Hello!
I am Farhad Beheshti
Account Manager @Anetwork
f.beheshti@anetwork.ir

Email Marketing

The first Email was sent in 1971 by Ray Tomlinson

4.3 BillionEmail accounts
122,500,453,020Emails are sent every day

‘’
Email marketing is
directly marketing a
commercial message to
a group of people to
build LOYALTY, TRUST,
or BRAND AWARNESS

CONTENT IS KING

WHY EMAIL
MARKETING?

WHY EMAIL MARKETING?
80% of content marketers use email marketing
55% of companies generate more than 10 percent of sales from Email
42% of businesses say email is one of their most effective lead generation channels
88% of marketers say email marketing is bringing them a positive ROI

Email has larger reach
who is online has an active email address

Email delivers your message
90% Email gets delivered to the intended recipient’s inbox
0nly 2% of your Facebook fans see your posts

Email has higher ROI

Email drives conversions
average click-through rate of an email campaign is
around 3%
average click-through rate from a tweet is
around 0.5%
6x

Reason #1
Low open and
response rates will
yield crappy results
and hurt your
reputation
2 problems with buying an Email list
Reason #2
You’re doing wrong

#STOPSPAM

BULID YOUR LIST

Signup form

Signup form

In article links

Website pop-up

CPC and display campaign

CSR campaigns

PERFECT EMAIL MARKETING

Don’t Know What to Write in Your
Emails?
Promote the
benefits of your
product.
Share a case
study.
Ask for feedback.

.
1.Subject Line
2.Sender Name
3.Images Within
4.Email Copy
5.Call to Action

Subject line
the most important factor for users to open an email
41-50
characters
are the most
popular among
marketers
61-70
characters
deliver the highest
read rates
Curiosity
Urgency
Exclusivity
Testing Different Subject Lines

Often, businesses use
the company name,
brand name, product
name, name of a
person,
Sender name
- The first email lacks
any information
about the brand
name.. The email
gives little
encouragement to
users to open it.

Images Within Email
Number of
Images
Using Alt Tags
Using Different
File Formats for
Images

Emaill copy
- Write Scannable Copy
- Use Headlines
- Avoid Spammy Words
- Clearly State The Benefits

Call to action
-Minimize Number of CTAs
-Make the CTA Visible

45% of Email messages are opened
in mobile devices
45%

And tables to compare data

Personalization
Segmenting Your Subscribers
What to send to people who opened specific messages
Why to send based on who clicked certain links
What to send to subscribers who haven’t responded to ANY recent message
What to give people who provided contact preferences at sign Up

Tools

Sales
Clicks
Opens
Unsubscribes
conversion rate

Thanks!
f.beheshti@anetwork.ir