1. Ananya Sinha
_________________________________________________________________________________
Address : FlatNo. 12-C,Tower- D , Belgravia,Central ParkII , Sohna Road,Gurgaon , NCR
Mobile : +91 8527298230
Email : ananya76@gmail.com, ananya.sinha@marriott.com
Date of Birth : 03rd
, June 1976
Profile:
An accomplished Senior Sales & Marketing professional with 16+ years of experience in the luxury service industry.
Expertise in strategic planning, brand management, business development, revenue optimization and managing
owner relationships. In-depth understanding of the luxury hospitality markets for Corporate, Leisure and MICE
segments in NCR, Mumbai and Goa.
Responsiblefor guidingand motivating a team of 21 members in the current assignment with the ability and skill set
to provide innovative and inclusive leadership. Focused on achieving continuous and improved business
performance.
May 2014 - till date
Director of Sales & Marketing
JW Marriott, Aerocity, New Delhi
Key Responsibilities
 Lead the Sales & Marketing department and manage the hotel’s proactive and reactive sales efforts
towards fair share and market leadership for the hotel.
 Develop and implement all marketing strategies through relevant PR activities and marketing promotions
for Rooms ,F&B and other departments
 Evaluate the market trends that lead to changes in sales and pricing strategy of the hotel to achieve
budgeted revenues and increase market share
 Manage key stakeholder relationships between the General Manager, leadership team and the Owners
for any customer related requirements.
 Develop strong partnerships with luxury and lifestyle brands to increase JW brand awareness
 Represent the organization at an Industry level in forums like SITE, FICCI, CII etc…
Key Achievements
 Reviewed and realigned the Sales and Pricing strategies of the hotel to be in line with the competitive set.
 Achieved a YOY growth of 41% in total Hotel Revenue for 2015 to 168.4 Crs
 Provided stability and growth in the Reactive and Proactive teams with 04 members transferred with
promotions to other Marriott hotels.
 Achieved an AES score of 100% vs 84% in 2014
 Improved engagement and relationships internally with the NSO team for ease of business leading to
increased productivity and conversion of business

2. July 2013 - April 2014
Director of Revenue Management – Delhi NCR Region
Taj Palace, New Delhi, IHCL
Key Responsibilities
 Manage and maximizerevenue opportunities for the 05 operating hotels in the Delhi NCR region through
global distribution,electronic marketing, alternatedistribution channels and other revenue and inventory
management tactics.
 Key stakeholder management: internally with all General Managers and DOSMs and externally with the
owners of 02 hotels in Delhi NCR.
 Study the Delhi NCR market trends and opportunities to forecastthe market scenarios,and formulatea
strategy for the 3 brands operatingin the Delhi NCR region.
 Liaisewith all GDS platforms and various consortiaagencies to increasetheir contribution with the Taj
Group of hotels(NCR) – increasebrand productivity.
 Approve the Annual budgets and rolling forecasts for the hotels.
 Review and monitor the weekly/monthly pricingfor the hotels alongwith the DOSM and Revenue
Managers.
 Represent the organization atvarious industry gatherings and networkingevents in Delhi NCR.
 Interact with Hotel General Managers on monthly basis to review performance and recommend specific
actions for improvement.
July 2011 - June 2013
Director of Sales and Marketing
Taj Palace, New Delhi, IHCL
Key Responsibilities
 To re-position the Taj Palace, New Delhi amongst the top 5 luxury hotels in the city , the best conferencing
destination in the country and achieve the number one position in Revpar leadership in its competitive set
 Build a strong network and maintain relationships with key customers, industry partners a nd suppliers.
 Develop and implement the overall sales strategy of the hotel, to exceed the financial target by adopting a
total revenue approach for all business segments like Corporate, Leisure, MICE and Government.
 Execute overall Food & Beverage marketing plan in conjunction with the Director of Food & Beverage based
on pricing and promotions.
 Develop and execute the annual marketing plan and oversee the advertising and business promotional
activities in domestic as well as key international markets.
 Drive the overall operational excellence and ensure adherence to processes as per brand standards in the
department.
 Responsible to oversee the implementation of the TATA BUSINESS EXCELLENCE MODEL (TBEM) to drive
quality and excellence.
 Lead a motivated team of 24 professionalsatthe hotel which includes Revenue Management, cateringsales,
public relations and the reservations department.
Key Achievements

