2. This assignment fulfills a want of doing our B.DES in Fashion
design, in Na�onal ins�tute of fashion technology,
5th Semester 2021. It guides us to a be�er understanding
towards our Research thinking. We thank to
our Faculty Mr. Toni Sharma, for assigning this assignment
on “Khadi”. He guides us in every field and taught us
Design Research in class. We also looking forward to have class
with Him and acquire His knowledge too, and Who taught
me Design Research. We Thank to all my Teacher.
3.
We would like to express our special thanks of gra�tude
to our teacher Mr. Toni Sharma as well as all the faculty member
who gave us the opportunity to do this wonderful assignment
on the topic ‘Research paper on Khadi as a Sustainable Fashion”,
which also help us in doing a lot of research and we came to know
about so many new things. We are really thankful to them.
We are making this assignment not only for marks
but to increase our knowledge. Thanks again for guiding
us to complete our assignment!!
4.
The original fabric in India is Khaddar/Khadi, which is a hand-spun
and hand-woven tex�le that supports the rural economy by employing
rural ar�sans and women. Despite the fact that Khadi is our tradi�on and
culture, most people do not wear it. Khadi as a sustainable fashion is the
subject of this paper. Several projects have been presented to make Khadi
a long-las�ng and sustainable Indian fabric. Khadi is also being promoted
as a trendy and sustainable fabric in India through various sponsorships,
online sales, and promo�ons.
5. - Abstract
- Introduc�on Objec�ve
- Literature review
- Framing of Hypothesis
- Methodology
- Result Discussion
(Based on Qualitative including visual Research /Quantitative Research)
- Conclusion
Bibliography/ References
7. Khadi, also known as Khaddar, is a key element of India's tex�le
industry. Khadi is a hand-woven natural fiber material that originated
in the Indian subcon�nent's eastern areas, primarily Eastern India and
North-eastern India. Khadi fabric is manufactured from hand spun and
hand woven yarn made from co�on, silk, or wool fibre, or a combina�on
of any two or all three.The fabric is noted for its tough texture, plush feel,
and capacity to keep people warm in the winter and cool in the summer.
8.
9. With changes in the socio - poli�cal scenario and ecological changes over
the centuries we have treasured several famous Indian brands while
undermining the brand value of others. Since the crea�on of the spinning
process, Khadi and India have had a close rela�onship.
Over the last 70 years, the rela�onship has gone through many changes,
many of which have been beneficial. Each khadi cloth is unique due to its
handcra�ed self-texture.
10.
It's objec�ve was to get informa�on about people approach towards
khadi and also to create awareness about khadi . Their major findings are
low/nega�ve growth rates in produc�on , sales , and employment are due
to a variety of factors , including capacity u�lisa�on , severe compe��on
from the organised sector , low technology , and stock accumula�on due
to low sales.
12. Khadi, the word is derived from the hindi word ‘Khad’ or ‘Pit’ . Khadi, also known as
‘Khaddar’ is a hand spun and hand woven fabric originated from India. The natural
resources used to manufacture handwoven material were wool, co�on and silk .
Khadi promoted rural industrializa�on, self-employment, self-sufficiency, sustainablity
and tool to boyco� foreign goods. Thus, Khadi became iconic to Swadeshi movement
during freedom fight .
13. Currently Khadi is viewed as a transforma�onal fabric, which is a fusion of tradi�onal
and modern heritage, and it is worldwide a favoured fabric due to its features such as
similar to co�on material or supple like its silk, eco-friendly ness, adaptable to easy
print and embroidery work , cool fabric in summer and hot in winter , bucolic and zero
contrap�on appearance and it is skin friendly due to its breathing behaviour. Despite
Khadi being the fabric of the Indian Independence Movement,Gandhiji legacy, a
weapon of rural employment and periodic revamping of styles, it is s�ll not able to
catch the fancy of masses . Thus, many researchers have tried to explore the reasons
for not favouring Khadi.
14. And the study says youths are not brand crazy, they perferred to buy the stylish
unbranded apparels . Studies have also highlighted that present day marketers offer
inven�ve plans and new items to a�ract youths to buy the apparels . Lack of stylish
design, vari�es, prints, proper surfaces , accessiblity of apparel and affordable pricing,
higher maintenance cost and colur fastness did not a�ract the masses, to buy Khadi,
created problem for the marketers to sell it.
15. There is a remedy that more number of franchisees outlets in urban
territories would lead to easy availability of Khadi apparel in urban areas.
Available study contextually describes the genesis, advantages and
disadvantages of Khadi. The empirical study to iden�fy the challenges faced
by the Khadi marketers in selling Khadi apparels are not cited in the literature.
None of the empirical studies exhaus�vely explained the challenges
faced by the Khadi marketersand the reasons for people not wearing Khadi.
16.
.The following hypotheses are formulated to test their validity in the context of above objec�ves.
.The a�tude of rural consumers ii significantly different based on various demographic factors.
.The a�tude of rural consumers' is significantly different based on consumer purchase preference.
.The a�tude has significant posi�ve rela�onship with the consumers' sa�sfac�on.
17.
Methodology of Study For this inves�ga�on, a descrip�ve research method was used.
The khadi users have been given the ques�onnaire. The informa�on was gathered using a
ques�onnaire as a data collec�on instrument. Under numerous headings, the collected
primary data has been evaluated and interpreted.
18.
Consumers have a favourable view regarding Khadi items, according to the findings. Furthermore
, customers who have a posi�ve a�tude toward Khadi items are more sa�sfied. In general, the
Khadi and khadi sellers can adver�se their products through par�cipa�ng in na�onal-level exhibits
and trade fairs, as well as providing financial support for the organisa�on of such events. Finally,
people, par�cularly the young and trendy genera�on, may purchase khadi products as a commodity
with great intrinsic value rather than as a na�onal duty or act of charity.We concluded through
this research that coopera�ve socie�es should take ini�a�ve to create awareness about khadi
products so that it can increase it's value. The study reveals that more adver�sements for the
product can also be beneficial.
19.
Recently Khadi is becoming more popular and the boost due to several factors to this re�ring
tex�le segment hasexpanded the scope in Khadi sector. The Fashion Industry in India is
con�nuously growing and probably Khadi sector has opened new poten�al opportuni�es. It
can become a very effec�ve tool for providing reasonable earningsto the rural ar�sans and
par�cularly women. Also it has a poten�al to sa�sfy the need of modern consumers
who are looking to buy consciously and mindfully which leads to a sustainable future.
Various government ini�a�ves isgiving boost to this sector and as Sustainability is
becoming main stream in Fashion industry and Khadi sectorbecomes more
important to achieve these Sustainability goals of business. Khadi Sector is yet
to u�lize its fullpoten�al by tapping new opportuni�es by improving quality, design and
product diversifica�on opportuni�es.
