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Ge case study

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Analyzing Business Market

Publicada em: Marketing
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Ge case study

  1. 1. Anant Arya IIT Patna
  2. 2. “Power by the Hour”
  3. 3. Jeffrey Immelt GE CEO GE recession 2008 1. Sold some of consumer – focused business 2. Focused on ecofriendly innovation 3. Business to business strategy
  4. 4. Summary  Thomas Edison – founded GE  Diversified Products  Business Strategy  Corporate Campaign  2008 Recession  GE worldwide ranking and recognition
  5. 5. Disclaimer:- 1.Marketing Management: A South Asian Perspective 14 edition - Authors: Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileswar Jha 2. http://slideplayer.com/slide/6612823/ 3. GE official website - http://www.ge.com/ 4. GE official facebook page- https://www.facebook.com/GEIndia 5. Wikipedia - https://en.wikipedia.org/wiki/General_Electric

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