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DESIGN THINKING
In Education
ANDRES OSPINA
INTERACTIVE
PRODUCTION
Fall 2014
How am I going to do this?
Why am I doing this?
Because I care;
I wanted to share more
Because I care;
I wanted to share more
I felt a great responsibility for
the type of impact I was going to
make on the students’ lives.
I felt a great responsibi...
I wanted to bring real life
approaches and processes
into the class
I wanted to bring real life
approaches and processes
i...
How can I start?
Listen
to people
Create
Empathy
Meaningful
Service
Collect
Feedback
(Know them
individually)
Inspire
through
storytelling
...
ESTABLISH A
RELATIONSHIP1
Inspire
Think Big
User Student=
Self persona exercise
Collect
Feedback
and ideas
BUILDING
TEAMS2
Pitching and
recruiting
talent
HCD
Technology
Business
Design
32 Students
6 Teams
A lean start
up mindset
What smart companies
expect from their employees?
It doesn’t make sense to hire smart
people and then tell them what to
do; we hire smart people so they can
tell us what to...
NEW COURSE
OUTLINE3
Increasing number of tools
= generic product
Unique product
= much better value 
Because
is fun!
I used Simon Sinek’s Golden
Circle approach to structure the
product design process from the
WHY to the WHAT
Class Road Map
Problem
Discovery
Business
Research
Customer &
User Research
UX Strategy First
Assumptions
Prototyping Test...
Inspiration &
Learning
Class Cycle
Team work /
Research
Discovery &
Ideation
Prototype
Share
Iterate
PROBLEMCC
Inspiration &
Learning
Class CycleCC PROBLEM
Senior UX Designer - UI Developer - Jul 2011
Dec 2012
subaru.ca
Usability analysis,
UX research and IA
Feb 2012
Improved usability
of subaru.ca from
position 29th to 6th
on J.D. POWER
usability ranking
May 2012
Subaru
UI Framework
Increased
Production
Speed
Faster
2X
$98K
Savings
Dec 2012
Mobile
Hybrid
Responsive
solution
Dec 2012
subaru.ca mobile
web app redesign
Dec 2011
2012 Canada
Autoshow Kiosk App
UX, UI, AS3
“I want to say thank you for all
your stories of success and failure
that you’ve shared with us. This
really helps me to s...
Inspiration &
Learning
Class Cycle
Team work /
Research
PROBLEMCC
HUMAN CENTERED RESEARCH
Qualitative and Quantitative Data
Inspiration &
Learning
Class Cycle
Team work /
Research
Discovery &
Ideation
PROBLEMCC
STEP AWAY FROM THE COMPUTER
Inspiration &
Learning
Class Cycle
Team work /
Research
Discovery &
Ideation
Prototype
PROBLEMCC
Inspiration &
Learning
Class Cycle
Team work /
Research
Discovery &
Ideation
Prototype
Iterate
PROBLEMCC
Inspiration &
Learning
Class Cycle
Team work /
Research
Discovery &
Ideation
Prototype
Share
Iterate
PROBLEMCC
CLASSS
APPROACH4
Students Cognitive findings:
• Social Fears
• Wrong expectations
• Lack of inspiration
• Sense of ownership
• Mental health
Find and solve problems
Create opportunities for the
implicit memory to express
itself.
Iterative process
Develop sense of...
One on One
Time
7:30am
8:00am
One on One Time +
On the road calls
Tuesdays: 10:30am - 11:30am
You make the call
647 287 1517
We need larger boards!
FINAL
EXAMS5
An opportunity
to retrospect
“UX Strategy is the subject we know the least
about at this point in our program. Aside
from this class, we only had one o...
“I think in school we focus too
much on the ‘WHAT’ and not so
much on the ‘WHY’” 
— Shawn
“This semester has been incredibly useful and
informative for me. Dabbling in freelance work I
can take everything that I’...
CASE
STUDIES6
Compile their 15-week
design process story in a
20-minute presentation.
THE FINAL CHALLENGE
“You are the most
important product
you are building. Use
these principles to
iterate yourself.”
Thank you
very much!
@pinxelar
Lean & Design Thinking in Education
Lean & Design Thinking in Education
Lean & Design Thinking in Education
Lean & Design Thinking in Education
Lean & Design Thinking in Education
Lean & Design Thinking in Education
Lean & Design Thinking in Education
Lean & Design Thinking in Education
Lean & Design Thinking in Education
Lean & Design Thinking in Education
Lean & Design Thinking in Education
Lean & Design Thinking in Education
Lean & Design Thinking in Education
Lean & Design Thinking in Education
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Lean & Design Thinking in Education

After writing a post on Medium about my Design Thinking experiments in the the UX class I taught last semester, I had the privilege to be invited by the Dean of School of Media Studies & Information Technology from Humber College to give a talk of the story with the program coordinators and associate dean. These are the slides of my talk.

