Being Open at the OU, UK
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An overview of free informal learning services at the OU, UK
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Being Open at the OU, UK
- 1. Being Open at the OU Andrew Law, Director Open Media Unit andrew.law@open.ac.uk
- 2. 2
- 3. 3 Prepare
- 4. Syndicate to reach new learners 4
- 5. 5 Syndicate to reach new learners
- 7. Why is OpenLearn important? 7 Enquirers: 13% of visitor enquire about qualifying with the OU. 37m Total visitors worldwide inspired by free learning from the OU since launch. 4.5m New visitors every year. Social Impact: OpenLearn helps ensures our campus remains truly open, with academic perspectives on important community issues. 0.5m
- 8. What do our learners feel? 8
- 9. 9 What do our surveys tell us?
- 10. 10 ‘OpenLearn gives me the opportunity to sample course material, determine realistic goals & gauge my capabilities.’ ‘It is a fantastic idea … it has given me the confidence to start studying’ ‘I now see that it is vital that I invest in myself and enrol in a full course in order for the business to be effective, profitable and successful’. More likely to take another free course. More likely to recommend OU content to others. Inspire Prepare Qualify More likely to take a paid- for course. What do our learners feel? 80% 80% 30%
- 11. The Business of Football 11
- 12. Syndicate to reach new learners 12
- 13. OpenLearn OpenLearn Works Content Creation Manage & Transform Distribution & Services Content Creation Open University Supported Externally Supported Supporting Others - OpenLearn Works Manage & Transform Distribution & Services 13
- 14. WebPaper Mobile HEAT Supporting Others - OpenLearn Works 14
Editor's Notes
- Martha thank you – and sorry to stand here between you and your lunch – but I’ll try to be quick Today celebrating student success in qualifying with the OU – amazing effort they have put into their achievement with the support of the OU. But the hundreds we celebrate with today (and thousands over the next few weeks in cities around the country) – are just part of the OU’s support.
- Our royal charter asks us to be open the broader community. And by being truly open (free) with some of our content we support more – not thousands … not tens of thousands – but millions and it could be argued hundreds of millions in starting learning journeys with the OU. And one part of that is OpenLearn - one of our free online learning channels that support journeys into learning.
- So how do these learning journeys start? 25 series a year with the bbc 250 million brand views of programmes – probably closer to half a billion worldwide each year. All point at OpenLearn – where we Inspire – with games and videos to help people get started Help prepare – with substantial samples of our under graduate materials in the public domain And of course point to study -
- We think syndication is important – getting the same content onto multiple channels – helps us reach more and different people We will build on this this year from these three initial channels to many more BUT critically ONLY openlearn will really allow us a degree of control over how our materials are shown, deliver on brand impression, and be optimised for offering next steps to OU
- Click on YT picture to get get movie Click on movie to play history of science short click (embedded – do not need internet access)
- Each channel or platform can bring special features Those in the inner rings do everything the others in the outer rings do …. Broadcast channels – very good for inspiring interest on scale and raising awareness Online distribution channels allow greater opportunity to explore interests Social channels allow community building and some allow commitment to not just exploring learning materials – but actually taking a course in a group OpenLearn allows all of the above … Each channel/platform has different scale and demographic
- Why is it important … Scale
- Not just content on web Units downloadable ebooks Track progress Systems mark activities – issue certificates and electronic badges – keep a profile
- We think syndication is important – getting the same content onto multiple channels – helps us reach more and different people We will build on this this year from these three initial channels to many more BUT critically ONLY openlearn will really allow us a degree of control over how our materials are shown, deliver on brand impression, and be optimised for offering next steps to OU
- We would not be the OU without thinking about how what we have learned could be more useful to in helping others with a similar social mission…
- Where next? OpenLearn was launched 9 years ago – with the kind support of the Hewlett foundation – and in between the OU has matched it’s investment in the site with ongoing external support, and will continue to run this service. But - we have major ambitions for it’s tenth anniversary – and we know we need external support from friends of the OU and its mission to achieve these outcomes: We want more content – to launch our 1000th course by the end of next year We want to be more accessible – inspired by our colleagues in Ethiopia to be more mobile We want to support more social activity – group formation and informal tutor groups – say for care workers of the UK We want to encourage more to do what we have done with easier tools and more support on openlearn works We can achieve these without support – and hoping that some of you here today maybe able to offer support – in terms of advice – partnership and potentially philanthropic support – but for now – especially our honorary graduate – please just enjoy your lunch