Workshop session on Pinterest delivered at the B2B Marketing Annual Conference in London, 1st November 2012. Presentation delivered by Andy Bargery of Klaxon.
#TTLPresents - Understanding Your Audience from Richard McKnight, Groundswell...The Tomorrow Lab
Understand how to segment your audience across digital channels, create effective segments via both Google Analytics & Facebook and to create smart lists to help engage with potential and previous customers across the Google Display Network and Facebook platform.
#TTLPresents - Understanding Your Audience from Richard McKnight, Groundswell...The Tomorrow Lab
Understand how to segment your audience across digital channels, create effective segments via both Google Analytics & Facebook and to create smart lists to help engage with potential and previous customers across the Google Display Network and Facebook platform.
In this introductory presentation, we examine and discuss how SEO, PPC, and Social Media interrelate as more and more brands try to compete for attention online.
Presentation by Aaron Mottern (www.ghostpepperagency.com) at the March 14, 2012 ACA Lighthouse Speaker Series.
www.lighthousegrowthresources.com
www.uncommonwisdomblog.com
Facebook exploded in the personal world, however businesses are finding real value as well. Understand what the frenzy is all about and how to use it in your business setting.
Get Facebook fans the right way!
This is a presentation I did at SearchFest 2010 about how to Get Facebook Fans
I called it the 4 point plan for Facebook domination and outlined a simple process any business could use to find local fans and keep them engaged.
Content marketing is a subset of inbound marketing, but what is it exactly and how do you do it. We think of Content Marketing as made up of four core disciplines - Content, Social, Search and Outreach.
This presentation, delivered at the Social Media Tulsa conference, explains the content marketing framework that we use at BigWing Interactive to deliver on more than 10,000 hours of content marketing for clients to date.
The first half of the presentation explains how to think like a content marketer and use all of the inbound marketing tactics at your disposal. The second half shows a dozen real-life case study of content marketing tactics we used explained through this lens, including real results pulled from analytics.
Demonstrate ROI from successful completion of Social Media Strategies Training for Key PHFH personnel such as the ability to continuously raise awareness of the work Habitat delivers to the local community and the great need that continues to exist mobilizing target audiences to action: donate, volunteer, advocate.
Changing SERPS Basvandenbeld at A4U Expo Munich 2010guestc81fc58
The SERPS are changing and as an affiliate you can act on that. To be able to act on it, you need to know what happens. That is where the talk from Bas van den Beld at A4U Munich 2010 was all about.
How social media can be used internally to achieve an integrated workforceKlaxon
Presentation delivered by Emma Roffey at Making Social Part of Your DNA, a conference held during Social Media Week 2012 in London.
For more information visit http://www.socialmediadna.co.uk
The Road Map to ROI ; how companies are evolving social monitoring to social...Klaxon
Presentation delivered by Jacqui Taylor at Making Social Part of Your DNA, a conference held during Social Media Week 2012 in London.
For more information visit http://www.socialmediadna.co.uk
Dissolving boundaries – using Twitter from a Customer Service Perspective and...Klaxon
Presentation delivered by Robert Wint at Making Social Part of Your DNA, a conference held during Social Media Week 2012 in London.
For more information visit http://www.socialmediadna.co.uk
Engaging communities – talking about mental health onlineKlaxon
Presentation delivered by Eve Critchley at Making Social Part of Your DNA, a conference held during Social Media Week 2012 in London.
For more information visit http://www.socialmediadna.co.uk
In this introductory presentation, we examine and discuss how SEO, PPC, and Social Media interrelate as more and more brands try to compete for attention online.
Presentation by Aaron Mottern (www.ghostpepperagency.com) at the March 14, 2012 ACA Lighthouse Speaker Series.
www.lighthousegrowthresources.com
www.uncommonwisdomblog.com
Facebook exploded in the personal world, however businesses are finding real value as well. Understand what the frenzy is all about and how to use it in your business setting.
Get Facebook fans the right way!
This is a presentation I did at SearchFest 2010 about how to Get Facebook Fans
I called it the 4 point plan for Facebook domination and outlined a simple process any business could use to find local fans and keep them engaged.
Content marketing is a subset of inbound marketing, but what is it exactly and how do you do it. We think of Content Marketing as made up of four core disciplines - Content, Social, Search and Outreach.
This presentation, delivered at the Social Media Tulsa conference, explains the content marketing framework that we use at BigWing Interactive to deliver on more than 10,000 hours of content marketing for clients to date.
