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Potential
new
entrants
Suppliers
Potential
substitutes
Buyers
Bargaining
power of
suppliers
Competitive
pressures
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Competitive pressures analysis

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When devising your business strategy, carefully consider the competitive pressures in the market. It is very important to pay close attention to Competitors (Potential new entrants and Potential substitutes) as well as the power of both suppliers and buyers. This simple model aims to provide you with some guidance in assessing the competitive pressures you may face.

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Competitive pressures analysis

  1. 1. Potential new entrants Suppliers Potential substitutes Buyers Bargaining power of suppliers Competitive pressures Bargaining power of buyers Threat of substitutes Threat of entry Barriers to entry Consider: • Scale • Experience • Distribution • Required investment • Legislation/Regulation Consider: • Price • Performance of substitute • Customers’ brand loyalty • Market perception of substitute Consider: • Concentration • Switching costs • Competition • Risk/Potential of vertical Integration Consider: • Concentration • Supplier switching costs • Risk/Potential of vertical integration © Simcom Global Trade Solutions Competitive pressures analysis When analysing an industry: 1. Clearly define the industry 2. Consider the power of suppliers 3. Consider the power of buyers 4. Understand the threats of and the barriers to entry 5. Consider the threat of possible substitutes

When devising your business strategy, carefully consider the competitive pressures in the market. It is very important to pay close attention to Competitors (Potential new entrants and Potential substitutes) as well as the power of both suppliers and buyers. This simple model aims to provide you with some guidance in assessing the competitive pressures you may face.

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