1. PERSONAL BRAND EXPLORATION
Andrew Coleman
Project & Portfolio I: Week 1
May 8, 2023

2. IDENTITY
I was always told as a child that only I
could make my dream come true. That if I
wanted something enough, I would do
anything in my power to make it happen.
Ive stood by this phrase all my life and it
has taught me that hard work and
dedication are the keys to success. I got
to see this first hand as I helped my
moms dreams come to fruition. She
started her own food truck with nothing
but what she already had and I helped
with marketing and sales. In our first year
we made just over 6 figures net. Soon my
hard work will pay off and my dream of
becoming a sports broadcaster will come
to life.

3. PROFESSION
Potential Job Titles:
• News Analyst/Reporter
• Radio Host
• Broadcast technician
The Guy Next Door - This means I
like to get people incorporated.
Working in teams is where I excel.
Broadcaster for Sports Media

4. TARGET AUDIENCE
Mike Dempsey
Outreach Plan:
• My plan is to do more research on his background and
try to find some sort of common ground for easier
communication
• HIs email and twitter are on the 1010XL website, so I
can contact him through that
• I plan to follow up by the end of the month
Radio Host at 1010XL Radio
Emmanuel
Thalerand
Outreach Plan:
• I plan on following him on more of his social media
accounts to make better contact
• I have already followed on LinkedIn and have made
small contact
• I plan to follow up with him by the end of the week
On Air Producer at 1010XL
Amy Riley
Outreach Plan:
• I plan on formulating several in depth questions on how
to not only work at ESPN but to also Succeed
• I follow her LinkedIn profile and several other social
media profiles
• I plan on messaging her directly through LinkedIn or
even going through espy to contact her.
Senior Recruiter at ESPN

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Earn at least 100 followers on LinkedIn
‣ I plan on doing this by posting more content
and just generally more active on the account.
Im giving my self 1 year after graduation to do
this
Mid Term: (2030-2035)
• Gain at least 5 clients through my website
- My idea is to not only post more content on
the website but to also advertise the site in some sort of
way. I want this accomplished in 3 years after I graduate
Long Term: (2040-2045)
• Get a a position at 1010XL
‣ I figure that by this time I will have enough past
clients and have enough expirenece to obtain
this goal which is my ultimate goal. I’m giving
my self 5 years after graduation.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media
SOFT
HARD
Novice / Adept / Expert
Video Production Novice / Adept / Expert
Content Creation Novice / Adept / Expert
Research Novice / Adept / Expert
Adobe
SOFT
HARD
Novice / Adept / Expert
Script writing Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Communication Novice / Adept / Expert

7. I help companies expand their profit margins
by bringing people together and boosting
productivity.
PROMISE

8. CREDENTIALS
Work Experience:
• College Hunks Moving and Junk
Removal (required me to not only sell
jobs to potential customers but to carry
them out as well)
• Patty Shack INC (sales and marketing)
Education:
• High School Diploma, Clay high
school (2022)
• Majoring Sportscasting (bachelors), Full Sail University, (2022 - 2025)
Volunteer work:
• Green Cove Springs (GCS) Public Library
• The Food Pantry in GCS
• GCSPD

9. COMPETITION
Curtis D. Acker
Industry Experience:
• Previous Manager for Niagara
University Women’s D1 Basketball team
Education:
• Current student at Full Sail University earning
bachelors in Sportscasting
• Highschool Diploma
Leadership Experience:
• Manager for Women’s D1 Basketball team
Skills and Proficiencies:
• Excel/Google Sheets - 0 endorsements
• Word/Google Docs - 0 endorsements
• Adobe Illustrator - 0 endorsements
Andrew Coleman
Overall Online Presence:
• Fully customized LinkedIn profile and other social
media platforms(instagram, Facebook, etc.) with
multiple connections on all accounts and has a
professional headshot.
• Grade: Average 50 out of 100
Industry Experience:
• Close to 70 hours of in studio
experience
• On air, Production, audio
Education:
• Highschool diploma
• Current student at Full Sail University earning
bachelors in Sportscasting
Leadership Experience:
• Captain of Bass Line of the Blue Devil Brigade
Skills and Proficiencies:
• Social Media - 0 endorsements
• Communication - 0 endorsements
• Content Creation - 0 endorsements
Overall Online Presence:
• Fully customized LinkedIn profile and other social
media platforms(instagram, Facebook, etc.) with
multiple connections on all accounts and
professionalhead shot
• Grade: average, 50 out of 100