The first half of the presentation explains how to think like a content marketer and use all of the inbound marketing tactics at your disposal. The second half shows a dozen real-life case study of content marketing tactics we used explained through this lens, including real results pulled from analytics.
Demonstrate ROI from successful completion of Social Media Strategies Training for Key PHFH personnel such as the ability to continuously raise awareness of the work Habitat delivers to the local community and the great need that continues to exist mobilizing target audiences to action: donate, volunteer, advocate.
Changing SERPS Basvandenbeld at A4U Expo Munich 2010guestc81fc58
The SERPS are changing and as an affiliate you can act on that. To be able to act on it, you need to know what happens. That is where the talk from Bas van den Beld at A4U Munich 2010 was all about.
How social media can be used internally to achieve an integrated workforceKlaxon
Presentation delivered by Emma Roffey at Making Social Part of Your DNA, a conference held during Social Media Week 2012 in London.
For more information visit http://www.socialmediadna.co.uk
The Road Map to ROI ; how companies are evolving social monitoring to social...Klaxon
Presentation delivered by Jacqui Taylor at Making Social Part of Your DNA, a conference held during Social Media Week 2012 in London.
For more information visit http://www.socialmediadna.co.uk
Dissolving boundaries – using Twitter from a Customer Service Perspective and...Klaxon
Presentation delivered by Robert Wint at Making Social Part of Your DNA, a conference held during Social Media Week 2012 in London.
For more information visit http://www.socialmediadna.co.uk
Engaging communities – talking about mental health onlineKlaxon
Presentation delivered by Eve Critchley at Making Social Part of Your DNA, a conference held during Social Media Week 2012 in London.
For more information visit http://www.socialmediadna.co.uk
Are you listening? Real Time Measurement and MonitoringKlaxon
Presentation delivered by Andrew Walker at Making Social Part of Your DNA, a conference held during Social Media Week 2012 in London.
For more information visit http://www.socialmediadna.co.uk
Integrating your media strategy into existing efforts is often overlooked. Social profiles should never stand alone. This presentation sheds light on opportunities to increase the effectiveness of some of the more popular networks along with how they can overlap with other efforts in your marketing plan.
Presentation document of Pinterest case study showcasing the power of Pinterest for driving traffic and sales for businesses. In this document, we provide an in-depth analysis of our work with a fashion retailer and how we utilized Pinterest to increase their brand awareness, website traffic, and sales.
Let us show you how Pinterest can be a game-changer for your business.
How brands are using Pinterest to drive traffic, sell goods, improve blogger relations and how you can measure ROI of your pinterest program. featuring case studies from Sony Electronics, Chicquita Banana and Hass Avocados
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
DanyaShea Digital Marketing provides small business owners with Internet marketing plans that feature do-it-yourself options and tutoring sessions.
This is a SAMPLE overview of services offered.
Creative Content Marketing: From Strategy to ExecutionBenj Arriola
Creative Content Marketing: From Strategy to Execution
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
Speaker: Erica Campbell, Director of Social Media for Dominion Homes Media.
Session Date: Thursday, October 25, 2012
Event: Hampton Roads American Marketing Association (HRAMA)
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com discussed how to leverage social media and become part of the consumer dialogue. This session provided attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
I had the opportunity to speak at the Hampton Roads American Marketing Association event on Thursday, October 25th.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com discussed how to leverage social media and become part of the consumer dialogue. This session provided attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Essential Online Marketing by Nixon McInnesnixonmcinnes
Cutting edge online marketing techniques including blogging, podcasting, vlogging, killer content, online social networks, email marketing and landing pages. Run by Nixon McInnes - a leading website design and build agency specialising in using the very latest in social media innovation to help businesses to engage better with their customers. We enjoy working with industry leading clients including O2, First Capital Connect, Harley Medical Group and Neilson Active Holidays from our Brighton HQ.
Marketers have really latched onto Pinterest and Instagram as a way to propel “social shopping” and encourage customers to “pin” and share images and videos of the products they use and like.
Can Marketers Get to Grips with the Human Condition?Klaxon
On 20th October we explored how to employ neuroscience research techniques to drive marketing performance.
Our industry experts included:
Thom Noble, CEO, NeuroStrata
Mev Bertrand, Research Manager, Neuro-Insight
Will Nicholson, Managing Director, The Vision Network
Can Marketers Get to Grips with the Human Condition?Klaxon
On 20th October we explored how to employ neuroscience research techniques to drive marketing performance.
