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Smart Cities &
and New Tribes
Smart Cities &
and New Tribes
3D Printing &
99c downloads, $900 experiences
Digitally enabled real world
Customers trust cusyomers
Customers do more together
Da Vinci’s 7
1=Strongly disagree, 2=Disagree, 3=Agree, 4=Strongly agree
My organization’s approach to strategy, new product development
and process improvement goes beyond traditional planning
methods and take an externally-focused, exploratory approach that
challenges the status quo and creatively inspires new thinking.
Our leadership supports (and actively drives) a collaborative
culture that encourages different departments working cross-
functionally to identify and develop innovative solutions.
My organization has a systematic process for actively monitoring
and exploring emerging trends and developing alternative
scenarios that represent either threats or opportunities.
My organization directly involves consumers/customers (both
existing and potential) as an integral part of the innovation process
as a means of identifying both articulated and unarticulated
My organization clearly understands its core capabilities and has
explicitly outlined the linkage between its long-term strategic goals
and its short- and medium-term R&D Investments and technology
strategies. My Organization actively explores new ways to extend
beyond our existing competencies.
My organization demonstrates an innovative mindset, a bias for
collaboration, an inclusive, non-bureaucratic decision-making
style, a willingness to embrace change, and a penchant for action.
My organization has (or demonstrates a mindset that is willing to
develop) appropriate operational processes and
functional structures and allocates adequate staffing, funding and
management support to high priority innovation initiatives.
My organization consistently demonstrates its ability to
create measurable business impact by taking a disciplined
approach to the implementation of strategic thinking
My organization has established innovation-related goals and
measures (for example: “X% of revenues must come from
products/services introduced over the past Y years”)
My organization takes the time to learn from its innovation efforts
and is committed to deliberately building an innovation-based
culture and instituting a set of innovation-focused methodologies
Coca Cola DNA
1. Business model
how the enterprise makes
10. Customer experience how
you create an overall
experience for customers
how you express your offering’s
benefit to customers
3. Enabling process
4. Core process
that add value
6. Product system
extended system that surrounds an offering
how you service your customers
5. Product performance
basic features, performance and functionality
how you connect your offerings
to your customers
Peter Fisk is a bestselling author, keynote speaker and expert consultant, helping business
leaders to develop innovative strategies for business and brands.
He is a Professor of Strategy, Innovation and Marketing at IE Business School, one of the
world’s top ranked business schools, and leads his own company, GeniusWorks, a boutique
consulting firm, helping clients around the world to make sense of fast-changing markets, and
find new ways to think, compete and win. He features on the Thinkers 50 “Guru Radar” as
one of the world’s top business experts.
Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at
British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to
launch into new markets. He has worked in every sector and region of the world. As CEO of the
world's largest marketing organisation, the Chartered Institute of Marketing, he became a
global authority on what's best and next in business and markets.
Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He
works with businesses in every sector, food to fashion, skincare to stock exchanges – brands as
diverse as Aeroflot and Coca Cola, DSM and GSK, Mars and M&S, Philosophy and Red Bull,
Sabre and Santander,Tata and Turkcell,Virgin and Visa, Vodafone and Yapi Kredi - to think
bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth.
Peter’s new book "Gamechangers ... Are you ready to change the world?” explores the
next generation of brands, shaking up markets, innovating and winning in new ways. Based on
100 global case studies, it explores the challenges of new markets, changing customers, brand
building, new business models, real-time marketing, harnessing social media, inspiring
leadership and positive impact. It has been nominated for Marketing Book of the Year 2015.
His other books include "Marketing Genius" explores the left and right-brain challenges of
success, and is translated into 35 languages. It was followed by five others – “Business Genius”
on leadership and strategy,“Customer Genius” on building a customer-centric business,
“People Planet Profit” on sustainable innovation - and most recently "Creative Genius"
defining what it takes to be Leonardo da Vinci in the 21 Century.
Peter was described by Business Strategy Journal as "one of the best new business thinkers".
He is thoughtful and practical, combining high-energy keynotes with high-impact workshops.
Each one is uniquely designed for the specific audience, their issues and aspirations. Helping
people to find their own space, to be leaders of change - to be bold, brave and brilliant.