Coldwell Banker Residential Brokerage Marketing Department & Training Presents: Social Media 101 - Defining Social Media, an introduction to social media.

1. Welcome to Propel Live
Social Media | Part 1
Defining Social Media

2. Agenda
• The Importance of Social Media For Real Estate
• Social Media’s Heavy Hitters
• Ways to Maximize Our Own Social Networks
• The Power of the #Hash tag
• Blogging
• Do’s & Don’ts
• What’s next

3. Social Media Basics

4. Social networking is important in real estate
because allows us to discover:
• People
• Information
• Places
• Networks
… and it allows us to reconnect with individuals from our past who
may make good business prospects!

5. Social networking allows you to:
 Showcase your expertise quickly to your consumer base
 Capture and surface knowledge
 Get newcomers up to speed quickly
 Position yourself as innovative
 Reduce disruption of other competitors
 Enhance reputation and gain prospects
 Preserve and exploit all information at your fingertips

6. Social Media’s Heavy Hitters

7. The largest of the social networks with over 1 billion active users. Facebook has
become a favorite destination for people, businesses, and organizations to
connect and share information because of its easy-to-use interface and
interactive features.
Twitter allows you to communicate and stay connected through the exchange
of quick, frequent messages, often called ‚tweets" of 140 characters or fewer.
Tweets are posted to your profile, sent to your followers, and are searchable on
Twitter search.
Google+ is a social network that’s built around the concept organizing groups of
people into circles. You can communicate with all of your circles or limit your
posts to a particular circle. You can share posts with like-minded friends while
not including those that don’t care to be involved. Many find it easier to
segregate what they post on Google Plus than on Facebook.

8. Linkedin is the world’s largest professional network with over 120 million
members and growing. LinkedIn connects you to your trusted contacts and
helps you exchange knowledge, ideas, and opportunities with a broader
network of professionals.
WordPress is a free blogging application with many features including a plug-in
architecture and a template system. WordPress is currently the most popular
blog in use on the Internet

9. Maximizing Your Social Networking Sites

10. • Realtor, CAR, NAR, etc.
Join •
•
Local Chamber of Commerce or downtown association
Connect with fellow Realtors for referral opportunities; be sure
Networks •
to connect with the CB Western Region Support Center
Don’t forget to add your sphere!
• But don’t forget to add the personal touch! Pictures, fun notes,
etc. are key to keeping it friendly and open!
• The options and potential connections are endless!
• I recommend at least once per day
Regular • Update ideas:
 Reality Check
 Real Estate is a Contact Sport
Updates  Weekly Market Watch
 Bloggers Block (real estate relevant articles)
are Key  CAR and NAR Reports
 Articles of note from local papers and other local,
online publications
 Just Listed & Just Sold announcements

11. The Power of the Hashtag
Hashtags are used to mark keywords or topics
Hashtags are clickable – you can see who else is
using the same hashtag word or topic – use that as
an opportunity to engage
Hashtag ideas:
#ColdwellBanker
#realestate
#listings
#homes

12. Blogging
Blogging is unique way to control your messaging and shape your communication.
It is also a great way to increase visibility and make connections to your other
social networking sites
Many of our own Agents utilize blogs for:
• Publishing material (i.e. the latest industry stats)
• Link to articles of interest
• Posting favorite bookmarked sites
• Posting property flyers, postcards, etc.
• Promoting open houses and new listings/solds
• Providing clients with market updates
• Post Weekly Market Watch
TIP: Post your favorite articles or commentaries to your blog, then share the
Post to your Facebook and other social networking sites

13. Got Bloggers Block?
No problem! We’re pleased to offer you the Blogger’s Block on our Intranet site
under the Marketing > Digital Marketing section
• Daily postings to inspire your own blogging content
• You may simply post the links to your site or use them as ways of
responding to or inspiring your own posts
• Need more content? Consider registering for Google Alerts.
Type in keywords to inspire you.

14. Do’s Don’ts
… offer insights, information, useful … be overly promotional
links
… spam your network
… be transparent about who you are
… leave sites to languish
… make a plan to keep ‘channels’ fresh
… pick fights/get defensive
… be clear about whose views are being
expressed … forget these are two-way channels
… show respect online of the opinion of … forget that what’s online lives forever
others, copyright, your brand, etc.
… set it and forget it
… acknowledge customer concerns

15. What’s Next?
 Create an account on the major hitters in social media: Facebook, Twitter,
LinkedIn and Google Plus
 If you’re up for it, consider getting a blog set up too!
 Post 2-3 different posts this week (for starters, use Reality Check)
 Be sure to share the results with your Manager – add him/her as a ‚Friend‛
 Try posting or a Tweeting a hashtag... for starters you can type:
Another great day learning something new with #ColdwellBanker !
 Register for the Social Media Parts 2 and 3, which will teach you how to take
your social networking efforts to the next level by learning more about Best
Practices and Leveraging Social Media

16. Thank You!
Angie Javier
Digital Marketing Specialist
925.275.3068 direct
angie.javier@westrsc.com
Marketing Department main line | 925.358.3180
Help Desk | 877.422.8324
Colorado cbcotabletalk.wordpress.com /cbmarketingwest
Nor Cal: cbnctabletalk.wordpress.com
Utah: cbutahtabletalk.wordpress.com
Colorado facebook.com/cbcolorado /cbmarketingwest
Nor Cal: facebook.com/cbnorcal
Utah: facebook.com/cbutah