Our industry experts included:
Thom Noble, CEO, NeuroStrata
Mev Bertrand, Research Manager, Neuro-Insight
Will Nicholson, Managing Director, The Vision Network
In London on 15th September 2015 we assembled a first rate panel of speakers to address CRM and marketing automation. Simon Daniels from Hanson Wade gave a case study presentation detailing the three lessons learned about marketing automation, and Richard Young introduced the utilisation of content in sales and marketing alignment.
In London on 7th July 2015 we assembled a first rate panel of speakers to address return on investment and measurement of marketing, advertising and PR. Hugh davies from three gave a case study presentation from the UK's 4th largest mobile operator, Stella Bayles from coveragebook.com talked about using SEO measures to evaluate PR and Russell McAthy introduced the core themes of attribution. It was a very interesting and useful session for anyone who wants to get the best possible return from their marketing and communications.
These presentations delivered by Tim Barker from Datasift and marketing strategist Mat Morrison.
Tim looked at how to use facebook topic data to create customer insight and inform marketing decisions.
Mat looked at the true value of social influence and how to use social data to make marketing decisions.
Presentations from techmap in London on 27th April 2014 all about how content marketers can Overcome Content Shock.
Slides from conttent strategist Emily Turner and Creative Director and Co-founder of Velocity Partners, Doug Kessler.
techmap: Is Programmatic the Future of Advertising Klaxon
techmap is where marketing meets technology. These slides are all about programmatic advertising, as we asked speakers from Nestle, TimeInc and TubeMogul to answer the question: Is Programmatic the Future of Advertising. They were presented at techmap London in March 2016
London Bloggers Meetup: Search Engine Optimisation Edition - slidesKlaxon
Slides from the London Bloggers Meetup on Search Engine Optimisations. This SEO talk featured speakers: Charlotte Gunnell, SEO Manager for the Metro, Judith Lewis from SEO Chicks and also available at decabbit and Yiannis Pelekanos from marketing and search agency Klaxon. Focusing on the key ways you can improve your blog or website to make it more friendly for search engines in 2014.
What Skills do B2B Marketers Need to be Truly Effective in 2014?Klaxon
Presentation delivered by Andy Bargery of Klaxon at a conference in London called The Evidence, March 2014.
The conference was organised by B2B Marketing Magazine and revolved around entries into the B2B Marketing Awards in 2013. This presentation was based on the submissions to those awards.
Presentation is all about mastering email marketing for events, covering the core essentials and touching on social media and email automation. Prepared and delivered for the Active Network, October 2012.
Engaging your audience; building long term relationships with brand advocates...Klaxon
Presentation delivered by Fergus Boyd at Making Social Part of Your DNA, a conference held during Social Media Week 2012 in London.
For more information visit http://www.socialmediadna.co.uk
Presentation delivered by Martin Thomas at Making Social Part of Your DNA, a conference held during Social Media Week 2012 in London.
For more information visit http://www.socialmediadna.co.uk
Marketing Planning for Able Power & Other SMEs and StartupsKlaxon
Marketing and communications planning workshop created for TAGTribe's SME 2.0 event in London on August 3rd 2011. Workshop cetnred around Able Power - an energy Brokerage Firm in London and was jointly run by Klaxon Marketing and Citigate Dewe Rogerson.
Blogging for your Construction Industry Business Klaxon
This presentation was prepared and delivered for the Chartered Institute of Marketing's Construction Industry Group digital workshop. The event was held in London in March 2011
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Is Pinterest Right for My B2B Marketing?
1. Delivered by Andy Bargery at
B2B Marketing Conference.
London, November 2012
2. Key Learnings
Pinterest: The Basics for B2B Marketers
Assess if Pinterest is Right for You
Ideas for Integrating Pinterest
Overview: Copyright & IP Issues
7. Introduction to Pinterest
Bookmarking and sharing images
Collections known as Boards
Group Boards
Re-pin images from other boards
Follow and be-followed
Great source of web traffic
8. Pinterest Membership
Graphs & Statistics from
Google Ad Planner
http://bit.ly/adplannerforpi
nterest
9. Pinterest Membership
Graphs & Statistics from
Google Ad Planner
http://bit.ly/adplannerforpi
nterest
10. Statistics
12m US users and 200k UK users
83% of US users are female vs 44% female UK
80% of pins are repins
21.2m subscribers (Jul 13, 75% growth this year)
400% month on month growth
Extra reading: http://bit.ly/pinterestforb2b
20. Pinterest Best Practice
Detailed profile
Use hashtags and @tags
Detailed descriptions on pins
Think SEO
Follow influencers
Comment interaction
Create group boards
Always credit image owners / source
Use a photographer
22. Pinterest Terms of Service
“you grant us a non-exclusive, royalty-free,
transferable, sublicensable, worldwide license to
use, display, reproduce, re-pin, modify (e.g., re-
format), re-arrange, and distribute your User
Content on Pinterest for the purposes of operating
and providing the Service(s) to you and to our other
Users. Nothing in these Terms shall restrict
Pinterest’s rights under separate licenses to User
Content.”
