We looked at the top 10 Fashion Retail brands on Facebook in South Africa over the first quarter of 2016

1. Comparison of
Top 10 Fashion
Retail Brands on
Facebook in South
Africa
Q1-2016

2. Top Fashion Retail Brands on Facebook Q1-2016
• We looked at the top 10 Fashion Retail
brands on Facebook in South Africa over
the first quarter of 2016
• Read on to find out how brands like
Truworths, Mr Price and PEP performed.

3. Highlights
• With a growth rate of 15%, Truworths Fashion enjoyed the highest Fan
Growth Rate amongst the 10 brands analysed
• Among the brands analysed, PEP was engaging best with their fans with the
least amount of posts. Sportscene was almost the exact opposite with the
most posts and second lowest engagement score.
• Mr Price / MRP leads the way in total fan base but also showed they know
what their fans want by excelling in all areas of the report.
• The most engaging content was competition related
• Spree.co.za had an impressive 47% positive sentiment.
• Mr Price / MRP responded to the highest percentage of fan posts (80.22%)
in the shortest average time frame (443 minutes).

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5. Mr Price / MRP had the largest fan base of 810,595 while Truworths Fashion showed the highest fan growth of 14.78%.
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K
Growth%
Number of Fans
WOOLWORTHS SA Tomy Takkies Mr Price / MRP Edgars LEGiT Fashion
Truworths Fashion Identity spree.co.za PEP sportscene
Fans

6. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Lesotho Countries < 2% Zambia Botswana Other Countries
South Africa Namibia Lesotho Countries < 2% Zambia
Fans - Geography

7. Mr Price / MRP had the highest PTAT of 2.88% as a percentage of its average number of Fans during this time period.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
0K 100K 200K 300K 400K 500K 600K 700K 800K 900K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Tomy Takkies WOOLWORTHS SA Mr Price / MRP Edgars LEGiT Fashion Truworths Fashion Identity spree.co.za PEP sportscene
Conversations

8. sportscene published the greatest number of posts (331). PEP had the highest average engagement, with a score of
666.
0 50 100 150 200 250 300 350
0 100 200 300 400 500 600 700
WOOLWOR…
Tomy Takkies
Mr Price / MRP
Edgars
LEGiT Fashion
Truworths…
Identity
spree.co.za
PEP
sportscene
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

9. Mr Price / MRP received the most number of Likes (336,202), PEP got the most number of Comments (7,801) and
LEGiT Fashion had the most number of Shares (2,047).
0K 50K 100K 150K 200K 250K 300K 350K 400K
WOOLWORTHS SA
Tomy Takkies
Mr Price / MRP
Edgars
LEGiT Fashion
Truworths Fashion
Identity
spree.co.za
PEP
sportscene
Likes Comments Shares
Engagement Breakdown

10. Most Engaging Brand Posts
PEP
17-MAR-16, THU 3:00AM
It’s competition time! Tell us how many
hooded baby boys’ & girls’ tops you see in
the below image a ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
999 3,253 2,655 227 Uncategorized
LEGiT Fashion
05-FEB-16, FRI 6:23AM
Ladies, February is all about Saying
Yes To the endless possibilities in life.
Tell us what you ar ..
PEP
26-FEB-16, FRI 2:00AM
What is your favourite baby product from
PEP? Let us know and you could win
yourself a R100 PEP Vouc ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
994 1,644 1,215 1,057 Uncategorized
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
984 5,757 872 120 Uncategorized

11. Most Engaging Brand Posts
Tomy Takkies
08-MAR-16, TUE 1:09AM
When your whole family has their favourite
pair on, you know it’s going to be a good
day!
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
977 11,185 90 8 Uncategorized
Tomy Takkies
17-MAR-16, THU 2:00AM
Shake things up with this fresh and cool
pattern. Add the Tomy Denim Tribals to
your collection toda ..
Edgars
26-JAN-16, TUE 3:00AM
Need new gym gear for the new year?
We’ve got you covered! Visit
http://www.edgars.co.za/women/act ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
967 9,841 98 30 Uncategorized
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
964 7,621 45 32 Neutral

12. WOOLWORTHS SA's Facebook Page saw the highest number of Fan posts (1,422).
0 200 400 600 800 1000 1200 1400 1600
Tomy Takkies
WOOLWORTHS SA
Mr Price / MRP
Edgars
LEGiT Fashion
Truworths Fashion
Identity
spree.co.za
PEP
sportscene
Number of Fan Posts
Fan Posts

13. spree.co.za received the highest percentage of Positive Sentiment (47.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Tomy Takkies
WOOLWORTHS SA
Mr Price / MRP
Edgars
LEGiT Fashion
Truworths Fashion
Identity
spree.co.za
PEP
sportscene
Negative Neutral Positive
Sentiment Analysis

14. Mr Price / MRP responded to the highest percentage of Fan posts (80.22%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
0 500 1000 1500 2000 2500 3000 3500 4000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Tomy Takkies WOOLWORTHS SA Mr Price / MRP Edgars LEGiT Fashion Truworths Fashion Identity spree.co.za PEP sportscene
Brand Responses

15. sportscene published the most with 331 posts, among the brands in "Fashion Retail" Group.
8%
4%
6%
10%
14%
9%
13%
25%
6%
5%
Truworths Fashion PEP LEGiT Fashion Mr Price / MRP WOOLWORTHS SA Edgars spree.co.za sportscene Identity Tomy Takkies
Share Of Voice – Volume of Posts

16. Mr Price / MRP received the largest volume of Likes (336,202), among the brands in "Fashion Retail" Group.
5%
12%
2%
38%
2%
11%
6%
6%
8%
10%
Truworths Fashion PEP LEGiT Fashion Mr Price / MRP WOOLWORTHS SA Edgars spree.co.za sportscene Identity Tomy Takkies
Share Of Voice – Likes

17. PEP received the largest volume of Comments (7,801), among the brands in "Fashion Retail" Group.
4%
28%
10%
14%
19%
5%
2%
7%
6%
5%
Truworths Fashion PEP LEGiT Fashion Mr Price / MRP WOOLWORTHS SA Edgars spree.co.za sportscene Identity Tomy Takkies
Share Of Voice – Comments

18. LEGiT Fashion received the largest volume of Shares (2,047), among the brands in "Fashion Retail" Group.
3%
12%
22%
14%
20%
9%
7%
8%
2%
3%
Truworths Fashion PEP LEGiT Fashion Mr Price / MRP WOOLWORTHS SA Edgars spree.co.za sportscene Identity Tomy Takkies
Share Of Voice – Shares

19. During this time period, Range of babies’ tops ONLY R24.99 each – ALL WINTER! was the most engaging run by PEP.
spree.co.za published the most (7) in its Easter Hunt Riddle campaign.
0 1 2 3 4 5 6 7 8
0 200 400 600 800 1000 1200
Instagram of the…
Easter Facebook…
The Festival Edit(Mr…
#EdgarsFROW(Edgars)
Buy any 2 of your faves…
#Truworthswinter(Truw…
Get R500 fashion…
Easter Hunt…
Range of babies’ tops…
SALE UPTO 50% OFF…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

20. Thanks For Reading!
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21. Thanks!
For a detailed analysis on any of the brands included in this report
Please contact us at
info@whysatisfy.com