The Advanced Internet Marketing Training Programme Digital Marketing Course provided by DIDM comes along with a guarantee 100% job security and placement as well as lifetime job assistance is also provided.

1. Meta Tag
Creation

2. Meta tag Title
<title>Best Website Design Company
In rajasthan</title>

3. Meta Tag Keywords
• <meta name="keywords" content="digital
marketing, digital marketing course in delhi,
digital marketing institute in delhi, seo course
delhi, delhi institute of digital marketing" />

4. Meta Tag Description
• <meta name="description" content="Digital
Marketing Course. Live Practical Training. Free
Demo Class. 100% Placement Assistance.
Flexible Study options. Learn SEO, SMO, PPC
etc. Join Now."/>

5. What is Open Graph Tag? (Facebook
ka liya)
• OG tag Create a Structure Data of our website
only for social Media but Mainly Facebook.
• <meta property="og:title" content="" />
• <meta property="og:site_name"
content="DIDM"/>
• <meta property="og:url" content="" />
• <meta property="og:description" content=""/>
• <meta property="og:type" content="Website"/>

6. URL Structure
• 1) Static:- Fix e.g.:- www.didm.in/digital-marketing-
course
• a) Easy to Read
• b) Easy to Learn
• c) Easy to Movable
• 2) Dynamic:-e.g.
• https://www.amazon.in/Men-
Shoes/b?ie=UTF8&node=1983518031
• a) hard to Read
• b) hard to Learn
• c) hard to Movable

7. Image Optimization with Alt Tag
• Image Should have proper name.
• Google never reads Image.
• <img
src="https://www.didm.in/public/images/did
m-logo.png" alt="didm-logo">

8. Java Script Optimization
• a) Internal Java Script Optimization:- a) Google Never
read internal Java Script.
• b)Internal Java Script increase website loading time.
• c) Internal Java Script coaded by black ink.
• b) External Java Script Optimization:- a) Google reads
External Java Script Optimization.
• b) External Java Script Optimization decrease website
loading time.
• c) External Java Script coaded with blue ink

9. Style Sheet Optimization (css)
• a) Internal Style Sheet Optimization:- a) Google Never
read Internal Style Sheet
• b)Internal Style Sheet increase website loading time.
• c) Internal Style Sheet coaded by black ink.
• b) External Style Sheet Optimization:- a) Google reads
External Style Sheet Optimization.
• b) External Style Sheet Optimization decrease website
loading time.
• c) External Style Sheet coaded with blue ink.

10. What is Metaitem prop? (schema.org)
• Metaitem prop Create a Structure Data of our
website only for Google.
• <meta itemprop="title" content="" />
• <meta itemprop="description" content="" />

11. What is Twitter Card?
• Twitter Card Creat a Structure Data of our
website only for Twitter.
• <meta name="twitter:description"
content=""/>
• <meta name="twitter:title" content=""/>
• <meta name="twitter:domain" content=""/>

12. Website Internal Linking
• Web page link to own domain in a one page
not more 100. exception E-commerce
website
• Check:- <a href

13. Webpage code optimization
• a) trtd:- total row and total coloum. Trtd
(increase loading time). It is used in Gmail or
other mail site.
• b) Div:- Boxes(Decreasing loading time) Div is
form in Box.

14. Header Tag
• H1 to H6
• H1 - Main - Always H1 use one time in one
web page
• H6 - n times

15. Google Sandbox
• The Google sandbox refers to a
commonly held belief
that Google has a filter that
places all new websites under
restrictions for a certain amount
of time to prevent them from
ranking in searches.

16. What is Canonical Issue?
• http://truebulksms.com/
https://www.didm.in/
• http://www.truebulksms.com/
https://www.didm.in
• How to resolve canonical issue?
through 301 redirection code

17. Canonical Tag
• <link rel="canonical" href =
"https://abc.com/mainpage"/>
• 301 redirection code for Canonical issues
redirection.
• RewriteEngine on
RewriteCond % {The request} ^*/index.php
RewriteRule ^(.*) index.php $https://web site
url/$1 [R = 301,L]

18. Robots.txt
• we command Google and all search engine to
come our website or not. (to crawl)
Always the format of .txt
1) We command search engine to do not crawal
my website
User-agent: * - All search engine listen my
command
Disallow: / - All search engine do not crawal
my web page.

