PERSONAL BRAND EXPLORATION
André“A-Minor”Johnson
Project & Portfolio I: Personal Branding
January 7th, 2023

My name is André Johnson. In addition to being a musician, I am a producer
from New York City. Growing up as a drummer in church, I developed a love for
music, eventually leading to music production.
I've had the pleasure of working with many artists, including Mariah Carey and
Joss Stone. I launched my own music production company, A-MinorMusik
Group, in 2010 out of my passion for music. Since launching my company 13
years ago, we have hosted events and released over ten albums, EPs, and
singles.
Having gained this experience, I am now pursuing my Entertainment Business
Bachelors degree to assist artists, musicians, and creatives in pivoting in an
ever-changing industry.
IDENTITY

PROFESSION
Potential Job Titles:
Music Directors and Composers
Musicians
Producers and Directors
CREATOR BRAND ARCHETYPE - Vision, individuality, and creativity
are always at the forefront of my mind. I am not afraid of taking risks.
Strategic planning and execution are two of my best qualities.
Music Industry

Phil Thornton
Outreach Plan:
Mix and master the Music of my artist Danielle
Nicole Johnson
Send him a message on social media or reach
out to my colleagues for a direct connection.
I aim to reach out to Mr. Thornton within the
next month or two.
EJ Gaines
Outreach Plan:
Take new headshots
Some of my colleagues in the business know
Mr. Gaines personally, so I would request a
connection and also reach out to him
personally on social media.
I plan to reach out to Mr. Gaines within the next
three months.
Scooter Braun
Outreach Plan:
Post more content on social media, which will
ultimately increase my number of followers
and bring awareness to what I have to o
ff
er as a
music producer.
Social media
My goal is to reach out to Mr. Braun within the
next 6 months to a year.
Founder at SB Projects, LLC
SVP, Capitol Christian Music Group/
Capitol Music Group
Senior Vice President of Marketing
for Capitol CMG

GOALS
Short Term: (2024)
Grow my personal and business brand awareness on all social media platforms by posting
content regularly. I expect to see at least 20k followers on Instagram.
Mid Term: (2028)
Sign and break at least 3 acts that have a worldwide reach. Each artist will have at least 10,000 to
50,000 monthly listeners on streaming platforms such as Spotify and Apple Music.
Long Term: (2033)
Build A-MinorMusik Group into a full-service record label, music publishing, and talent
management agency with o
ffi
ces in New York, L.A., Miami, and Nashville with gold and platinum
artists and at least $2 million in company revenue.

SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Writing
SOFT
HARD Adept
Skilled with computers and music software Expert
Communication Expert
Time Management Adept
SOFT
HARD
Adept
Produce recordings of music. Expert
Coordinating the Work and Activities Of Others Expert
Performing Administrative Activities Adept
Position members within groups to obtain balance among instrumental or vocal sections.

Promise
“Our music has a part to play in healing the world.”

CREDENTIALS
Work Experience:
A-MinorMusik Group, CEO, Engineer, and
Producer.
Mount Moriah A.M.E Church, Musician, and
Musical Director.
Education:
Entertainment Business, B.S., Full Sail University (Exp.2024)
Awards:
#1 Billboard Chart plague for engineer work on
Joss Stone’s“Water For your Soul”album.

COMPETITION
William Gamble
Industry Experience:
Digital Marketing
Music Director
Musician/Producer/Composer
Marketing Intern
Education:
Full Sail University - Masters of Science - MS, Arts, Entertainment,
and Media management
Full Sail University - Bachelor of Science - BS, Music
Skills and Pro
fi
ciencies:
Audio Recording - 3 endorsements
Keyboards - 3 endorsements
Music Management - 1 endorsement
André Johnson
Overall Online Presence:
439 connections.
Customized banner.
Decent Headshot.
Detailed enough pro
fi
le to know exactly what he does in the
music industry.
No published articles.
Not active on other social media.
Customized LinkedIn URL
Average pro
fi
le.
Industry Experience:
Music Producer, Ceo
Musical Director
Drummer
Education:
Full Sail University - 2024
Skills and Pro
fi
ciencies:
Music Production - 15 endorsements
Music - 13 endorsements
Recording - 9 endorsements
Overall Online Presence:
133 connections.
Customized banner.
Professional Headshot.
Not as detailed as it should be.
No published articles.
Not active on other social media.
Customized LinkedIn URL.
Poor pro
fi
le

COMPETITION
Norman Gyam
f
Noteworthy Experience:
Co-Owner of Maverick City Music
Co-Owner of TRIBL Records
André Johnson
Industry Experience:
Digital Marketing
Graphic Design
Editing
Education:
Howard University - Political Science and Government
Georgia Institute of Technology - (BS) Economics
Georgia Institute of Technology - (BS) Industrial Engineering
Georgia Institute of Technology - (MS) Economics
Skills and Pro
fi
ciencies:
Data Mining - 13 endorsements
Logistics - 14 endorsements
Optimization - 2 endorsements
Overall Online Presence:
500 + connections?,
No customized banner.
Decent headshot
Very detailed pro
fi
le with published articles and active on other
social media platforms.
Superior Pro
fi
le
Industry Experience:
Owner, Music Producer
Musical Director
Drummer
Education:
Full Sail University - 2024
Skills and Pro
fi
ciencies:
Music Production - 15 endorsements
Music - 13 endorsements
Recording - 9 endorsements
Overall Online Presence:
133 connections.
Customized banner.
Professional Headshot.
Not as detailed as it should be.
No published articles.
Not active on other social media.
Customized LinkedIn URL.
Poor pro
fi
le