23. Pinterest Terms of Service
“you grant us a non-exclusive, royalty-free,
transferable, sublicensable, worldwide license to
use, display, reproduce, re-pin, modify (e.g., re-
format), re-arrange, and distribute your User
Content on Pinterest for the purposes of operating
and providing the Service(s) to you and to our other
Users. Nothing in these Terms shall restrict
Pinterest’s rights under separate licenses to User
Content.”
In the next 30-40 minutes I hope you will pick up these key learningsFirst of all, we’re going to look at the basics right. What is Pinterest, what can you do with it, who’s using it already in B2B?Then we’ll look at a simple checklist to help you assess if Pinterest is right for your business. Starting with whether or not you have a social media policy in place.We’ll follow that up with some ideas for how to integrate Pinterest in to your mix and some ideas for measurement. Last but not least we’ll cover the copyright and IP issues associated with Pinterest. Massive caveat here, my lawyer insists I tell you I’m not a lawyer and cannot give legal advice. However, you can reach him on…. Hold on, surely I need an affiliate link or something in there.
To help me get a feel for whose in the room, can we do a quick survey. Raise your hands if you work in….Technology / ITProfessional ServicesManufacturingOther 1Other 2Who’s using Pinterest already for their marketing? So roughly….
Bookmarking and sharing images – those you find online and those you uploadAlso Youtube video tooCollections known as BoardsGroup BoardsYour imagesImages from around the webRe-pin images from other boardsFollow and be-followedSource of great traffic (for consumer marketers at least, it remains to be seen for b2b) Comscore stats released for September 12 puts Pinterest in the top 50 global websites at 25m visits, but this is behind Instagram, Tumblr, Twitter, Linkedin and facebook. Other photo sharing platforms: Instagram, Flickr, Tumblr, Facebook, Picasso, Photobucket….http://www.delicious.com/andybargery/tag_bundle/Pinterest%20for%20B2B%20Marketing
55% fit into the 25 – 44 age bracket22% have completed bachelors or post graduate educationOther websites of interest to Pinterest users include: Etsy, sixsistsersstuff.com, plainchicken.com, allwomensstuff.com
Visual.ly Infographic http://visual.ly/pinterest-usa-vs-ukDecember 2011 dataUK interests: VC, Web Stats 7 Analysis, SEO, Marketing, PR80% of pins are repins – opportunity for massive amplificationhttp://www.searchenginejournal.com/pinterestingly-enough-interesting-pinterest-stats/45328/#
Do we have a social media policy in place? Is my target audience is on Pinterest? In their work capacity? Do some searches around your keywords and fine out if there is any traffic Do we have a content marketing plan? Do we have some original image assets to use?e.g. product images, event photographs, infographics, ebook covers, concepts. Do we have the resource and authority to manage engagement on Pinterest? Do I have the ability to track traffic to a landing page and monitor goal conversions?
Likely to be relevant for any product targeting an image conscious market.Assumptions: product, channels & propositions ready
Likely to be relevant for any product targeting an image conscious market.Assumptions: product, channels & propositions ready
Visual.ly Infographic http://visual.ly/pinterest-usa-vs-ukDecember 2011 data80% of pins are repins – opportunity for massive amplificationhttp://www.searchenginejournal.com/pinterestingly-enough-interesting-pinterest-stats/45328/#
Curation can lead to amplification of existing online assets
Hubspot – blog traffic, promote events and webinars, show company culture, promote ebooks and other resources. 6,600 followers and following 1,700. ROI? Campaign Monitor – show off their HTML newsletter galleries, inspire designers to use their email marketing platform. Single board, very focused. Dell – product, infographic and advisory content. Not a lot of volume or many followersConstant Contact – design inspiration, infographics, how tos, best practice guides, company culture. 1,700 followers. Marketo – FedEx – telling a story ofCommunity Involvement around the FedEx brand. More of a positioning exercise.
Think SEO – keywords in profile, keywords in descriptionsDetailed profile & link to other social profilesResearch rom Hubspot found:200 words in the description field encourages maximum repinsImages around 800 pixels high, receive mroerepins (so that’s infographics then)Cross promote your Pinterest profileCreative Board titlesFor copyright, always credit the source and photographer, use creative commons where necessary.