1. PRINT PROJECT:
RESEARCH
AMY WATSON

2. Existing Product
Front cover Double Page Spread
Audience Profile
Vouge

3. Existing Product: Vouge
Type of content
• Studio/Location: From the looks of professionalism, it seems this magazine was created in a high tech
studio full of media gear and photography resources.
• Photography: From the looks of how the lighting composites, it seems like the photos within the over
and double spread are taken in front of a lighting screen, supported by lights and taken by a highly
qualified photographer who clearly has a sense of making things pro.
• Articles: The articles would have been recorded and written up by personal opinions and honest
answers from stars and the public. Also, they are well presented and formatted in a way where they are
clear to read.
• Reviews: The reviews featured mainly in the double page spread is well presented and clear for
someone’s perspective. They are presented in a clear font, which makes it also clear for the audience
to adapt.
• Adverts: The adverts are presented in a similar fashion to the fonts, where they are presented in car
and suitable manner for the audience to gaze upon and wonder what the content is all about.
Conventions
• Colour Schemes: The colour scheme featured in this magazine is a gorgeous mix of rich and pastel
colours, which mix together to create a world fresh and free from a world of depression and sadness.
The colours represent the felling and emotion of the magazine and makes it feel sweet and non-
depressing.
• Photography: The photography taken within this magazine is well professionalised and taken in high
quality with high tech gear such as provisional lighting and clear backgrounds.
• Writing Style: The writing is all in French, so it’s hard to understand at some extent to those who read
English magazines, however there are some familiar names such as Jeremy Scott.
• Text/Picture Ratio: The text and picture ratio are at a 50/50 size, in other words, the height of the text to
the top and the height of the cover image is basically the similar height between them both. The size of
the text however is an appropriate size.
• Font Choices: The choice for font is very simple, they used fonts similar to Arial and Big Caslon, two very
popular fonts. This is to make the text and titles clear and pop up to make them clear. Both for cover and
double page spread.
• Mode Of Address: It’s hard to understand what all this text means in French, nut to guess, it probably
talks about how to maintain your figure, due to the figure’s clothes in the cover.
Codes
• Written: N/A (due to French language)
• Symbolic: The symbol part code of the cover is basically the clothes and the rose background, which
give away the thought of seeing and natural feelings.
Audience Appeal
• How Does It Make The Audience Want To Buy/Read It?: The audience, which Is more ideally women
would like it because of the interesting photography and colour intertwined to make it a colourful and
relaxing whole image.

4. Existing Product
Front cover Double Page Spread
Audience Profile
25A

5. Existing Product: 25A
Type of content
• Studio/Location: Like Vouge, it would have been created within a studio full of high technology
such as providing lights and background that make the figure look sharp and clear.
• Photography: Similar to Vouge, the photography present within this magazine is high quality
and well taken as if it was taken by a real professional. The potential lighting proved within the
photos geode them a real sharp look. Both on cover and double page spread.
• Articles: The articles featured within this magazine seem to be presented in a way where they
come from actual personal opinions and recorded live, taking down every single word.
• Reviews: The reviews featured within this magazine are presented in a way where they come
directly forms the interviewee and their feelings and thoughts on the topic.
• Adverts: The adverts within the magazine are clear and well presented, able for the audience
to read. Also, they delve more into the intention for the topic of the whole magazine.
Conventions
• Colour schemes: the colour schemes are seem to be a mix of white, salmon and grey mostly,
with a slight hint go point and brown from the figure and text. This is to give the audience a
more urban and relaxing feeling.
• Photography: The photography is presented in a bright tone, and the lighting on the images
make them able to see by the audience. They are in great high quality and are well taken,
professional if you will.
• Writing Style: The style of the writing is presented in a way where the writing is straight and not
in any italics, since the theme is all about straight and sharp.
• Text/Picture Ratio: The size of the text is smaller compared to the size of the images, this
makes the images more attracting than what words have to offer.
• Font Choices: The font is a very static style, also with a hint of urban element within to make it
straight and in line.
• Mode Of Address: in this case, the mode of address is basically the message of how to
maintain your figure so you can wear gorgeous outfits.
Codes
• Written: In this perspective, the written code is within the bottom, text, which gives away the
full extent of the magazine’s purpose: to promote fashion and makeup to make yourself feel
better.
• Symbolic: The hidden element is within the colours and patterns within the cover, this gives of
an urban vibe, as well as a peace and restful spirit.
Audience appeal
• How Does It Make Its Audience Want To Buy/Read It?: The audience, ideally women, would
want to buy this because it has high quality tips on how to maintain a splendid figure.

6. Existing Product
Front cover Double Page Spread
Audience Profile
Harpers Bazaar

7. Existing Product: Harpers Bazaar
Type of content
• Studio/Location: Similar to the other magazines, this magazine was made in a studio with
photography gear and lighting effects.
• Photography: The photography featured within this magazine is quite exquisite, in a way
where it is mostly supported by loads of lighting gear and special effects to make it look
pristine.
• Articles: The articles within are very detailed and contain a lot of opinions and tips about
what you should buy and require.
• Reviews: In terms of reviews, they are well presented and include personal opinions from
famous celebrity’s and stars.
• Adverts: The adverts featured within are very optimistic and full of information to interest
you in any other ways.
Conventions
• Colour schemes: The colour schemes consisted within this magazine are more vibrant
thins the others. It consists more of colours scubas metallic hot pink and sky blue, with
hints of black and white in the text. This gives the audiences a more positive vibe.
• Photography: The photography within this magazine is high prop and seems to be taken
infant of a bright screen that makes it look efficient and eye catching.
• Writing Style: The style of the writing is presented in a regal posh font that allows the main
concept of the magazine to tell the audience what they are promoting.
• Text/Picture Ratio: The size of the image itself is much bigger compared tov the ratio of
the text. It may be layered last similar heights, but the size of all combined make it not to
intertwine, in other words, different sizes.
• Font Choices: The choice of font in this case is presented in a rich, upper class style font
that just wants to show you how precious and fragile our bodies can be with a hint of
fashion and changes with makeup.
• Mode Of Address: The mode of address in this case is basically the subject of looking after
your figure so that you can wear all the clothes you desire.
Codes
• Written: In this case, the written code is basically stating that fashion is a way to make you
feel better and watching your figure to sustain a good chain of clothing.
• Symbolic: The symbol part of this magazine is the colours and metallically, the mixture of
textures and shine make it more interesting and eye catching.
Audience appeal
• How Does It Make Its Audience Want To Buy/Read It?: The audience will like it because of
the type ion style the model is wearing, well at least some may like , but all audience will
like how the text corresponds with the image.

8. Research Analysis
What common features do the researched products have?
They all include the same topic: Fashion, and advertise it to some extent to help the
audience with their lifestyles and figures. They also all have probably been made in a
studio of some sort, full of high technology that associates with qualified photographers.
Next, they all seem to intertwine feelings within the fashion and layout from what the
figures are in foreground.
What aspects of the research will you include within your on work?
I will incorporate the main factors within my work:
• Type of content- studio/location photography, articles, reviews, adverts
• Conventions – colour schemes, photography, writing style, text/picture ratio, font
choices, mode of address
• Codes – Written, symbolic
I will make sure by using these elements, the audience will love my magazine and get
into what is going on within the magazine, most likely an inspiration if you will. I will use
the fashion theme to promote the wellbeing of fashionistas and how they promote to
sustain a good figure.

9. BIBLIOGRAPHY

10. Bibliography
1. Condé Nast (2000) Vouge Paris
2. 25A (2019) 25A Magazine
3. Harper & Brothers (2020) Harpers Bazaar