10. COMPETITION
Brian Sexton
Noteworthy Experience:
• Motivational Speaker
Andrew Coleman
Industry Experience:
• Senior Correspondant for jaguars.com
(9 years)
• Voice of the Jacksonville Jaguars (20
years)
Education:
• Bachelor of science in broadcast journalism at The
University of Kansas (1987-1991)
• Bachelor of Science in Radio and Television News at
The University of Kansas (1987-1991)
Skills and Proficiencies:
• Article writing - 100+ endorsements
• Social Media - 100+ endorsements
• Natural Story teller - 100+ endorsements
Overall Online Presence:
• Completely customized LinkedIn, active on all social
media, writes articles for the Jaguars official website,
extremely professional head shot and thousands of
connections
• Grade: Superior, 100 out of 100
Industry Experience:
• Close to 70 hours of in studio
experience
• On air, Production, audio
Education:
• Highschool diploma
• Current student at Full Sail University earning
bachelors in Sportscasting
Leadership Experience:
• Captain of Bass Line of the Blue Devil Brigade
Skills and Proficiencies:
• Social Media - 0 endorsements
• Communication - 0 endorsements
• Content Creation - 0 endorsements
Overall Online Presence:
• Fully customized LinkedIn profile and other social
media platforms(instagram, Facebook, etc.) with
multiple connections on all accounts
• Grade: Average, 50 out of 100

11. BRAND POSITION
For business owners, who rely on teamwork for
success, I provide knowledge and experience with
working in teams. Ive shown this in my work with
Patty Shack inc, by turning a company with
nothing into a 6 figure company.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 1010XL (Internship)
‣ 2024 | Jacksonville, FL
• OTT USA presented by Spots Pro
‣ March 12th - 13th, 2024 | New York
• News4Jax (internship)
‣ 2025 I Jacksonville, FL
Digital Marketing
• Primary Content: I plan to post more on all of my social
medias instead of just instagram. This includes just regal
posts, comments, and shorts.
• Primary Tools: All social major social networks (LinkedIn,
Instagram, etc.) will be used
• Website: My Website will include all of my latest work including
videos, pictures, edits, or links to articles that I have written so
that people can come to my website and see all of my
experience and growth.

13. PROFESSIONAL DEVELOPMENT
Mentor
• My mentor must have at least 10 years experience in
the field. He Also must be well educated in my field of
work. Must have a partnership by 2025
Formal Education
• Bachelor of science in Sportscasting at Full Sail
University
Technical Skills
• Video production - February, 2026
• Audio production - February 2026
• Communication - January 2024
Soft Skills
• Time Management - January, 2024
• Research - January 2024
• Quick Thinking - March, 2025

14. Andrew Coleman
You know when your employees begin to argue and tempers rise? Well,
what I do is bring people together and find common ground so that
productivity can resume. In fact, back in high school, my teachers used to
call me the Peacekeeper because I would seem to solve everyones
arguments and problems.
“

15. REFERENCES
Delta, Rachel. (2023). 15 Transfreable Skills That Companies
Want. Retrieved from https://www.flexjobs.com/blog/post/
transferable-skills/
Acker, Curtis (2023). LinkedIn Profile. Retrieved from https://
www.linkedin.com/in/curtis-d-acker-487b53251/
Sexton, Brian (2022). LinkedIn Profile Retrieved from https://
www.linkedin.com/in/thatbriansexton/
Nugent, David. (2023). OTT conference details, Sports pro
media, Retrieved from https://usa.sportspro-ott.com/
Contributor, Chron (2021). Skills for a sports commentator.
Retrieved from https://work.chron.com/skills-sports-
commentator-21876.html
OnLine, ONet (2023).Broadcast Announcers and Radio Disc
Jockeys, Retrieved from https://www.onetonline.org/link/
summary/27-3011.00
Dempsey, Mike (2023).LinkedIN profile, Retrieved from https://
www.linkedin.com/in/mike-dempsey-b7604728/
Riley, Amy (2023). LinkedIN profile, Retrieved from https://
www.linkedin.com/in/amy-riley-3629677/
Thalerand, Emmanuel (2023) LinkedIn profile, retrieved from
https://www.linkedin.com/in/emmanuelthalerand/