(Guest Lecture) SEO for Startup Business Swiss German University Business Administration Department Friday, 21 October 2016 Technology is playing a bigger and bigger role in our digital world which in turn affects SEO and how search engines work. So, in order to keep up with the ever-changing landscape, in this post I want to highlight some of basic knowledge and trends in SEO.

1. Getting started with SEO
to achieve your business goals
By Andrew Japar

2. SEO IN A NUTSHELL
Search engine optimization (SEO) is what increases your chances of being found when customers search
for a product or service like yours with Google, Bing, and other search engines by specific keywords.
What is Search Engine Optimization ?
Content
Web Design
Keyword Research Sitemap Optimisation
Website Ranking
Conversion Rate
Optimisation
Feedback
Link Building
Software Development

3. WHY SEO MATTERS ?
SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate.
SEO, the future or just marketing trend
70%
Over
of traffic is organic
versus less than 30%
as paid traffic
51%
of traffic is driven
by SEO
5
Over
searches per day
Billion
90%
Over
of people do not go
past the first page of
search result
Source: digitalmarketingphiliphines.com

4. BLOG/FORUMS
LINK BUILDING
META DESCRIPTION
KEYWORD DENSITY
TYPE OF SEO
Type of search engine success factors
SEO
OFF PAGEON PAGE
HTML & TITLE TAGS
CONTENT ARTICLES
SOCIAL MEDIA

5. GOOGLE HATE LOW QUALITY CONTENT
What is low quality content ?
FREE CONTENT
INEFFECTIVELY WRITEN CONTENT
INADEQUATELY RESEARCHED CONTENT
COPY CONTENT
THIN CONTENT
SPUN CONTENT
Content written for content's purpose
that is of no genuine worth to site guests.
Content that can be discovered
somewhere else (counting all alone site
at times).
Content that contains real blunders or is
shallow in substance.
Content offered uninhibitedly to use on
your site.
Content that is of inadequate length to
give esteem.
Unoriginal content that has changed
rendition of other content.
#5
#6
#4
#2
#3
#1

7. EXAMPLE OF LOCAL SEO
SEO, the future or just marketing trend

8. WORDS
TOP KEYWORD IN 2016
SEO, the future or just marketing trend

9. define how your target customers
will search for your business.
Landing pages are your home page
and some specific internal pages.
HOW TO DO KEYWORD RESEARCH
SEO, the future or just marketing trend

10. main product of hologram Indonesia is
“projection film” and “hologram”, so we
want customer to search “hologram di
Indonesia” and ”projection film di Indonesia”.
HOW TO DO KEYWORD RESEARCH
SEO, the future or just marketing trend
hologram indonesia
hologram di indonesia
3d hologram indonesia
holographic indonesia
jual lumiglass

11. Here are the tools:
adwords.google.com
www.bing.com/toolbox/keywords
HOW TO DO KEYWORD RESEARCH
SEO, the future or just marketing trend

12. HOW TO DO KEYWORD RESEARCH
SEO, the future or just marketing trend

13. HOW TO DO KEYWORD RESEARCH
SEO, the future or just marketing trend

14. google rules to be the 1st

15. GOOGLE ANALYTICS
http://analytics.google.com

16. https://www.google.com/webmasters/tools/dashboard
GOOGLE WEBMASTER

17. https://www.google.co.id/business
GOOGLE MY BUSINESS

18. https://www.google.com/trends/
GOOGLE TRENDS

19. Create google plus account will improve your presence by google
GOOGLE PLUS & REVIEW

20. SEO BEST PRACTICE

21. If your domain name exactly matches your keywords Google places a
relevancy bonus on your site. (ex: hologramindonesia.com ranks easily
for both hologram di indonesia and hologram indonesia).
If you are going to be working in competitive fields, or if you will have
large sites, you may want to use a different domain for each different
language you are targeting.
Domain name will have great impact on your keyword
PICKING DOMAIN NAME

22. Create google plus account will improve your presence by google
TITLE & META DESCRIPTION
Page Title
Meta Description

23. Original content will help your website to improve SEO
BLOG & ORIGINAL CONTENT
Website with blogs get
55%
more SEO traffic than websites that do not
CONTENT IS KING
RESPONSIVE DESIGN
BLOG LINKING
Original content will achieve better result
because google know if you copy.
Responsive design will make user more
comfortable to open the site in mobile.
Don’t forget to add linking and
suggestion to another blog.
#3
#4
#1
EDUCATIONAL CONTENT
Create educational insight related to your
product then add 20% for sales word.
#2

24. Proper image description will improve your presence by google
IMAGE DESCRIPTION

25. SOCIAL MEDIA & BACKLINK
SEO, the future or just marketing trend
REFERRAL LINK IN & OUT
SOCIAL MEDIA PROFILES
HUMANISE ALGORITHM
You can link your social media like facebook,
twitter, instagram, kaskus or other blog/forum
to increase good quality backlink.
While social shares may or may not affect a
webpage’s position in search listings, your
social profiles definitely influence the content
of your search results.
Google is slowly humanise their algorithm,
therefore if the content is very helpful
based on human, so google will accept.
#2
#3
#1

27. THANK YOU
Thanks to SGU BA Department for having me

28. . THANK YOU .
andrewjapar@hotmail.com
ANDREW JAPAR
081905303043