Flood awareness is very low with one in six properties at risk in the UK. Yet only 6% of those believe their home is definitely at risk. Communicating and preparing for floods is essential as global warming will increase the number of properties at risk. Extreme weather will cause more damage and cost insurance companies and the economy significant amounts..

1. Angela Terry www.onehome.org.uk

2. Q. HOW DO WE ENGAGE
THE PUBLIC WITH
FLOODING SOLUTIONS?
A. The Climate is Changing.
Are you?

3. Consumer Choice: A Marketing
PropositionMore of this……..
OR More of this……..

5. Weather Watch
A common problem remains a common problem until it
becomes common knowledge.
Positives
• Hurricane Irma was a top trending news query in
Google in UK in 2017.
• Average British adult mentions the weather three
times a day.
• 70% of people in the UK are worried about climate
change.
• Over 14 million people watched Blue Planet II.
Negatives
• Resources, Resources, Resources

6. Beware Floods!
• One in six properties
at high risk of
flooding
• Floods in 2013/14 cost
£1.3bn
• Every 1 degree inc. in
temp = 7% more water in
atmosphere
• Sea level is rising
about 3mm /year and
rate is rapidly
increasing
• Sea walls cost around
£3,000/m
• UK has 1,800 km of

7. An Environmental
Awakening
• 85% support renewable
energy.
• Three-quarters were very or
fairly concerned about
climate change.
• Amongst Shoppers
• 62% wanted to reduce
plastic packaging
• 57% said price would be a
main driver for purchases

8. Fossil Fuels Cause Flooding
• Goal is zero GHG emissions
asap.
• Global energy-related carbon
dioxide emissions increased by
1.4% in 2017
• Current policies are
insufficient to limit global
temperature rise to 2°C
• Two metres of sea level rise
this century is now entirely
plausible.
• That is enough to flood nearly
every coastal city on Earth.
• Still want an SUV?

9. We Have Barely
Begun
• Clean, renewable energy was only 10% of
final energy consumption in 2017.
• 99% of vehicles are still powered by fossil
fuels.
• Loft insulation down 90% between 2008 and
2015.
• Heat pumps and low-carbon district heating
met less than 0.5% of demand in 2015.
• Solar installations fell by 90% since 2015
• 50 cm sea level rise this century is
anticipated
• But could be farm more…

10. Future Flood Risk
Sayers & Partners (2015)

11. The key to success is
co-operation
Real change will not happen on its
own.
If we continue on business as usual,
then we will fail.
It is every one of us working
together that will make this
transition happen.
Joining up the Dots – not working in
“This is the planet that we live on,
it's the only one we've got and
we have to protect it!”

12. • A one stop shop consumer website for
sustainability.
• The first in the UK enabling Climate
Action:
• Both mitigation and adaptation.
• A cross-industry platform, to mainstream
clean technology.
• Together, we can achieve more than
individually.
• Collectively, we can reach much bigger
audiences.

13. Hearts and Minds Campaign
Results

14. Every problem has a solution
People power
• There is an army of consumers
with immense. buying power who
are increasingly seeking
cleaner, greener solutions.
• Women are predominantly the
decision maker in the
household.
• Use trusted, established
organisations.
Make actions simple
Make actions easy
We only have One Home

15. The problem is global
warming.
The time for talking is
over.
The time for action is now.
We only have One Home.
Please join us!
Join Us!
membership@onehome.org
.uk
@ouronehome