Meaning of swot analysis.
Factor of swot analysis.
What make a swot analysis work
Who need swot analysis
How to conduct
How to make an effective SWOT analysis
3. SWOT Analysis
A SWOT analysis is a planning tool used to
understand the Strengths, Weaknesses,
Opportunities, and Threats involved in a
project or in a business.
Characteristics of the business or a
team that give it an advantage over
others in the industry.
Examples: Abundant financial
resources, well-known brand name,
economic of scale, lower coasts,
superior management talent, better
marketing skills, Good distribution
skills, committed employees.
Characteristics that place the firm at
a disadvantage relative to others.
Examples: Limited financial
resources, weak spending on
research & development, very narrow
product line, limited distribution,
higher costs, out-of-date products/
technology, weak market image, poor
marketing skills, limited management
skills, under-trained employees.
Chance to make grater profits in
the environment- external
attractive factors that represent
the reason for an organization to
exist & develop.
Examples: Rapid market growth,
rival firms are complacent,
changing customer needs/tastes,
new uses for product discovered,
sales decline for a substitute
External elements in the
environment that could cause
trouble for the business-
external factors, beyond an
Examples: entry of foreign
competitors, introduction of
new strategies, increased
10. ADVANTAGES OF SWOT ANALYSIS
Wide range of application
11. Drawbacks of SWOT Analysis
Only as Good as the Ideas Given
Results generated were not accurate if not
done in a group setting
12. What makes a SWOT analysis work?
• Ability and willingness to implement change.
13. Aim of SWOT Analysis
• Reveal your competitive advantages
• Analyze your prospects for sales, profitability
and product development
• Prepare your company for problems
• Allow for the development of contingency
Strength cause +ve outcome: It leads to
Weakness cause –ve outcome: It leads to
16. Application of SWOT Analysis
A SWOT analysis can be used for:
Personal Development Planning
Decision Making (with force field analysis)
19. 2.Perform SWOT Analysis & Document
Establish the objectives
Create a work shop environment
Allocate research & information gathering tasks
Evaluate listed ideas against Objectives
List Strength, weakness, Opportunity & Threats
Carry your finding forward
20. 3.Prepare Actions Plans
Things must be addressed immediately
Things that can be handle now
Things that should be research further
Things that should be planned for the future
21. SWOT Analysis Worksheet for RSMPvt. Ltd.
• Right products, quality and reliability.
• Superior product performance vs. competitors.
• Better product life and durability.
• Have customer lists.
• Direct delivery capability.
• Customer lists not tested.
• No direct marketing experience.
• Need more sales people.
• Limited budget.
• Delivery-staff need training.
• Could develop new products.
• Could extend to overseas.
• Could seek better supplier deals.
• Can surprise competitors.
• Legislation could impact.
• Environmental effects would favor larger
• Market demand very seasonal.
• Retention of key staff critical.
23. How to make an effective SWOT
• Set objectives
• Generate alternative strategies
• Evaluate alternative strategies
• Monitor results
• Gain commitment among the stakeholders
during each step of this process.