the key to
any given assignment
• I am MIS driven and I drive it down to the team as well
SUMMER PROJECTS
Market Position of Non-Conventional Power Solution for Eastern Indian Telecom Segment
 Organization : Exide Industries Ltd.
 Duration : 2006 for 3 Months.
 Brief : This project was completed during BBA course & responsible for marketing of non conventional
power solution in Eastern India. Prospects of non conventional power solution for different
telecom base terminal station of Bharti Airtel, Reliance Telecom in eastern Indian rural areas.
Identified customers like -Bharti Airtel, Reliance Telecom.
Liberalization of Kolkata Port Trust Centenary Hospital to General Public
 Organization : Kolkata Port Trust.
 Duration : 2008 for 3 Months.
 Brief : This project was completed during the MBA course, responsible for marketing
Communication and commercialization of Kolkata port trust hospital. Undertook a study of patient
Requirements; analyzed how to provide more services to patients, formulate strategies in respect of advertising.
.
ACADEMICS

3.  MBA - Major: Marketing; Minor: HR from Techno India School of Business and Management, AICTE Approved under WBUT, 2009.
 BBA - Marketing from Techno India Institute of Technology, Kolkata, 2007. AICTE approved under WBUT ,2007
IT SKILLS
 Well versed with Windows, MS Office (Word, Excel, Power Point).
PERSONAL DETAILS
 Permanent Address : 10B,kavi Bharati sarani,2nd
floor.(Aside Lake mall –Lake market) Kolkata- 700029. West Bengal.
 Pay package : 9.95L (CTC)
Date- Signature