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Market Research

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  1. 1. 15 to 25 68% Up to 15 18% 25 to 40 12% 40+ 2%
  2. 2. The majority of our demographic is 15 to 25 years old. This hels us in finding a plot with relatable characters and choosing the kind of language that should be used.
  3. 3. Female 60% Male 40% Other 0%
  4. 4. The gender is divided, with the slight majority of our audience being female. We should not focus on targeting aspecific gender in this case.
  5. 5. Part time employment 58.1% Not employed 23.3% Employed 18.6%
  6. 6. Knowing that our audience is primarily part-time employed, we know that they can afford tickets, as well as ideal viewing times for them.
  7. 7. Comedy 38.9% Drama 29.5% Action 12.6% Tragedy 9.5% Thriller 5.3% Horror 4.2%
  8. 8. With favoured genres being comedy and drama, we know to make interesting characters with an intense plot,a adding humor into the dialogue as well as into movement.
  9. 9. Yes 60% No 25% I don’t have a preference 15%
  10. 10. As most would like to see the main character in the opening sequence, we will do just that. We will try to introduce the character, while still keeping the plot mysterious to gain interest.
  11. 11. Flashbacks 34% Relatable character 25% Action scene 22% An emotional storyline 19%
  12. 12. We will try to incorporate flashbacks, as well as relatable characters to satisfy our demographic. Тhis wil help with the comedic aspect of the sequence.
  13. 13. Happy 26.2% Mysterious 23.8% Adventurous 22.6% Relaxing/ Jazz 14.3% Sad 13.1%
  14. 14. We will use happy, adventurous, upbeat music that suits our genre in order to keep interest and assist our plot.
  15. 15. 2 minutes 56.8% 2-3 minutes 28.4% 4+ 14.8%
  16. 16. As our audience would like a shorter opening sequence, we will try to not overly extend our introduced and keep it minimal to introduce the storyline.
  17. 17. Yes 73% No 27%
  18. 18. We will use dialogue to introduce our characters, and help support the comedic aspect of Our production.
  19. 19. Yes 82% No 18%
  20. 20. We are now sure that we can keep our main character as a person with OCD, which helps suppor the plot an and add context to most of the comedy.

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