This document discusses the opportunities and challenges for service providers in the emerging connected vehicles industry. It argues that connecting vehicles could generate over $50 billion in annual revenue for service providers by 2022 as nearly 300 million cars transmit over 400 million gigabytes of data per month. However, service providers must develop new business models to avoid commoditization and fund the hardware and connectivity needed to securely connect vehicles across networks. Cooperation with automakers will be key to ensuring vehicles can roam across carriers and technologies.