The document outlines the steps to create an effective digital marketing campaign, which are: 1) Define campaign goals and metrics, 2) Identify the target audience, 3) Create relevant content, 4) Publish the campaign on appropriate channels at the right time, 5) Analyze results using key performance indicators, 6) Evaluate results and make improvements. It also provides tips for content research, audience analysis, and useful online tools and resources.

1. HOW TO CREATE
DIGITAL MARKETING
CAMPAIGN
EFFECTIVELY
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

2. ● DEFINE YOUR MARKETING CAMPAIGN GOALS
● SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN
● CREATE DIGITAL MARKETING CONTENT
● PUBLISH THE DIGITAL MARKETING CAMPAIGN
● ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT
● EVALUATE THE RESULT
● TIPS & TRICK
LIST OF CONTENTS
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021

3. 1. DEFINE YOUR DIGITAL
MARKETING CAMPAIGN GOALS
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

4. 1. DEFINE YOUR DIGITAL
MARKETING CAMPAIGN GOALS
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

5. 1. DEFINE YOUR DIGITAL
MARKETING CAMPAIGN GOALS
MARKETING GOALS
Brand Recognition
Revenue
Customer Acquisition
Brand Engagement
Customer Relationship
MEASURABLE METRICS
Reach, Impression
Sales
Registration, Leads
Like, Comment, Share, Clicks
Time Response
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

6. 2. SET YOUR TARGETING AUDIENCE
FOR YOUR MARKETING CAMPAIGN
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

7. How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport
2. SET YOUR TARGETING AUDIENCE
FOR YOUR MARKETING CAMPAIGN
Customer Survey by Gathering Customer
Details Such as:
• Age,
• Location,
• Language,
• Occupation,
• Hobby or Interest
• Customer Pain Point (Related with
Your Services or Products)
Ask Yourself 3 Key Questions to
Understand How We Can Help
Customer.
• How can we help?
• What are customer main purchasing barrier?
• Where and When the Customer Buying
Journey Starts?

8. 3. CREATE DIGITAL MARKETING CONTENT
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport
RESEARCH :
Top Trending
What's New?
Best Seller Product
Audience Preference
Competitor

9. 3. CREATE DIGITAL MARKETING CONTENT
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport
UNIQUE SELLING POINT:
What Makes Your Product Or
Service Better Than Competitors.
In online marketing, It’s Really
Important communicating your
USP clearly and quickly

10. 3. CREATE DIGITAL MARKETING CONTENT
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport
ATTRACTIVE CONTENT :
• Relevant With The Audience
• Relatively Fresh With Trends
• Use Graphic, Animation or Video
• Unique Message

11. 3. CREATE DIGITAL MARKETING CONTENT
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport
CALL TO ACTION :
Shop Now
Visit Us
Lets Collaborate
Sign Up Now
Get It Now

12. 4. PUBLISH THE DIGITAL MARKETING CAMPAIGN
WHEN ?
WHERE ?
Choose The Right Channel
That Fit With Your Audience
Make Sure The Campaign
Published At The Right Time
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

13. 5. ANALYZE THE DIGITAL
MARKETING CAMPAIGN RESULT
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

14. 5. ANALYZE THE DIGITAL MARKETING
CAMPAIGN RESULT
CVR (Conversion Rate) ~ Transaction per Visit (%)
CTR (Click Through Rate) ~ Click per Impressions (%)
CPC (Cost Per Click) ~ Cost / Click
Bounce Rate (%)
Average Basket Size (%)
SOME DIGITAL MARKETING KPI THAT REALLY MATTERS
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

15. 6. EVALUATE THE RESULT
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

16. TIPS &
TRICKS

17. Use Hashtags for Grow
Your Audiences
https://sproutsocial.com/insights/instagram-hashtags/
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

18. Use Google Trends for
Content Research
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

19. Use Facebook Creator Studio to
Research Your Audience
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport
https://business.facebook.com/creatorstudio/home

20. Photopea – Online Photo Editor
(Alternative to Photoshop)
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

21. Moat.com – Website for Banner Research
How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport

22. How To Create Digital Marketing Campaign Effectively - Masterweb Event, Feb 19th 2021
Andri Hanryansyah
Digital Marketing Executive
Bodypack & Exsport
Statista.com
Wearesocial.com
Smartinsights.com
List of Useful Website for
Benchmark, Marketing
Strategy and Digital Reports

23. THANKS
MASTERWEB50K
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