1. Implementation of social media in your organizationFrom current social media maturity to 2011 outlook About the data: Findings from Vocus survey of 508 senior-level public relations professionals from Oct.26, 2010 to Nov. 21, 2010
2. How would you characterize your organizations social media maturity? Abstaining - we are not participating. Listening- we monitor and analyze. Responding – we answer the social phone. Participating – we participate in the conversation. Sharing – we are telling out story and sharing brand personality. Contributing- we contribute value through content creation.
4. By the numbers More than two-thirds (67%) of senior-level public relations (PR) professionals say their companies are now engaging in social media on some level and 69% say social media will be a top priority for PR in 2011, according to a survey from Vocus. Fully 80% of PR professional say social media will be more important in the coming year. Surveyed PR professionals say social media is maturing in their companies: 25% say their companies contribute value via social media content. 23% are sharing brand-related stories via social channels. 19% are participating in social conversations.
5. In 2011 my organization will focus on According to the survey Search Engine Optimization Community Relations Viral or word of mouth Events & speaking News releases Leveraging video & multimedia Traditional media relations Social media Strategic communications Measuring results Social media top priority (69%) Strategic communications (66%) Measurement (61%) 76% will spend the same or less on traditional media relations 65% will spend the same or less on community relations and corporate philanthropy.