1. Student: Andry Morales Montes de Oca
Instructor: Carol Wonsavage
Final Presentation
September 24 th, 2020

2. Nine Elements of Business
Model Canvas

3. Need for Speed is an EA franchise. The
first series was released in 1994. Other
23 series have been released since then.
NFS Heat (2019) is the last series others
are Underground, Most Wanted, Nitro,
Hot Pursuit, Rivals, and Payback. The
most sold series is Underground 2 (2004)
with 3.74 million units sold.
Background

4. Under 18 years
21%
18 to 34 years
38%
34 to 54
26%
55 to 64
9%
65+
6%
AGE BREACKDOWN OF VIDEO GAME
PLAYER US 2020
Under 18 years 18 to 34 years 34 to 54 55 to 64 65+
Customer
Segments
• Males Between 13 and 54 (who
like car ricing video games)
• Females 18- 35
https://www.statista.com/statistics/189582/age-of-us-
video-game-players-since-2010/

5. Value Proposition
• High- quality graphics and
unique environment
• Easy access
• Support on diverses platform
• A bunch of series (since 1994,
total 24)

6. Channels of
Distribution
• O
ffi
cial EA website at ea.com
• Retail Stores (GameStop,
Walmart, Target, Best Buy)
• Online Stores (Amazon, Ebay,
Microsoft)

7. Customer
Relationship
• NFS -O
ffi
cial EA website
• Social Media (Twitter, Facebook
18.7 million of followers,
YouTube Channel 1.25 million of
subscribers)
• Merchandise (ASOS- NFS)
• Tech support (at ea.com)

8. Key Activities
• Game development and improvement
• Creation and maintenance a platform
• Sound designer
• Motion capture and kinetics
• Purchase Rights
• Marketing
• Administration
• Keep up w/ Intellectual Property
• Sales and distribution

9. Key Resources
• PCs, software and Labs
• Hight speed internet
• Engineers and game developers
• Musicians and actors
• Legal, Marketing, and sales sta
ff
• Administratives

10. Key Partners
• Hardware and software suppliers
• Console manufactures (Sonny,
Microsoft)
• Apple, Google and other app stores
• Car companies (Ex: Porsche)
• Law
fi
rms
• Studios and labels
• Vendor and stores
• Government

11. Cost Structure
• Pay for space (Labs and O
ffi
ces)
• Salaries
• Licenses
• Purchase of rights (exclusivity on
Porsche)
• Marketing
• Administrative costs

12. Revenue Streams
• Sales
• Subscriptions
• Intellectual Property
• Royalties (Sony & Microsoft)
• Licensing
• Advertising
• Merchandize (NFS Payback and
ASOS)

13. There is a decrease in popularity for car
ricing video games
The last series released NFS Heat is
well done product but with very slow
monetization
The company should go for VR and AV.
Promote esports and create a
broadcasting to promote game
purchases and engagement
Conclusion

14. Thank you, Any Question?