How to Eat That Frog and Get More Done : A Productivity Technique for Procrastinators Eating a frog isn’t the nicest way to start your day, but doing so can help you accomplish more than you ever dreamed possible. According to Brian Tracy, author of Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time , consuming that frog represents making the most important thing you have to do today your first priority.