The Lead Agency provides marketing services to help clients attract and nurture leads through their LEAD Principle process, which involves learning about clients' ideal customers, engineering marketing programs, taking action through agile tactics, and delivering more and better quality leads; they have helped companies like BlueScope Steel, Bendigo Bank, and PSC Insurance improve lead generation and sales through strategic marketing plans and campaigns. The Lead Agency can design comprehensive marketing programs using strategies like content marketing, social media, email marketing, and SEO to attract new prospects and convert them into customers.

1. Generating new business
from marketing
MAKING CONVERSATIONS MAKE GREAT SALES

2. ABOUT THE LEAD AGENCY
Would you like to finally get measurable, quick results from each and every dollar you put
into any kind of advertising? Do you want to get a flood of new customers and spark a huge
cash flow surge? Are you interested in ending cold prospecting once and for all?
The Lead Agency can do just that. We utilise powerful ways to magnetically attract
prospects and get them to view you as an expert ally and advisor, so that they instantly
want to buy from you.
We use our expertise in marketing strategies, communications and persuasion to build a
comprehensive campaign that really works for you and your sales team. Delivering more,
better quality leads each and every time. In fact, our team has developed a unique process
to run successful growth strategies for all kinds of businesses. The LEAD Principle is our
detailed marketing process, based on 20 years experience in the field.
THE LEAD AGENCY
ATTRACT
Identify new quality
prospects that grow
your business.
NURTURE
Don’t waste a single
prospect: get them
when they’re ready.
ENGAGE
Support your sales team
to help convert interest
into a sale.
DELIGHT
Keep your customers
happy by engaging after
the sale.
UPSELL
Provide other simple
ways to satisfy your
customer’s needs.
REFER
Turn your customers
into your advocates and
gain referrals.

3. OUR APPROACH: THE LEAD PRINCIPLE
The LEAD Principle and its core strategies, have been used with a range of B2B clients
contributing to strong growth and many successful businesses (regardless of industry).
It breaks down all your complicated processes in order to help us develop and deploy a
comprehensive marketing program.
THE LEAD AGENCY
LEARN
We identify who is your
ideal client for the campaign.
What makes them tick? Where
can we find them? What is their
problem and how do you solve
it? What do they value in your
product or service that would
motivate them to meet with
you?
ENGINEER
We design and build a
comprehensive marketing
program that generates action
from your target audience. From
crafting value propositions
through to compelling call-to-
actions, we design and run a
campaign that gets results.
ACTION
We run agile, marketing
tactics based on our detailed
understanding. The key is
being able to test the results
and change the focus quickly.
Even the best planning can be
undone by human behaviour
and an agile approach to any
campaign is essential to make
sure it works.
DELIVER
Proven more leads and
better quality leads. We do that
by delivering tangible outcomes
for your business. The final
piece of the LEAD Principle is
to provide those key elements
for growth and for future
campaigns and reporting.
The LEAD Principle

4. MORE LEADS, MORE CUSTOMERS, LESS TIME.
That’s what you get when working with us. In fact, The Lead Agency provides the right mix
of flexibility and automation. This lets you establish your marketing and lead generation
plans and measure them consistently. Spend more time with hot leads that are ready to
become customers.
And, because it’s comprehensive, The Lead Agency equips everyone on your team with
visibility into trade-offs and choices. Better measurement with greater consensus leads to
better quality leads, increased conversion rates, and more productivity.
THE LEAD AGENCY

5. KEY BENEFITS OF WORKING WITH US
Faster Lead Generation and Deal Close
Increase engagement, interactions, and conversions with our proven strategies. Maintain
complete control over your marketing activities.
Improve Work Flow and Marketing Execution
Test on your terms and timeline. With transparency, each one of your team members will
be able to generate leads and sell. Easily target your key visitor audiences too.
Quickly Prepare and Prioritise Better
Get clearer understanding of which campaigns are working; which materials are needed or
not; and which need to be updated and when.
Gain Instant Access to Important Data
Track what matters to you and your business. Our team provides an endless range of
measurable actions that you can define and measure.
Optimise Spend and Lower Overall Costs
Save money based on performance and well-defined scope of work. We help all-types, from
large enterprises, to agencies, to small businesses and more.
If upon using our team you do not begin to experience astonishing improvements to your
company’s success, just contact us and we will help advise you further. That’s unlikely to
happen though as everyone who hires The Lead Agency team experiences breakthrough
results, and we do everything in our power to make it happen.
THE LEAD AGENCY

6. THE LEAD AGENCY
Successful marketing, demand generation, and lead management hinge on strategies that
align your business more closely to your buyer’s needs and expectations across all phases
of their buying process.
We develop strategic marketing plans and campaigns to build and execute to help our
clients generate more leads and better quality leads. Beyond marketing activities, we
develop strategic marketing initiatives with your ideal customer at the heart of all actions.
»» The value of customers: how do you use your customer data to identify the best
customers and the best opportunities?
»» Identifying the right targets: which customers or who will bring the most value to
your business?
»» Determining the drivers for action: what do you need to say to spark your target’s
interest and how do you get them to act?
»» Value understanding: how do you demonstrate value in what you offer and make
your offer unique?
»» Relevant communication: how can your customers communicate with you (and
visa versa) in a timely and relevant manner?
»» Strategy and creative development: bringing this together to build a compelling
campaign with successful communication materials.
THE LEAD AGENCY
CHARACTERISTICS JOURNEYOBJECTIONSDRIVERS ACTIONS
PROSPECT MAPPING STRATEGY

7. WHO WE’VE HELPED
BlueScope Steel
Transformed the marketing and sales approach to business
development through a ‘solution-selling’program that
utilised a range of marketing initiatives to generate
high-quality leads and customer loyalty. Marketing took
a greater role in building a funnel of prospects through to
qualification for the sales team.
Bendigo Bank
Developed a range of Local Area Marketing (LAM) programs
to drive additional sales from high brand-value. We planned
and coordinated a range of branch-level calendar of events
and proactive LAM campaigns that were integrated with
national brand programs and campaigns.
PSC Insurance
We build a range of tools and resources to help educate,
plan and execute proactive, planned marketing campaigns
for multiple stakeholders. Coordinating with a national
program of marketing campaigns, each activity was easily
customisable to suit the characteristics, budgets and plans
of the individual segments and regions involved.
THE LEAD AGENCY

8. The Lead Agency
Level 2, 476 St Kilda Road Melbourne VIC 3004
www.leadagency.com.au
0408 002 684
info@leadagency.com.au