1.
A friendly, pragmatic worksheet for your next UX redesign.
Sit with each question. Answer only what you need. Ask “why” until you can’t stand it. If you come up with a new question, add it at the bottom!
1 make something people want 2 create flow 3 call (pixels) to action 4 validate & question
Make something people want (YCombinator). But, before we get to “something” or “make,” what do you know (or need to find out) about your
“people” and what they “want?” Let’s focus on the people who will love your company -- not those who will like it or disregard it.
Lifestyle: tell me about your audience’s lifestyle. What are their daily routines? What do they like? Why do they like those things?
Where will you fit into their life or become a habit? Why?
Some products fail because they don’t “fit” into their user’s lifestyle -- they expect the user to adjust, and expect them to adjust immediately.
However, people need to be nudged slowly to form a new habit or adopt a new service. Understanding what drives them and holds them back
will be the foundation of how you build your product. See how you can incorporate these motivations and frictions subtlely into your product!
Motivation & Desire: tell me what motivates and engages your
audience/users. What gets them up in the morning? What do they
want to prove to the world?
When do they laugh? When they do they buy impulsively?
How do they like to learn or absorb new information? What gets
them hooked? What has gotten them hooked before? Why?
Friction: tell me what slows your people down. What makes them
hesitate on a decision? What puts them in an apathetic mood?
What makes them anxious? What must they avoid at all costs?
How much attention do they have? When do they lose interest?
Open space: did you come up with a new question? Add it here and add your notes!
Worksheet created by Angela Ognev (angela@redesignhappy.com).
Please enjoy, share, adapt, and credit.
More toolkits and feedback welcome at toolkit.redesignhappy.com!

2.
A friendly, pragmatic worksheet for your next UX redesign.
Sit with each question. Answer only what you need. Ask “why” until you can’t stand it. If you come up with a new question, add it at the bottom!
1 make something people want 2 create flow 3 call (pixels) to action 4 validate & question
The user experience is about flow. The user knows (or figures out) why they’re there, and where to go next. If your product is something that
adds value to their life and fits their lifestyle, where they want to go is also where you want them to go. Create flow in that intersection of wants.
Value-add: what problem are you solving, or what value are you adding to your user’s life?
Draw a flowchat of what you expect people to do when they use your product. Where do they start, end, search, convert? When you understand
what people want (page 1), then the series of actions you’d like them to take should be similar to the actions that they want to take, and do take.
Barriers: where is it hard for the user to do what you think should
do? What’s stopping them? Where do people hestitate, get
confused, leave, or get stressed from the choices and buttons?
Creating flow: is there anything you can cut out completely to
make it easier to flow? Any choice you can recommend or make
automatically? Anything that you can “show” rather than “tell?”
Open space: did you come up with a new question? Add it here and add your notes!
Worksheet created by Angela Ognev (angela@redesignhappy.com).
Please enjoy, share, adapt, and credit.
More toolkits and feedback welcome at toolkit.redesignhappy.com!

3.
A friendly, pragmatic worksheet for your next UX redesign.
Sit with each question. Answer only what you need. Ask “why” until you can’t stand it. If you come up with a new question, add it at the bottom!
1 make something people want 2 create flow 3 call (pixels) to action 4 validate & question
Now, and last, we zoom in on the details. When you are clearer on what engages and motivates users, and how to create a flowing experience,
you want to make sure you are using every pixel to call users to action, or give them momentum. Keep nudging people. Redesign by simplifying.
Action: on each page, ask, “what is the call-to-action?” or “what should the user do/read/learn next?” Is it clear? Make it so.
Page/slide Intended action What to remove or tweak for clarity’s sake. Simplify!
Use your app and pay attention to where your eyes are drawn, or have to go next. When are your eyes moving across the whole screen to
look for the next thing to do? Is a corner switching “types” from, say, being “forward,”, then “select,” then “zoom?” Make it easier on your eyes!
Open space: did you come up with a new question? Add it here and add your notes!
Worksheet created by Angela Ognev (angela@redesignhappy.com).
Please enjoy, share, adapt, and credit.
More toolkits and feedback welcome at toolkit.redesignhappy.com!

4.
A friendly, pragmatic worksheet for your next UX redesign.
Sit with each question. Answer only what you need. Ask “why” until you can’t stand it. If you come up with a new question, add it at the bottom!
1 make something people want 2 create flow 3 call (pixels) to action 4 validate & question
This is where you want to refine your ideas, question their value, verify their truth, experiment with them, possibly fail, adjust, and take action
again! At this point, you may have quite a lot to do and questions to ask. So, find what is important and easy. You can’t do everything at once!
Tweak to make / Action to take in order to
improve the user experience. (Hypothesis)
How do we verify this? What question can we ask users, team,
or research? How can we A/B test this (have two versions)?
Test hypotheses and know what success or failure could look like.
Bring it all together with a sentence from the Lean Startup Method.
People like ___________________________ have trouble with/need _______________________________
(description of your key persona) (this particular pain point or problem)
which can be resolved by ______________________________________________. We know we’re right
(proposed solution)
when_________________________________ as measured by ______________________________________.
(KPI or business result) (quantitative or quantitative metric.)
Open space: did you come up with a new question? Who would you ask it to? Add it here and add your notes!
Worksheet created by Angela Ognev (angela@redesignhappy.com).
Please enjoy, share, adapt, and credit.
More toolkits and feedback welcome at toolkit.redesignhappy.com!