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Lean & Design Thinking in Education

  1. DESIGN THINKING In Education ANDRES OSPINA
  2. INTERACTIVE PRODUCTION Fall 2014
  3. How am I going to do this?
  4. Why am I doing this?
  5. Because I care; I wanted to share more Because I care; I wanted to share more
  6. I felt a great responsibility for the type of impact I was going to make on the students’ lives. I felt a great responsibility for the type of impact I was going to make on the students’ lives.
  7. I wanted to bring real life approaches and processes into the class I wanted to bring real life approaches and processes into the class
  8. How can I start?
  9. Listen to people Create Empathy Meaningful Service Collect Feedback (Know them individually) Inspire through storytelling (Make a connection) Solve meaningful problems (Focus on doing what’s best for them) CLASS PRINCIPLES
  10. ESTABLISH A RELATIONSHIP1
  11. Inspire
  12. Think Big
  13. User Student=
  14. Self persona exercise
  15. Collect Feedback and ideas
  16. BUILDING TEAMS2
  17. Pitching and recruiting talent
  18. HCD Technology Business Design
  19. 32 Students 6 Teams
  20. A lean start up mindset
  21. What smart companies expect from their employees?
  22. It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do. —Steve Jobs
  23. NEW COURSE OUTLINE3
  24. Increasing number of tools = generic product Unique product = much better value 
  25. Because is fun!
  26. I used Simon Sinek’s Golden Circle approach to structure the product design process from the WHY to the WHAT
  27. Class Road Map Problem Discovery Business Research Customer & User Research UX Strategy First Assumptions Prototyping Testing Observation & opportunities finding SWOT Matrix Customer & User Research Road mapping Features definition UX & UI Tools Final Presentation Case Study Qualitative Testing & Refinement Sep 02 Dec 09 CC Final Exam WHY HOW WHAT CC CC CC CC CC CC CCCC
  28. Inspiration & Learning Class Cycle Team work / Research Discovery & Ideation Prototype Share Iterate PROBLEMCC
  29. Inspiration & Learning Class CycleCC PROBLEM
  30. Senior UX Designer - UI Developer - Jul 2011
  31. Dec 2012 subaru.ca Usability analysis, UX research and IA
  32. Feb 2012 Improved usability of subaru.ca from position 29th to 6th on J.D. POWER usability ranking
  33. May 2012 Subaru UI Framework
  34. Increased Production Speed Faster 2X $98K Savings
  35. Dec 2012 Mobile Hybrid Responsive solution
  36. Dec 2012 subaru.ca mobile web app redesign
  37. Dec 2011 2012 Canada Autoshow Kiosk App UX, UI, AS3
  38. “I want to say thank you for all your stories of success and failure that you’ve shared with us. This really helps me to stay motivated and be positive about what I’m doing.” - Andrew
  39. Inspiration & Learning Class Cycle Team work / Research PROBLEMCC
  40. HUMAN CENTERED RESEARCH Qualitative and Quantitative Data
  41. Inspiration & Learning Class Cycle Team work / Research Discovery & Ideation PROBLEMCC
  42. STEP AWAY FROM THE COMPUTER
  43. Inspiration & Learning Class Cycle Team work / Research Discovery & Ideation Prototype PROBLEMCC
  44. Inspiration & Learning Class Cycle Team work / Research Discovery & Ideation Prototype Iterate PROBLEMCC
  45. Inspiration & Learning Class Cycle Team work / Research Discovery & Ideation Prototype Share Iterate PROBLEMCC
  46. CLASSS APPROACH4
  47. Students Cognitive findings: • Social Fears • Wrong expectations • Lack of inspiration • Sense of ownership • Mental health
  48. Find and solve problems Create opportunities for the implicit memory to express itself. Iterative process Develop sense of resilience. Lose the fear to fail.
  49. One on One Time 7:30am 8:00am
  50. One on One Time + On the road calls Tuesdays: 10:30am - 11:30am You make the call 647 287 1517
  51. We need larger boards!
  52. FINAL EXAMS5
  53. An opportunity to retrospect
  54. “UX Strategy is the subject we know the least about at this point in our program. Aside from this class, we only had one other course last year that touched a bit on it, so this is definitely an area that I think I can improve on.”  — Hazel
  55. “I think in school we focus too much on the ‘WHAT’ and not so much on the ‘WHY’”  — Shawn
  56. “This semester has been incredibly useful and informative for me. Dabbling in freelance work I can take everything that I’ve learned and apply it to working with clients big or small. Definitely my favorite class and most impactful topic this entire two year course.”  — Casy
  57. CASE STUDIES6
  58. Compile their 15-week design process story in a 20-minute presentation. THE FINAL CHALLENGE
  59. “You are the most important product you are building. Use these principles to iterate yourself.”
  60. Thank you very much! @pinxelar

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