1. Northern Colorado Psychological Services Clinic
Marketing Plan

2. Overview
Executive Summary 3
Research 4
History 5
Competitor Analysis 6
SWOT 8
Target Market 10
Strategy 11
Tactics 12
Events 12
Promotions 13
Social Media 14
Public Relations 15
Time Line 16
Evaluation 17
Conclusion 18

3. Executive Summary
To bring the Psychological Services Clinic an increased response rate and
foot traffic using serveral different techniques.
Targeting Two different markets starting at the Local High Schools more
specifically the seniors. Second, focusing with the middle age working pop-
ulation of Greeley. These two markets are the most effective to target.
Given limited time and budget the most effective opperation is to target on-
line where many are allocating more time. Especially now with Facebook
being the most visited site online. Then the campaign will focus on attend-
ing local events not just limited to campus life and activites but also setting
up active partcipation With local schools and charities. Giving a more ef-
fective presence in the community will promote the services further.

4. RESEARCH
Through the research conducted from Current Sociological Studies Show
that while many people use Psychological services very few seek them. This
is caused from the service being considered an Unsought Product/Service.
Not only Unsought Product but also the stigma that something is wrong if
you go to a therapist.
Though there are many reasons to go see a therapist.
Even as shown in the Graph over 48% of US Adults have some Stress disor-
der often starting at age 14.

5. History
Psychological Services Clinic has been in opera-
tion for 50 years on high quality, low cost, provid-
ing education and hands on experience to gradu-
ate students. Specializing with many different
areas to aid the community of UNC.

6. Competitor Analysis
Dr. Byron-Child Psychological Services
Consultants and Services specializing in childrens play
therapy. Lead by Dr. Byron of the UNC Psychology Dept.
focusing on helping children from abused families and
helping to increase child productivity. Practices located
across serveral differnt states.

7. Competitors
Scott Campbell MA
Scott Campbell offers a variety of patient treatment specializing in Ado-
lescents (15-19) and Adults. With a special focus in Trauma, Relationships
and Addiction. Prices are moderate in the field at $90 per session.
Ackerman and Associates:
Operating on Similar Principles to PSC provide counseling and services
for a wide variety of areas and specialties. They have been active for over 20
years and provide excellent resources.

8. SWOT
Strengths Weaknesses
Multiple Services Weak performance
High Quality Counseling Unsought Service
Low Cost Focus more on Campus Students
Opportunities Threats
Constant Growth of Pasionate
Students Many sellers for few
buyers
Training to ensure quality shall
be delivered Cost for new entrants low
Partnerships with many Health Unsought Service
Facilities for Clients

9. Target Market
Our Target Demographic will consist of two segments.
The first consisting of High School Females ages 15-19. They are in the
most distress acording to most sociological research. This is according to
“The Sociology of Mental Health”-textbook to sociology of mental illness
class 2011. These students are under pressures from peer pressure and to
begin pursuing goals.
Our second segment is focused on those aged 35 and up. Where the
services of the center can be more effectively utilized and provide the
greatest affect.

10. Strategy
Promoting to Greeley and Surrounding Areas the
High Quality service and quality check offered at
the Psychological Services Clinic, while also keep
our market realizing the affordability and comfort
offered at the PSC compared to competitors with
similar fields and practices.

11. Tactics
Using multiple tools to promote and inform the
clients PSC should look into using tools that cre-
ate more personal forms of selling.
Therefore there will be several tactics to promote
thoughout every school year
Local Events/Organization Participation
Fairs and Special Studies
Social Media

12. Events
PSC has increased their success through attending local events. The PSC
to enhance image invests in waterbottle handouts. Because of the amount
of impressions PSC should continue its use and look into coffee mugs to.
Coffee Mugs and Waterbottle handouts will create similar interest and reach
out to our different markets. These will have a peak identification of 40
impression minimum per each use.
Psychological
Services Clinic

13. Events
There will be several points to Events
• School
• Special
• Week-Long
School Events:
These are a continuation of current events partcipating at on campus
events including:
• Fall Bizzar
• Spring Fair
• Student Week
• Any currently attended events

14. Special Events
Specialized Events include Non-current participation. PSC
should become more heavily involved in community organized
events (if plausible) Some community events can include:
• Blood Drives
• Health Fairs
• Home and Garden Show (note can apply for non-profit status)
• Tribune Sponsored Events (apply as not for profit)
• Special Classes at Schools

15. Week-Long Events
These are events that are UNC special events
that last all week. PSC participates in some
events. These event participations should be
continued but also PSC should host thier own
event.
This event could be the Stress Free Week, where
many students are concerned about grades and
classes. PSC and the Campus Clinic should
provide group counseling sessions at the UC
where students between certain times may come
and vent out frustrations and relax.

16. Social Media
With a greater percentage of the population migrating toward the use
of Social Network Services it is imperative that the PSC recognizes
their public online. Multiple institutions have begun online programs
and communication needs.
We will target on the major networks
Facebook
Twitter
YouTube
-Website Redesign

17. Facebook
On Facebook we will focus on giving people a place to meet the PSC to re-
duce their fears of coming into the unknown. Giving tips and providing a
gathering place for other clients to form their own community and support
group.
To Acheive, we will have to use the multiple applications available on Face-
book Such As:
• Iframes-Create Welcome Page and Own Content
• Links-Providing links to Web,Twittter, etc. and link across bounds
• RSS Feeds-To give people a chance to connect with other Blogs
• Redesign Photo-More comforting and a banner to further promote
• Causes-Allow us to promote more PSC events

18. Twitter Page
On Twitter PSC will use the quick micro-blogging site to connect with
other Psychologists and improve their standing of high quality. Along with
promoting an online help station where we can use the hashtag #toomuch.
The hashtag is confidential this will also provide a way for PSC to look at
conversations and help solve problems.
We can also help promote UNC events introduce Staff in blogs and send
out messages. Sending helpful themes throughout the day and extra help
thoughts.

19. YouTube
YouTube can become a great asset. There are over 111 million unique users
of YouTube and they are still growing. Even the average person spends over
2.4 hours a day on the popular video sharing site.
This is a great way to introduce team members and PSC approach to the
service helping lead many people through the process of what will happen.
PSC can introduce their new or incoming staff each semester to create a
knowledge base so people know who they are, and what will happen helping
them relax.

20. Evaluation
The evaluation of this campaign will be determined by increased foot trafic and recognition to
the Psychology School Services. This can be measured through a survey handed to clients as part
of the information filled out in first session. Questions can be added asking clients where they
heard of the services mentioned. This also creates a balance of the activities used by
Psychological services when re-evaluating the marketing plan on a yearly basis. All activities will
be monitored by the distribution of Water bottles. These events can then be evaluated and find
where the greatest traffic lies.
Second measurement tool will involve using Facebook Insights, Twitter Metrics, and Klout com-
puting. With a Facebook page it becomes easy to monitor who is using the site and how many
new members have joined. The same is true of twitter, there is a basic measurement of new fol-
lowers and those who use the hashtag. Klout.com is also recommended for use the application is
free and will track your influences using several key influences. All the scores will help measure
the influence of Psychological Services throughout Greeley and give an online presence and sense
of community to those who have high stress, and other mental factors.

21. Time Frame
Advertising/ August September October November December January February March April May June July
Month
Digital
Boards
Stress Free
Week
Social Media
Call Log
Events on
Campus
Community
Events
Teaching at
Schools
Legend:
Continuos
Medium
Heavy Use
Promotion
Light
Promotion