19. 2) We command all search
engine to do crawal my website
User-agent: * - All search engine listen
my command
Disallow: - All search engine can
crawal my web page.

20. 3) We Command All Search engine to
crawl my whole website but do not
crawl my one page of website
• User-Agent: *
• Disallow:
• Disallow: /free-sms-login.html
• User-agent: *
• Disallow: /wp-admin/
• Allow: /wp-admin/admin-ajax.php

21. 4) We Command All Search engine do
not crawal my whole website but only
crawal my one page of website
• User-Agent: *
• Disallow: /
• Allow: /digital-marketing-course-in-dwarka
Meta Robots:-
• <meta name= "robots" content =
"index,follow" />
• <meta name= "robots" content = "no index,no
follow" />

22. Web Responsive Design
•means website open easily
to electroinc device
According to Screen

23. what is Sitemap.xml ?
• We collect all urls in one single
page only for search engine.
• These all url not clickable
• a) Google tool -
https://www.xml-sitemaps.com/

24. HTML SITEMAP ?
• 1) User point of View
• 2) Clickable
• 3) we collect all website pages
only for user with clickable links
• 4) Html Sitemap always in footer
of website

25. What is w3c validation?
•W3c validation is a tool to
check our website coding
•-https://validator.w3.org/

26. What is Domain
Strength?

27. What is website page speed?
0-49 slow, 50-89 Avg., 90-100 Fast
-
https://developers.google.com/speed/
pagespeed/insights

28. what is Broken Links?
• e.g:- abc.com/tallyerp 9.0/ - Social Media A/C
• abc.com/d-m

29. webresponsive
Design

30. News setup - (website
updation)

31. Page Rank

32. Keyword Density
• The percentage of the number of keywords in the
total words added to the article of the blog is
called keyword density. It has great importance in
SEO. example, 2000 words are used in an article
and the keyword is written 40 times in it, then its
density will be 2%. In SEO, it is better to keep the
keyword density up to 2%. You can keep keyword
density up to a maximum of 3%.
• (TNK /TNW)X100 Formula to calculate Keyword
Density

33. Keyword Prominence
• The placement of keywords in an article is called
keyword prominence. When we add the keyword
to our post, it's called Keyword Prominence.
* Where to do Keywords Placement: -
• In the title of the post. (One Time)
• In the permalink of the post. (One time)
• In the 1st and Last paragraph of the post.
• In the Alt, Description, and Title of the image.
• In the Heading of the post. (H1, H2, H3)

34. What is Keyword Proximity?
• The distance between 2 keywords in an article
is called keyword proximity.

35. Off-Page
• 1) Directory Submission
• 2) Social Bookmarking Submission- mix, my
space, tumbler, fb,
• 3) Classified Submission
• 4) Business Listing Submission
• 5) PPT Submission
• 6) PDF Submission
• 7) Article Submission
• 8) Blog Submission
• 9) Image Submission

36. Off-Page
• 11) Profile Creation
• 12) Blog Commenting
• 13) Press Release Submission
• 14) Guest Posting
• 15) Video Submission

37. Directory Submission
Sites
It increases your ranking, domain authority and
helps to generate more traffic hence improving
search engine rankings.
www.highrankdirectory.com
www.a1webdirectory.org
www.addurl.nu

38. Social Bookmarking Submission
• Social bookmark submission is an off-page
optimization activity that enables you store
your links on online bookmarking sites.
• Reddit.com
• Thumblr.com
• Pinterest.com
• Mix.com
• Folkd.com

39. Classified Submission
• It contains off page SEO
process business awareness
and website promotion locally
& nationally. Classifieds Ads
Components.

40. Business Listing Submission
• Business listing forms a part of
off-page SEO. It is an online
entry of your business that
contains the Name, Address and
contact of the business along
with other necessary details

41. THE END