2. Rating AthensRating Athens
Siemens rating for 30 European cities:Siemens rating for 30 European cities:
Overall: 22Overall: 22
COCO22: 17: 17 (metro/train railway)(metro/train railway)
Energy: 15Energy: 15 (Less than 4% of Athens’s energy is derived from(Less than 4% of Athens’s energy is derived from
renewable. 3x3, green roofs)renewable. 3x3, green roofs)
Buildings: 22Buildings: 22 (l(lack of energy-efficient building standardsack of energy-efficient building standards))
Transport: 17Transport: 17 (1839 buses, 3 metro lines, 366 electric trolley buses,(1839 buses, 3 metro lines, 366 electric trolley buses,
35 tram vehicles, suburban railway service, AIA)35 tram vehicles, suburban railway service, AIA)
Water: 15Water: 15 ((2nd among cities with hot climates)2nd among cities with hot climates)
Waste & Land use: 23Waste & Land use: 23 (No specific policy.(No specific policy. Separate recyclingSeparate recycling
bins since 2005bins since 2005))
Air Quality: 25Air Quality: 25 (numbered licence zones)(numbered licence zones)
Environmental Government: 21Environmental Government: 21
3. Rating AthensRating Athens
Innovation Cities Global Index 2012-2013Innovation Cities Global Index 2012-2013
330 Rating as an ‘Influencer’330 Rating as an ‘Influencer’
Pollution Index for 2013Pollution Index for 2013
193/269193/269
4. How smart is Athens?How smart is Athens?
EconomyEconomy
EnvironmentEnvironment
(3x3, green roofs)(3x3, green roofs)
GovernmentGovernment
(Diavgeia, CITADEL)(Diavgeia, CITADEL)
PeoplePeople
LivingLiving
MobilityMobility
5. Listening AthensListening Athens
Interviews with:Interviews with:
Immigrant (1) MImmigrant (1) M
Tourists (2) MTourists (2) M
Chestnut seller (1) WChestnut seller (1) W
Researcher (1) WResearcher (1) W
Homeless (1) MHomeless (1) M
Professor of ancient & modern Greek (1) WProfessor of ancient & modern Greek (1) W
6. Listening AthensListening Athens
Meanings of AthensMeanings of Athens
Home, Creator of western civilization, difficult, magical,Home, Creator of western civilization, difficult, magical,
friendlyfriendly
LikeLike
The city view (Buildings, Mountain, Sea, Monuments),The city view (Buildings, Mountain, Sea, Monuments),
Climate, Transportations, Greenery, Vibrant, History,Climate, Transportations, Greenery, Vibrant, History,
HappinessHappiness
Don’t LikeDon’t Like
Pollution, Economical Problems, Sadness, Government,Pollution, Economical Problems, Sadness, Government,
Urban planning, Introverted people, Graffiti, Crime,Urban planning, Introverted people, Graffiti, Crime,
Demonstration, Traffic, ImmigrantsDemonstration, Traffic, Immigrants
7. Branding AthensBranding Athens
Breathtaking AthensBreathtaking Athens
since 2006since 2006
How “breathtaking Athens” covers otherHow “breathtaking Athens” covers other
projects?projects?
This is my AthensThis is my Athens
Athens Convention BureauAthens Convention Bureau
8. 'Re-launching Athens' initiative'Re-launching Athens' initiative
The recent 'Re-Launching Athens Initiative', which receivedThe recent 'Re-Launching Athens Initiative', which received
€84m from the ERDF aims to revive the city centre to make€84m from the ERDF aims to revive the city centre to make
it more attractive to investors. The project is based on 5it more attractive to investors. The project is based on 5
priorities:priorities:
CCompetitivenessompetitiveness
IImproving quality of lifemproving quality of life
RRegeneration of urban areasegeneration of urban areas
HHandling the social crisisandling the social crisis
SustainabilitySustainability
2 Mall, Bike sharing, clusters of innovation, stadium,2 Mall, Bike sharing, clusters of innovation, stadium,
transportation centre, re-think Athens,transportation centre, re-think Athens, social solidaritysocial solidarity hubhub
9. Thank you for your attentionThank you for your attention
10. Panteion UniversityPanteion University
Master in Cultural ManagementMaster in Cultural Management
Cultural Marketing and CommunicationCultural Marketing and Communication
Athens Co-Creation Branding ProjectAthens Co-Creation Branding Project
Course of Cultural Marketing:Course of Cultural Marketing:
Supervisor Dr. B. TsakarestouSupervisor Dr. B. Tsakarestou
Anastasiadou MersiliaAnastasiadou Mersilia
anastasiadou.mersilia@gmail.comanastasiadou.mersilia@gmail.com
Krommydas Foivos EvangelosKrommydas Foivos Evangelos
unbeliever_goat666@yahoo.comunbeliever_goat666@yahoo.com
Mitropoulos DimitrisMitropoulos Dimitris
dimpostbloo@yahoo.comdimpostbloo@yahoo.com
Moumouris MaximosMoumouris Maximos
massimomoumouris@yahoo.grmassimomoumouris@yahoo.gr
Politis AlexandrosPolitis Alexandros
volant79@gmail.comvolant79@gmail.com
Zachariadis AndreasZachariadis Andreas
zachariadis-andreas@yahoo.grzachariadis-andreas@yahoo.gr
