So i have a website, now what?
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Basics of what you should do now that you have a website.
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So i have a website, now what?
- 2. So I have a website, now what?
- 4. Regularly add new content
- 7. Text content
- 10. Contact Form
- 11. Don’t forget about the “technical” stuff
- 14. <img src="…" alt="... ">
- 15. Give people a reason to come back
- 17. EVERYWHERE!!!
- 19. Online adverts
- 20. Offline adverts
- 22. EVERYWHERE!!!
- 23. Newsletter
- 24. MailChimp
- 25. Inbound links
- 26. dmoz.org
- 27. Ask relevant sites for a link
- 28. Social media
- 29. hootsuite.com
- 30. Google Analytics
- 33. High bounce rate
- 36. sitemap.xml
- 37. Regularly monitor for issues
- 38. Insights
- 39. Search queries
- 40. See it as Googlebot sees it
- 41. Links to your site
- 43. Keep your site up-to-date
- 44. Keep your site optimised
- 46. If you need help, call or email us 01474 704400 info@mso.net
Editor's Notes
- Question most people don’t ask A lot of people think a website is setup and forget
- Search engines seem clever Only see the content in text Don’t put content in images Use alt tags to describe images
- Add new content regularly Depending on niche depends how regularly
- Only add unique content Never copy and paste content from other sites
- Make sure the content has value to visitors For example, if you’re a plumber “how to” guides might be a good option Stay inside niche and expertise
- Text content is a must as it is what search engines index
- Host on a video service like YouTube or Vimeo YouTube has small SEO advantage, plus you can have a channel, subscribers, etc…
- If you have video content, make that into text content, e.g article(s) based on the video content or transcripts
- Have an obvious point of contact on every page Collect as little data as possible, e.g. only Name and email address / telephone number Don’t make anything mandatory if you don’t need to.
- Search engines seem clever Only see the content in text and meta data
- The title tag is one of the most important tags, so think about it 50 to 70 character (inc spaces) max Relevant to page content
- Second most important tag Up to 150 characters (inc space) Describe content in a concise but descriptive way Relevant
- Optimise image file size Correct image size TinyPNG.com Don’t put content in images Use alt tags to describe images
- Compelling content To remember your business
- Tell people your site exists
- All business materials have web address Online and offline Including things like company vehicles Emails
- Tell existing customer Either via a one time email blast Or mail shot if you don’t have email addresses
- Use highly targeted online adverts If you are a local business only advertise to the area you cover
- Include web address Prominently Newspaper ads Radio ads Leaflets Brochures
- Register with Google My Business Puts you on Google Maps Add the “info” panel the Google Search Results Page when people search for your business by name You can control (to a degree) the information Google gives people about your business in this panel
- Can’t say this enough
- Whilst people are on your site get them to sign up Ask for nothing more than an email address
- Use a trusted service like MailChimp, which is free for smaller users, up to 2000 email addresses Send newsletter with new content at least once a month
- Google (and others) are still about inbound links No matter what Google would like you to believe
- Apply to be listed in dmoz Find relevant category, click “Suggest URL” and fill out form Good luck, can take weeks to months be get listed, often NEVER
- Associations or membership organisations you belong to e.g. chamber, etc…
- Share you new content on social media Regularly re-promote existing, high value content
- Use hootsuite to post to multiple social media accounts at one time Get basic social media analytics Pay for more advanced features, from £6.99 per month
- Register for a free and install it on your site May need your web developer to install
- Regularly monitor your traffic levels, sudden drop off suggest there is a problem
- Looks for pages with high bounce rates, e.g. anything over about 80% Looks at the page in question and see why the bounce rate is so high and what you could change to improve it
- Register for a free and verify your site
- Add your XML sitemap
- Regularly monitor it for issues
- Get insight on various aspects of your website from Googlebots PoV
- See what queries your site is appearing for on Google Keywords / phrases Avg. position Over time
- How your site as Googlebot sees it Keywords Server responses Fetch as Googlebot
- See the inbound links to your site Google sees See internal links on your site
- See any manual actions Google has taken on your site Manual actions are bad and need immediate attention
- Regularly have an expert analyse your site Advancements in technology New techniques The web moves fast, don’t get left behind
- Previous point about keeping up-to-date When adding content make sure you are optimising images Break content down into relevant chunks so pages are not too big
- Making continuous small incremental changes to your site is better User shock Think about Amazon or Google, they changes things all the time but your never notice 2011 presentation Amazon said they deploy a code change to their site every 11.6 seconds (weekdays)