Latest presentation from empathic.MARKETING by Andika Dewanto

1. The Real
Reason
Why Kids
Aren’t
Saving
(inyourbank)

2. Most banks have
(unpopular)saving products
for kids

3. Products aimed at kids
are unpopular
because banks
aren’t taking kids
seriously

4. Hey banks!
They’re notkids,
they’re young
customers

5. Freetimezone(arcade)
powercard
What banks
think kids
want…
superman,tweety
tom&jerry
atmcard

6. “buyyourpowercardhere!!”
nothing to do with savings
"Hey,you'reachild!
Don'tyoulike
childishthings?"
(even though every child
in the world wants to be
treated older than they are)
What the
young
customers
see…

7. "Openanaccountwithus
andgetanATM
cardfeaturingCars
orPrincesses"
Ever heard of gender
stereotyping?
Are you really speaking trying
to get young customers or their
grandparents to open an
account with you?

8. "Blahblahblah…
getyourparents
totakeyoutothebank...
blahblahblah...
they'llgetfreeinsurance"
Youreallyexpect
ayoungcustomer
toreadallthat?
Ohwait,nowit'sclear.
Youdon'tcareabouttheyoungcustomers,
youcareabouttheirparents

9. "Blahblahblah…
getyourparents
totakeyoutothebank...
blahblahblah...
they'llgetfreeinsurance"
Youreallyexpect
ayoungcustomer
toreadallthat?
Ohwait,nowit'sclear.
Youdon'tcareabouttheyoungcustomers,
youcareabouttheirparent’smoney

10. Bank encourage
kid to saving
only because
they want
to get their parents
money

11. What is missing?

12. There is no
continuity
of objective

13. Bank should
teach the kid
the concept
of saving

14. Start with
the parents
because
parents
are closest to
both banks
and kids

15. Use parents to stop telling
their child:
"Don't buy those concert
tickets, that's a waste of
money."

16. Use parents
to start telling
their child:
"If you start
saving now,
you can buy
those concert
tickets."

17. Kid should have goals
in mind for their lives and
understand that money is
inextricably
linked to those goals

18. There are plenty
of options for banks

19. Reward for every
deposit money

20. Event in educating
their parents

21. Young
entrepreneurship
program in school

22. …. and more

23. Interested in
getting more
details about
what banks
can do?

24. Get in
touch
with
us
http://empathic.marketing
hello@empathic.marketing