Recruitment Likes Social Media (Social Recruiting)
1. Recruitment Likes Social Media
Presented by Andy Headworth
Recruitment International 25th October 2011
2. Andy Headworth
• Established in 2003
• Consult about recruitment
• Strategy
• Process
• Online Recruitment
• Social Recruiting
• Corporates and Recruiters
• Published author of “Smart Social
Media Recruitment Strategies”
Blogs
18. LinkedIn
Keywords 100% Do what it says on the tin
Profile
People Companies Skills Updates Boolean Flip
Search
People Companies Updates Groups
Follow
Personal Company Groups Jobs
Updates
Community Network Jobs Engagement X-Ray
Groups
21. Finding people on Twitter
Fastest growing group on
Twitter is 18-34 year-olds
=45%
2nd Fastest is the
35-49 year-olds =24%
#hashtags
22. Facebook
• Forget the concept of a social network
• It is a content management platform and you are the publishers
• Give them something to ‘like’ ........ not a page full of jobs!!
25. But they make it easier to engage
Like
Comment
Share
26. Facebook Changes
“The News Feed algorithm (edgerank) is based a few factors: how
many friends are commenting on a certain piece of content, who
posted the content, and what type of content it is (e.g.
photo, video, or status update).”
Open graph : no longer a ‘like’ but an action; ‘I recommend’
or ‘I am working for’
Engagement as a brand
The new timeline is your ‘about us’ page
Quality of content ; Sharing
Facebook advertising
27. Google Plus
“The fastest growing social network in history”
Stream Sparks Hangouts Circles Photos Huddles
28. findpeopleonplus.com
Search Criteria
Relationship
Looking For
Gender
Activity
Education
Employer
Occupation
Following
Followers
Country
State
City
31. Mobile - UK
Smartphone penetration is 47% (MMA)
40% of social media users access social media content from
their mobile phone (Nielsen)
11% now have some form of tablet device (IAB)
Have you got a mobile recruiting website for your business?
32. How do you communicate with your candidates?
Remember Cicero ?
Tweet
Direct Message
Message
Facetime
Chat
Message; Circles
Huddle; Hangout
Message
Company updates
Inmail
“If you wish to persuade
Message
me, you must think my Audio Skype
thoughts, feel my Video Skype
feelings, and speak my RSS Feeds
words”