DESIGN THINKING In Education ANDRES
OSPINA

INTERACTIVE
PRODUCTION
Fall 2014

How am I going to
do this?

Why am I doing this?

Because I care; I wanted
to share more Because I care; I wanted to share more

I felt a great responsibility
for the type of impact I was going to make on the students’ lives. I felt a great responsibility for the type of impact I was going to make on the students’ lives.

I wanted to bring real
life approaches and processes into the class I wanted to bring real life approaches and processes into the class

How can I start?

Listen to people Create Empathy
Meaningful Service Collect Feedback (Know them individually) Inspire through storytelling (Make a connection) Solve meaningful problems (Focus on doing what’s best for them) CLASS PRINCIPLES

ESTABLISH A
RELATIONSHIP1

Inspire

Think Big

User Student=

Self persona exercise

Collect
Feedback
and ideas

BUILDING
TEAMS2

Pitching and
recruiting
talent

HCD
Technology
Business
Design

32 Students
6 Teams

A lean start
up mindset

What smart companies expect from
their employees?

It doesn’t make sense to
hire smart people and then tell them what to do; we hire smart people so they can tell us what to do. —Steve Jobs

NEW COURSE
OUTLINE3

Increasing number of tools =
generic product Unique product = much better value

Because
is fun!

I used Simon Sinek’s Golden
Circle approach to structure the product design process from the WHY to the WHAT

Class Road Map Problem Discovery
Business Research Customer & User Research UX Strategy First Assumptions Prototyping Testing Observation & opportunities finding SWOT Matrix Customer & User Research Road mapping Features definition UX & UI Tools Final Presentation Case Study Qualitative Testing & Refinement Sep 02 Dec 09 CC Final Exam WHY HOW WHAT CC CC CC CC CC CC CCCC

Inspiration & Learning Class Cycle
Team work / Research Discovery & Ideation Prototype Share Iterate PROBLEMCC

Inspiration & Learning Class CycleCC
PROBLEM

Senior UX Designer - UI
Developer - Jul 2011

Dec 2012 subaru.ca Usability analysis,
UX research and IA

Feb 2012 Improved usability of
subaru.ca from position 29th to 6th on J.D. POWER usability ranking

May 2012
Subaru
UI Framework

Increased Production Speed Faster 2X
$98K Savings

Dec 2012 Mobile Hybrid Responsive
solution

Dec 2012 subaru.ca mobile web
app redesign

Dec 2011 2012 Canada Autoshow
Kiosk App UX, UI, AS3

“I want to say thank
you for all your stories of success and failure that you’ve shared with us. This really helps me to stay motivated and be positive about what I’m doing.” - Andrew

Inspiration & Learning Class Cycle
Team work / Research PROBLEMCC

HUMAN CENTERED RESEARCH Qualitative and
Quantitative Data

Inspiration & Learning Class Cycle
Team work / Research Discovery & Ideation PROBLEMCC

STEP AWAY FROM THE COMPUTER

Inspiration & Learning Class Cycle
Team work / Research Discovery & Ideation Prototype PROBLEMCC

Inspiration & Learning Class Cycle
Team work / Research Discovery & Ideation Prototype Iterate PROBLEMCC

Inspiration & Learning Class Cycle
Team work / Research Discovery & Ideation Prototype Share Iterate PROBLEMCC

CLASSS
APPROACH4

Students Cognitive findings: • Social
Fears • Wrong expectations • Lack of inspiration • Sense of ownership • Mental health

Find and solve problems Create
opportunities for the implicit memory to express itself. Iterative process Develop sense of resilience. Lose the fear to fail.

One on One Time 7:30am
8:00am

One on One Time +
On the road calls Tuesdays: 10:30am - 11:30am You make the call 647 287 1517

We need larger boards!

FINAL
EXAMS5

An opportunity
to retrospect

“UX Strategy is the subject
we know the least about at this point in our program. Aside from this class, we only had one other course last year that touched a bit on it, so this is definitely an area that I think I can improve on.” — Hazel

“I think in school we
focus too much on the ‘WHAT’ and not so much on the ‘WHY’” — Shawn

“This semester has been incredibly
useful and informative for me. Dabbling in freelance work I can take everything that I’ve learned and apply it to working with clients big or small. Definitely my favorite class and most impactful topic this entire two year course.” — Casy

CASE
STUDIES6

Compile their 15-week design process
story in a 20-minute presentation. THE FINAL CHALLENGE

“You are the most important
product you are building. Use these principles to iterate yourself.”

Thank you
very much!
@pinxelar