Andre "A-Minor" Johnson is a visionary and creative dedicated to helping artists succeed. Unlike others who solely
pursue music for
fi
nancial gain, André understands the importance of music and how it can change the world. He
and his team continue to mold artists from a place of integrity and trust with over 13+ years of experience.
“A-MINORMUSIK”

NETWORKING & MARKETING
Industry Events & Organizations
MONDO 2023
Oct 10-13 | New York City
Worship Together 2023
July 20-22 | Nashville, TN
SYNC CON, Hollywood 2023: Music In Film and TV Conference
April 28 | LA
Digital Marketing
Primary Content: I will post content comprising my
fi
nished projects, candid shots of meetings, and studio
sessions. Now and then, I will post informational
thoughts that will encourage aspiring artists and
producers.
Primary Tools: Two daily posts could include a video,
audio, or picture on Instagram and TikTok.
Website: Strong content allows me to show future clients
who I am and what my brand represents. Having all my
work accessible in one place makes showcasing what I
bring to the table easier.

PROFESSIONAL DEVELOPMENT
Mentor
• To achieve my company's goals, I am seeking a mentor who
has accomplished the same, which includes signing and
breaking artists. In the next six months, I plan to connect
with one.
Formal Education
• Bachelors Degree in Entertainment Business - 2024
Technical Skills
• Gain a complete understanding of music licensing by
reading books and watching informational videos - Saatchi
& Saatchi, August 2023
• Learn how to edit videos
fl
awlessly in Adobe or Final Cut
Pro - United Entertainment Group, April 2023
•
Soft Skills
• Build on my collaboration and teamwork skills - United
Entertainment Group, June 2023
• Work on my communication skills by listening more and
working on my body language/posture -Saatchi & Saatchi,
April 2023

André Johnson
Every artist has a story. We are here to turn your story into a song using digital audio and visuals.
“
”

References
Worship together 2023. Worship Together | New Worship Songs Music and Resources. (n.d.). Retrieved January 8, 2023, from https://www.worshiptogether.com/2023/
Sync con, Hollywood 2023: Music in
fi
lm and TV conference. Eventbrite. (n.d.). Retrieved January 8, 2023, from https://www.eventbrite.com/e/sync-con-hollywood-2023-music-in-
fi
lm-and-tv-conference-tickets-94509411193
Music business conference. Mondo. (n.d.). Retrieved January 8, 2023, from https://www.mondo.nyc/
Guardian News and Media. (2022, December 2). 'A band member got high and jumped on a forklift': Unsung heroes of the music industry share their secrets. The Guardian. Retrieved January 8, 2023, from https://www.theguardian.com/music/2022/dec/02/unsung-heroes-music-tour-manager-producer-songwriter-venue-owner
Scooter Braun - Founder - SB Projects, LLC | LinkedIn. (n.d.). Retrieved January 9, 2023, from https://www.linkedin.com/in/scooterbraun
Phil Thornton - SVP, Capitol Christian Music Group/Capitol ... - linkedin. (n.d.). Retrieved January 9, 2023, from https://www.linkedin.com/in/phil-thornton-2146aa144
EJ Gaines, esq. - senior vice president marketing - linkedin. (n.d.). Retrieved January 9, 2023, from https://www.linkedin.com/in/ejgaines
Duncan, L. (2020, December 29). How will the Music Industry Change in 2019? One musician's predictions. Music Industry How To. Retrieved January 8, 2023, from https://www.musicindustryhowto.com/how-will-the-music-industry-change-in-2019-one-musicians-predictions/
27-2041.00 - music directors and composers. O*NET OnLine. (n.d.). Retrieved January 8, 2023, from https://www.onetonline.org/link/summary/27-2041.00
27-2042.00 - musicians and singers. O*NET OnLine. (n.d.). Retrieved January 8, 2023, from https://www.onetonline.org/link/summary/27-2042.00
27-2012.00 - producers and directors. O*NET OnLine. (n.d.). Retrieved January 8, 2023, from https://www.onetonline.org/link/summary/27-2012.00
William Gamble - Desktop Analyst III - santee cooper | linkedin. (n.d.). Retrieved January 9, 2023, from https://www.linkedin.com/in/williamgamble
Norman Gyam
fi
- co-owner - Maverick City Music | LinkedIn. (n.d.). Retrieved January 9, 2023, from https://www.linkedin.com/in/normangyam
fi
Sign up. LinkedIn. (n.d.). Retrieved January 9, 2023, from https://www.linkedin.com/jobs/collections/recommended/?currentJobId=3335328809
482 music supervisor jobs in United States (2 new). 482 Music Supervisor jobs in United States (2 new). (n.d.). Retrieved January 9, 2023, from https://www.linkedin.com/jobs/search/?currentJobId=3400317045&keywords=music+supervisor&refresh=true