3.  Chosen venue for the 4th BRICS and 20th ASEAN Summit –headed the team that confirmed and executed
the business.
 Achieved highest number of Heads of States delegations in 2011-2012 , US Secretary of State, HOS of South
Africa, Japan, China, Russia, France, Thailand, Vietnam etc
 Achieved rank No. 1 in its competitive set for RGI as per STR from the third position last year.
 Largest revenue grosser in catering sales in the city in 2012-13
 World’s Best Business Hotel – Travel &Leisure 2011
 World’s Top 500 Hotels – Travel & Leisure 2011
 Best City Hotel in New Delhi - TTG Travel Awards 2011
(June 2008 – June 2011 )
PIEM, Vivanta by Taj President, Mumbai
Director of Sales
Key Responsibilities
 To re-introducethe hotel with the new brandingof Vivanta by Taj and ensure acceptability of the new brand
and use the new positioning to garner business and achieve Rev par leadership
 Maintain the positioning and leadership of its unique F&B offerings – Thai Pavilion, Trattoria, Konan Café
and the Wink
 Develop and implement the overall sales strategy of the hotel, to exceed the financial target by adopting a
total revenue approach for all business segments like Corporate, Leisure, MICE and Government for the
rooms division.
 Develop and implement the overall Food & Beverage marketing plan in conjunction with the Director of
Food & Beverage based on pricing and promotions.
 Develop and execute the annual marketing plan and oversee the advertising and business promotional
activities in domestic as well as key international markets.
 Drive the overall operational excellence and ensure adherence to processes as per brand standards in the
department.
 Responsible to oversee the implementation of the TATA BUSINESS EXCELLENCE MODEL (TBEM) to drive
quality and excellence.
 Lead a motivated team of 14 professionalsatthe hotel which includes Revenue Management, cateringsales,
public relations and the reservations department.
Key Achievements
 Launched the Vivanta Brand Successfully in Mumbai with President being the flagship property
 Bagged the Russian naval project for 2 years that fetched the hotel 11 crs of business
 Bagged the Nano Launch outdoor catering of TATA Motors
 Successfully launched the Jiva Spa at the hotel in 2009
 Vivanta by Taj – President, Mumbai was ‘Rated amongst the top 3 hotels in Mumbai & Top 500 hotels of the
World by ‘Travel & Leisure – International 2010’
 The hotel won the ‘Expedia Insiders Select Award 2010 & 2009’ – based on guest feedback after their stay at
various hotels booked only through Expedia.
 The hotels bar ‘Wink’ was acclaimed as the 8th best bar in the world ‘CNN Go’ in their 2010 list of the
World’s best bars.
 The hotel and Thai Pavilion won the ‘Bar Gold Award’ in 2010.
(June 2005 – June 2008 )
IHCL, Taj Exotica, Goa

4. Director of Sales
Key Responsibilities
 Drive , occupancies ,ARR and Revenue for Rooms Division (Hotel targets, customer relations,segment
strategy, and Revenue Maximization)
 Responsiblefor optimum utilization and revenue generation for Banquet space.
 Responsiblefor revenue management for hotel and ensure correct and balanced market mix
 Formulate guest engagement activities in a resortcustomized for each segment of business .
 Responsiblefor Food Promotion activities in co-ordination with F&BManager
Career History ( details can be provided if required)
June 2003 – May 2005
 IHCL, Corporate Office, Mumbai
Sales manager –MICE
2001-2003
 IHCL, Corporate Office , Mumbai
Territory Manager
Commercial Sales Office ( South Mumbai )
1999-2001
 IHCL, Corporate Office , Mumbai
Relationship Executive
Commercial Sales Office ( South Mumbai)
1997-1999
 EIH, Management Trainee
OCLD-Opening team of Rajvilas Jaipur
Personal Attributes
 Strategic and Analytic
 Driving for Results - Goal and task oriented
 Flexible leadership style - Adaptive approach
 Mentoring and training - Building and contributing to teams
Qualifications
1997-1999
Post Graduate Diploma in Hospitality Management
Oberoi Centre for Learning & Development
(OCLD)
1994-1997
Ram Narain Ruia College, Mumbai
Bachelor in Arts
(Economics Hons)
Other Information
 Silver level certified internal assessor for Tata Business Excellence Model.
 Completed Workshop in Marketing –Cornell Univ.- Prof Chikitan Dev
 Completed advanced negotiation skills workshop – Mercuri Goldman
 Completed training on OPTIMS (Revenue Maximization Software)